Experience

cinch

• United Kingdom
• Retail Motor Vehicles
• 300 - 400 Employee

• Head Of Brand

  • Jun 2020 - Present



Freelance, self-employed

• Freelance Marketing Manager

  • Oct 2019 - Mar 2020



Iris

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Group Account Director - BCA, cinch

  • Jan 2019 - Sep 2019



Iris

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Group Account Director - adidas

  • Jan 2017 - Apr 2018



Iris

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Group Account Director - Guinness

  • Jan 2015 - Jan 2016

  Client lead across the Global account; leading research, strategy and creative development of a Trade Advocacy programme – using ambassadors to change perceptions of the Guinness brand amongst Bar Staff.• Programme included a range of tech innovation; including the first Virtual Reality Storehouse experience for bar staff.• Working with the On Trade team to roll out the programme across pubs on a Global scale and evaluate the impact.• Managing the development of Global BTL promotional campaigns and toolkits, including St Patrick’s Day. Show less

• Account Director - MINI

  • 2012 - 2015

  • Client lead across the National Advertising strand, helping develop strategic and creative solutions for MINI UK’s business needs – driving key brand objectives; hand-raisers and leads.• Playing a pivotal role in the campaign planning and delivery for large Integrated Projects: Budgets of up to £5 million including MINI “NOT NORMAL” Brand Campaign, Paceman Launch, New MINI Hatch launch and Quarterly Tactical campaigns. Managing the development of broadcast and digital campaign assets.• Social Management: Saw a 40% increase in Facebook fans and 19k additional Twitter followers in 9 months. Launched MINIs first User Generated Campaign “NOT NORMAL” with social at the heart - saw 230k engagements in social and over 2k content entries across the campaign.• Orchestrating multiple teams, ensuring we deliver on time and on budget across all channels including; website, social and CRM. Setting up daily scrums to ensure everyone is on the right track. Specialising in National broadcast and digital media working closely with media agency to develop innovative plans both online and offline.• Facilitating cross-agency relationships, defining processes with our media agency to develop a more integrated working relationship, including weekly status meetings, a ‘best working practice’ document and joint return on brief meetings.• Business Development, picking up additional work from Insurance and Warranty department within MINI, building good relationships with them to secure business over and above forecasted scope of work c£80k.• People management & career development• Forecast Management, ensuring monthly targets were hit, quarterly forecast planning and budget management.• Client Relationship building, putting in place processes that help to make their working life easier. Building a relationship of trust, being able to challenge them to ensure the best outcome is achieved. Show less

• Account Director - Britvic

  • 2012 - 2013

• Senior Account Manager - Volkswagen Commercial Vehicles

  • May 2010 - 2012

  Bringing strategic solutions to Volkswagen’s business challenges, working with media agency to ensure the right channel mix to achieve dynamic, high performing campaigns.Leading the delivery of fully integrated campaigns for major product launches including radio, TV, outdoor, press, retail, digital rich media, website and microsite.



Iris

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager - Sony Ericsson EMEA

  • Sep 2008 - May 2010

  Supporting the delivery of global product launches and international toolkits.Focus on social media, retail, press, outdoor and experiential with experience across B2B and B2C marketing.Key day-to-day contact for key clients developing friendly and honest relationships gaining trust and respect from them.

• Account Executive - Sony UK and Sony Ericsson EMEA

  • Sep 2007 - Sep 2008

  Gained the foundations for becoming a well rounded account handler on a 6 month graduate rotation scheme across Sony Ericsson EMEA and Sony UK.