Nicola Richardson-Critcher
Senior CRM Manager at SimpliSafe UK- Claim this Profile
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Topline Score
Bio
Matt Wines
Nic is a skilled and confident marketer. I am consistently impressed by her leadership and the guidance she offers her team.
Gabriella M.
Nicola is a strong team player and natural leader. She has an ability to develop excellent working relationships with diverse groups of people, which is a rare skill. Her Marketing competency is high . She has a core skill set in CRM but was adaptable to wider marketing and media principles.
Matt Wines
Nic is a skilled and confident marketer. I am consistently impressed by her leadership and the guidance she offers her team.
Gabriella M.
Nicola is a strong team player and natural leader. She has an ability to develop excellent working relationships with diverse groups of people, which is a rare skill. Her Marketing competency is high . She has a core skill set in CRM but was adaptable to wider marketing and media principles.
Matt Wines
Nic is a skilled and confident marketer. I am consistently impressed by her leadership and the guidance she offers her team.
Gabriella M.
Nicola is a strong team player and natural leader. She has an ability to develop excellent working relationships with diverse groups of people, which is a rare skill. Her Marketing competency is high . She has a core skill set in CRM but was adaptable to wider marketing and media principles.
Matt Wines
Nic is a skilled and confident marketer. I am consistently impressed by her leadership and the guidance she offers her team.
Gabriella M.
Nicola is a strong team player and natural leader. She has an ability to develop excellent working relationships with diverse groups of people, which is a rare skill. Her Marketing competency is high . She has a core skill set in CRM but was adaptable to wider marketing and media principles.
Credentials
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Braze Certified Marketer
BrazeMar, 2023- Nov, 2024 -
Braze Certified Practitioner
BrazeMar, 2023- Nov, 2024
Experience
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SimpliSafe UK
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United Kingdom
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Senior CRM Manager
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Nov 2019 - Present
Supporting SimpliSafe’s UK team to drive, disrupt and grow the smart home security market. Role covers prospect conversion to subscriber activation, ongoing engagement activity, loyalty and retention. Braze | Tableau | Google Analytics Supporting SimpliSafe’s UK team to drive, disrupt and grow the smart home security market. Role covers prospect conversion to subscriber activation, ongoing engagement activity, loyalty and retention. Braze | Tableau | Google Analytics
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Pinch of Wonder
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United Kingdom
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Advertising Services
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CRM Strategist
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Oct 2019 - Present
During the last 10 years I have defined, led and delivered award-winning strategies that bring together technology, data, insight, creative and content to deliver automated hyper-personalised marketing that delights the customer and drives business KPIs. Whatever stage you're at in your journey to understand the customer, I can show you how to deliver hyper personalised customer-centric strategies that are intelligent, data-driven but uncomplicated. Strategic CRM Planning | Omnichannel Marketing Automation | Customer Life-cycle Mapping | Loyalty and CRM Prorgams | Customer Insight and Analytics | A/B and MVT testing | Commercial Finance/Budget MGMT | Team leadership Show less
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Quint Group
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United Kingdom
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Financial Services
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1 - 100 Employee
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Head of CRM (Global Fintech)
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Mar 2017 - Aug 2019
Multi-brand, multi-territory CRM strategist. Defined three year vision and global multi-channel strategy across our key brands. Clear milestones, objectives and KPIs backed our 12 month strategy roadmap and then coached a team of experts to execute. Moneyguru.com Monevo.com Creditangel.co.uk GDPR Committee Member | Oracle Marketing Cloud - Customer Advisory Board member | MAPP Digital Multi-brand, multi-territory CRM strategist. Defined three year vision and global multi-channel strategy across our key brands. Clear milestones, objectives and KPIs backed our 12 month strategy roadmap and then coached a team of experts to execute. Moneyguru.com Monevo.com Creditangel.co.uk GDPR Committee Member | Oracle Marketing Cloud - Customer Advisory Board member | MAPP Digital
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Zuto
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United Kingdom
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Software Development
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200 - 300 Employee
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CRM Strategy Manager
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Feb 2014 - Aug 2016
Market Disputing Car Finance brand. End-to-end refresh of all customer facing communications (100+) during £15 million rebrand and TV campaign launch. EMarsys | Tableau | Google Analytics Market Disputing Car Finance brand. End-to-end refresh of all customer facing communications (100+) during £15 million rebrand and TV campaign launch. EMarsys | Tableau | Google Analytics
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Moneysupermarket Group
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United Kingdom
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Software Development
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400 - 500 Employee
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CRM Retention Manager
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Feb 2011 - Jan 2014
Car Insurance lead. Extensive MVT testing and multi channel CRM program management. Managed Britain's got talent BTL sponsorship and integrated communications. Exact Target | Salesforce Marketing Cloud Car Insurance lead. Extensive MVT testing and multi channel CRM program management. Managed Britain's got talent BTL sponsorship and integrated communications. Exact Target | Salesforce Marketing Cloud
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Manchester Evening News
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United Kingdom
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Newspaper Publishing
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1 - 100 Employee
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CRM Executive
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Nov 2007 - Feb 2011
Email marketing focus B2B and B2C Worked directly with sales and external clients to create bespoke digital marketing offerings. Microsoft Dynamics Email marketing focus B2B and B2C Worked directly with sales and external clients to create bespoke digital marketing offerings. Microsoft Dynamics
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Education
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2012 - 2012
The Institute of Direct Marketing
Professional Award, Email Marketing -
2004 - 2007
The University of Salford
Bachelor of Arts (BA), Television and Radio
Community
