Experience

Aurum Interim Management

• Germany
• Business Consulting and Services
• 1 - 100 Employee

• Managing Partner

  • Jan 2020 - Present

  As an expert in the consumer goods and retail industry, Ms. Loy has held leading positions in internationally successful fashion and lifestyle companies, including Burberry and Escada. She was responsible for Europe-wide growth strategies as well as for strategic restructuring. In addition, Ms. Loy has strategically advised companies on market-oriented corporate management projects for many years. With her expertise, Ms. Loy stands in particular for the topics of brand strategy / brand management, sales increase, multi-channel sales strategies as well as process and structure optimization. Show less



LOY CONSULTING

• France
• Business Consulting and Services

• Founder

  • Jan 2013 - Dec 2019

  Loy consulting provides strategic brand advice and product sales execution for international luxury brands from the USA and Asia focused on developing a strong representation in Europe. Clients include TSE Cashmere, Piazza Sempione, Temperley and Dorothee Schumacher, SINV Loy consulting provides strategic brand advice and product sales execution for international luxury brands from the USA and Asia focused on developing a strong representation in Europe. Clients include TSE Cashmere, Piazza Sempione, Temperley and Dorothee Schumacher, SINV



Piazza Sempione

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• CEO Germany/Austria/Switzerland/Scandinavia

  • Jan 2011 - 2013

  Piazza Sempione is a Milan based fashion company based in 30 countries around the globe As CEO was responsible for the Full P&L with a turnover of 5 M €. Key Achievements Opened up the first 3 S-I-S within the first 12 month in the respective regions, increasing customer base by 30% and annual turnover increased by 25 % although budget had been very restricted Re-organization of the sales force and processes in line with company strategies Enhanced level of communication within the corporate environment Show less



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Managing Director Northern Europe

  • 2001 - 2011

  Burberry is one of the leading fashion companies worldwide, registered under FTSE 100 in London. As Managing Director for Northern Europe (Germany, Austria, Switzerland, Netherlands, Scandinavia) was responsible for all product lines including: Ladies Ready to Wear, Men Ready to Wear, Accessories, and Shoes. Key Achievements Integrated all independent agencies in an in- house structured sales organization with full P&L responsibility Grew the turnover from 43.5 M € to 70 M€ with significant margin improvement by transferring the RTW licensees into London product groups as well as implementing and executing a sales strategy throughout all distribution channels and all product groups Successfully repositioned the brand with an upscale distribution strategy and implementation in all relevant markets. Enhanced brand awareness through Top Fashion retailers and selected department stores in the Premium and Luxury segment of the markets Developed international brand exposure thru Travel Retail partners in Europe Developed and managed shop – in shop partnerships with key accounts (+100 S-I-S in sales territory),negotiated a stand – alone store in Vienna, transferred wholesale business into retail concessions within department stores Established a Franchise partnership wholesale and retail in Scandinavia Developed and implemented a buying guide for trading partners regarding brand strategies for all product lines whilst controlling the brand exposure of the iconic Burberry check and capitalizing on Outerwear as the strongest product group. Show less



TSE

• Retail Apparel and Fashion
• 300 - 400 Employee

• Sales & Marketing Director Europe

  • Jan 1995 - Sep 2001

  Sales and Marketing Director Europe for Central Europe (incl. Germany, Austria, Switzerland, Italy and UK) Responsible for the full P&L covering all product lines including: TSE Cashmere, TSE Say, TSE New York. 15 employees (plus agencies) with a turnover of 15 M €. Key achievements Launched and introduced US based label TSE into Europe creating brand awareness at the top end of the market, whilst moving from a purely Cashmere item driven brand into a full upscale, fashionable knitwear collection. Created an upscale Distribution with Top Fashion Retailers and brand awareness thru all relevant media. Set up an efficient structure and processes to support the evolution of the brand in the European markets Led product development processes and merchandising of collections, as well as supply chains according to the demand of European markets Show less



Oberkassel 1 Fashion Trade

• Berlin

• Sales Director

  • Jan 1993 - Dec 1994

  Collections: Claude Montana Pret à Porter und State of Claude Montana Regions: Germany, Austria, Switzerland, Netherlands Collections: Claude Montana Pret à Porter und State of Claude Montana Regions: Germany, Austria, Switzerland, Netherlands



ESCADA

• Germany
• Retail Apparel and Fashion
• 200 - 300 Employee

• Sales Director

  • 1991 - 1992

  Collection: Natalie Acatrini for Germany, Austria, Switzerland, Benelux Collection: Natalie Acatrini for Germany, Austria, Switzerland, Benelux