Nicola Purdon
Marketing Communications Manager at SmartPrep- Claim this Profile
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English Native or bilingual proficiency
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Bio
David Holliday
I worked with Nicola as her manager for just over two years at Prime Meridian Direct. She started her journey as one of the initial members of our Preservations team. I quickly realised that Nicola was one of those amazing people that brought happiness to everyone she interacted with. She brought up everyone’s mood and it was hard not to feel energized in her presence based on the positivity that bounds off her. Nicola had a way with clients, she was friendly and interacted with them on a human level which is sometimes missing in call centre environments. The thing that set Nicola apart was that she genuinely cared about her clients, empathy and kindness are amazing qualities that Nicola has in abundance. It was for this reason that when we started our Client Experience team, Nicola was the first person on our list. Nicola started our Client Experience team and built the foundations of what is now a fully-fledged team provided rich feedback to our business that makes a material change in our client’s lives. Without her efforts, we would not be where we are today. She built the SOP’s, the scripts, defined what types of questions would be used and the rules around asking these questions. We expanded the team in time and with Nicola in the lead grew from strength to strength. At the end of 2018, we needed a supervisor to lead our Photos and Client Experience teams and Nicola stood out as the best candidate for the role. She had set the foundations for one team and looked like a leader in the making. We gave her the opportunity and never looked back as she never gave us a reason to. She built trust with her teams and had amazing relationships based on great communication. The same care she showed clients was even more apparent with her teams and this translated into fantastic results. Nicola was a hands-on supervisor who took initiative every day to make the teams better. She was innovative in her approach and in the 9 months as supervisor made a tremendous change to lead these teams to new heights. Nicola was a fantastic asset to have within PMD, she was hard-working, diligent and always interested in her development. She lifted her team around her and made the working environment all that much better. I consider myself lucky to have worked with and learnt from her. She will be missed. I believe Nicola’s time at Prime Meridian Direct was a great stepping stone and I have no doubt she will aspire to amazing things particularly in the Client Experience space. I would highly recommend Nicola as she will be an asset to any institution she joins.
David Holliday
I worked with Nicola as her manager for just over two years at Prime Meridian Direct. She started her journey as one of the initial members of our Preservations team. I quickly realised that Nicola was one of those amazing people that brought happiness to everyone she interacted with. She brought up everyone’s mood and it was hard not to feel energized in her presence based on the positivity that bounds off her. Nicola had a way with clients, she was friendly and interacted with them on a human level which is sometimes missing in call centre environments. The thing that set Nicola apart was that she genuinely cared about her clients, empathy and kindness are amazing qualities that Nicola has in abundance. It was for this reason that when we started our Client Experience team, Nicola was the first person on our list. Nicola started our Client Experience team and built the foundations of what is now a fully-fledged team provided rich feedback to our business that makes a material change in our client’s lives. Without her efforts, we would not be where we are today. She built the SOP’s, the scripts, defined what types of questions would be used and the rules around asking these questions. We expanded the team in time and with Nicola in the lead grew from strength to strength. At the end of 2018, we needed a supervisor to lead our Photos and Client Experience teams and Nicola stood out as the best candidate for the role. She had set the foundations for one team and looked like a leader in the making. We gave her the opportunity and never looked back as she never gave us a reason to. She built trust with her teams and had amazing relationships based on great communication. The same care she showed clients was even more apparent with her teams and this translated into fantastic results. Nicola was a hands-on supervisor who took initiative every day to make the teams better. She was innovative in her approach and in the 9 months as supervisor made a tremendous change to lead these teams to new heights. Nicola was a fantastic asset to have within PMD, she was hard-working, diligent and always interested in her development. She lifted her team around her and made the working environment all that much better. I consider myself lucky to have worked with and learnt from her. She will be missed. I believe Nicola’s time at Prime Meridian Direct was a great stepping stone and I have no doubt she will aspire to amazing things particularly in the Client Experience space. I would highly recommend Nicola as she will be an asset to any institution she joins.
David Holliday
I worked with Nicola as her manager for just over two years at Prime Meridian Direct. She started her journey as one of the initial members of our Preservations team. I quickly realised that Nicola was one of those amazing people that brought happiness to everyone she interacted with. She brought up everyone’s mood and it was hard not to feel energized in her presence based on the positivity that bounds off her. Nicola had a way with clients, she was friendly and interacted with them on a human level which is sometimes missing in call centre environments. The thing that set Nicola apart was that she genuinely cared about her clients, empathy and kindness are amazing qualities that Nicola has in abundance. It was for this reason that when we started our Client Experience team, Nicola was the first person on our list. Nicola started our Client Experience team and built the foundations of what is now a fully-fledged team provided rich feedback to our business that makes a material change in our client’s lives. Without her efforts, we would not be where we are today. She built the SOP’s, the scripts, defined what types of questions would be used and the rules around asking these questions. We expanded the team in time and with Nicola in the lead grew from strength to strength. At the end of 2018, we needed a supervisor to lead our Photos and Client Experience teams and Nicola stood out as the best candidate for the role. She had set the foundations for one team and looked like a leader in the making. We gave her the opportunity and never looked back as she never gave us a reason to. She built trust with her teams and had amazing relationships based on great communication. The same care she showed clients was even more apparent with her teams and this translated into fantastic results. Nicola was a hands-on supervisor who took initiative every day to make the teams better. She was innovative in her approach and in the 9 months as supervisor made a tremendous change to lead these teams to new heights. Nicola was a fantastic asset to have within PMD, she was hard-working, diligent and always interested in her development. She lifted her team around her and made the working environment all that much better. I consider myself lucky to have worked with and learnt from her. She will be missed. I believe Nicola’s time at Prime Meridian Direct was a great stepping stone and I have no doubt she will aspire to amazing things particularly in the Client Experience space. I would highly recommend Nicola as she will be an asset to any institution she joins.
David Holliday
I worked with Nicola as her manager for just over two years at Prime Meridian Direct. She started her journey as one of the initial members of our Preservations team. I quickly realised that Nicola was one of those amazing people that brought happiness to everyone she interacted with. She brought up everyone’s mood and it was hard not to feel energized in her presence based on the positivity that bounds off her. Nicola had a way with clients, she was friendly and interacted with them on a human level which is sometimes missing in call centre environments. The thing that set Nicola apart was that she genuinely cared about her clients, empathy and kindness are amazing qualities that Nicola has in abundance. It was for this reason that when we started our Client Experience team, Nicola was the first person on our list. Nicola started our Client Experience team and built the foundations of what is now a fully-fledged team provided rich feedback to our business that makes a material change in our client’s lives. Without her efforts, we would not be where we are today. She built the SOP’s, the scripts, defined what types of questions would be used and the rules around asking these questions. We expanded the team in time and with Nicola in the lead grew from strength to strength. At the end of 2018, we needed a supervisor to lead our Photos and Client Experience teams and Nicola stood out as the best candidate for the role. She had set the foundations for one team and looked like a leader in the making. We gave her the opportunity and never looked back as she never gave us a reason to. She built trust with her teams and had amazing relationships based on great communication. The same care she showed clients was even more apparent with her teams and this translated into fantastic results. Nicola was a hands-on supervisor who took initiative every day to make the teams better. She was innovative in her approach and in the 9 months as supervisor made a tremendous change to lead these teams to new heights. Nicola was a fantastic asset to have within PMD, she was hard-working, diligent and always interested in her development. She lifted her team around her and made the working environment all that much better. I consider myself lucky to have worked with and learnt from her. She will be missed. I believe Nicola’s time at Prime Meridian Direct was a great stepping stone and I have no doubt she will aspire to amazing things particularly in the Client Experience space. I would highly recommend Nicola as she will be an asset to any institution she joins.
Experience
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SmartPrep
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Education Administration Programs
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1 - 100 Employee
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Marketing Communications Manager
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Mar 2021 - Present
1. Planning, implementing, and managing all marketing strategies, campaigns, and activities. 2. Handling and managing all administrative tasks related to the day-to-day marketing operations. 3. Ensuring that all employees, contractors and any other persons or organizations working with or acting on behalf of the Company in a marketing capacity are working productively. 4. Assessing the need for additional human resources when necessary in relation to marketing related projects, tasks, and activities. 5. Producing all marketing related design assets required by the Company. 6. Administering the Company’s website by uploading, updating, and improving information as required. 7. Regularly improving the design, user experience and general functionality of the Company’s website. 8. Managing all technology related tasks and projects as required by the Company, including Zoom. 9. Assisting with operational administration. 10. Communicating with clients and stakeholders. 11. Preparing regular reports for the Company’s directors when requested.
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Brave Media ZA
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South Africa
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Advertising Services
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1 - 100 Employee
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Co-Owner
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Oct 2019 - Present
• Development of company strategic direction • Established and nurtured client relationships through effective communication and exemplary interpersonal skills. • Project management of marketing strategies and campaigns. • Content creator and social media manager of client portfolio • Website design and administration, including WordPress, WIX and SitePad CMS. • Copywriting, including script writing, blog posts, social media copy, web copy and email marketing campaigns. • Production management, including location and talent scheduling, budget and expenditure tracking.
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Prime Meridian Direct (Pty) Ltd
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South Africa
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Insurance
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200 - 300 Employee
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Team Supervisor
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Dec 2018 - Sep 2019
Oversee the following functions for two different teams in the shared services department, customer experience and policy fulfillment: - Daily operational reporting - Daily operational catch-ups - Workflow allocation and monitoring - Mid-month performance discussions - Intraday statistics- Oversee CX market research - Analyse data to understand brand sentiment
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Customer Experience Consultant
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Apr 2018 - Nov 2018
- Track customer loyalty and satisfaction within various departments, the metrics used are the NPS, CSAT and CES. - Unpack identified problem areas within the customer life-cycle - Provide feedback to various departments regarding areas of improvement. - Promote higher-quality interactions with clients as results are feedback into consultants monthly KPI'S.
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Preservation Consultant
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Jun 2017 - Mar 2018
-Initiate a root cause analysis of why clients cancel policies.- Customize an appropriate solution to preserve the client. - Analyse possible trends & develop preventative solutions.
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The Storr Room
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Johannesburg Area, South Africa
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Social Media Consultant
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Jan 2016 - Aug 2016
- Content creation for various social media platforms - Promoting brand awareness - Analyses of analytics and adjustment of strategies accordingly - Website creation including search engine optimisation - Content creation for various social media platforms - Promoting brand awareness - Analyses of analytics and adjustment of strategies accordingly - Website creation including search engine optimisation
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Savvy Sisters
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Johannesburg Area, South Africa
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Marketing Intern and administration
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Jan 2015 - Jun 2015
Savvy Sisters is an events company that hosts ladies only wine tasting evenings. My duties involved: developing marketing strategies to grow databases, compiling and sending out event invitations, updating the website and social media with the latest event details, updating the online ticketing system and invoicing clients. I also hosted events which involved setting up the venue, greeting attendees, stock take and overseeing that it ran smoothly. Savvy Sisters is an events company that hosts ladies only wine tasting evenings. My duties involved: developing marketing strategies to grow databases, compiling and sending out event invitations, updating the website and social media with the latest event details, updating the online ticketing system and invoicing clients. I also hosted events which involved setting up the venue, greeting attendees, stock take and overseeing that it ran smoothly.
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Pied Piper Preschool
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United States
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Primary and Secondary Education
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Preschool Teacher
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Jan 2014 - Dec 2014
I taught a class of fifteen children aged 2-3. I was responsible for organising daily activities that promoted creativity, perceptual and motor skill development. I assessed each child and kept their parents updated on their progress. I thoroughly enjoyed teaching fifteen little humans and seeing them grow throughout the year. It was a very rewarding experience. In the afternoons I was the aftercare driver for which I obtained my PDP drivers license. I taught a class of fifteen children aged 2-3. I was responsible for organising daily activities that promoted creativity, perceptual and motor skill development. I assessed each child and kept their parents updated on their progress. I thoroughly enjoyed teaching fifteen little humans and seeing them grow throughout the year. It was a very rewarding experience. In the afternoons I was the aftercare driver for which I obtained my PDP drivers license.
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McGintys Restaurant
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Johannesburg Area, South Africa
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Waitress
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Nov 2011 - Dec 2012
I would greet customers, take food and drink orders, handle payments and tidy tables. I also worked behind the bar and was responsible for mixing cocktails and stock control. I would greet customers, take food and drink orders, handle payments and tidy tables. I also worked behind the bar and was responsible for mixing cocktails and stock control.
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Education
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2013 - 2016
University of South Africa/Universiteit van Suid-Afrika
Bachelor’s Degree, Marketing/Marketing Management, General -
2011 - 2012
University of Johannesburg
Zoology/Animal Biology
Community
