Nicola Iberi
Head Of Business Development at Ada. National College for Digital Skills- Claim this Profile
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Bio
Steve Halford
We all know what a relief and a pleasure it is to work alongside nice people. And if those individuals are also talented, hard working and completely on top of their job, then it makes coming to work a real pleasure. Nicola Catherall is one of those special people. I've recently had the opportunity to witness her skills and qualities at first hand,while working at the Guardian and I've been singularly impressed.As well as being an all-round top gal, she's also very patient - as she has amply demonstrated in waiting for me to finally supply this well-deserved endorsement.
Alex Kenning
I worked with Nicola over a period of at least 6 or 7 years. She would go out of her way to brief properly, would make sure I had exactly what was needed to work effectively and would always deliver on what she promised. She was also a pleasure to deal with, always having a genuine and positive outlook.
Steve Halford
We all know what a relief and a pleasure it is to work alongside nice people. And if those individuals are also talented, hard working and completely on top of their job, then it makes coming to work a real pleasure. Nicola Catherall is one of those special people. I've recently had the opportunity to witness her skills and qualities at first hand,while working at the Guardian and I've been singularly impressed.As well as being an all-round top gal, she's also very patient - as she has amply demonstrated in waiting for me to finally supply this well-deserved endorsement.
Alex Kenning
I worked with Nicola over a period of at least 6 or 7 years. She would go out of her way to brief properly, would make sure I had exactly what was needed to work effectively and would always deliver on what she promised. She was also a pleasure to deal with, always having a genuine and positive outlook.
Steve Halford
We all know what a relief and a pleasure it is to work alongside nice people. And if those individuals are also talented, hard working and completely on top of their job, then it makes coming to work a real pleasure. Nicola Catherall is one of those special people. I've recently had the opportunity to witness her skills and qualities at first hand,while working at the Guardian and I've been singularly impressed.As well as being an all-round top gal, she's also very patient - as she has amply demonstrated in waiting for me to finally supply this well-deserved endorsement.
Alex Kenning
I worked with Nicola over a period of at least 6 or 7 years. She would go out of her way to brief properly, would make sure I had exactly what was needed to work effectively and would always deliver on what she promised. She was also a pleasure to deal with, always having a genuine and positive outlook.
Steve Halford
We all know what a relief and a pleasure it is to work alongside nice people. And if those individuals are also talented, hard working and completely on top of their job, then it makes coming to work a real pleasure. Nicola Catherall is one of those special people. I've recently had the opportunity to witness her skills and qualities at first hand,while working at the Guardian and I've been singularly impressed.As well as being an all-round top gal, she's also very patient - as she has amply demonstrated in waiting for me to finally supply this well-deserved endorsement.
Alex Kenning
I worked with Nicola over a period of at least 6 or 7 years. She would go out of her way to brief properly, would make sure I had exactly what was needed to work effectively and would always deliver on what she promised. She was also a pleasure to deal with, always having a genuine and positive outlook.
Experience
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Ada. National College for Digital Skills
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United Kingdom
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Higher Education
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1 - 100 Employee
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Head Of Business Development
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Nov 2021 - Present
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Times Higher Education
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United Kingdom
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Higher Education
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100 - 200 Employee
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Exec VP Summits & Events
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Sep 2018 - Apr 2020
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Commercial Director
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Nov 2014 - Sep 2018
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Digital Sales Director
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Feb 2014 - Nov 2014
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Head of Digital Sales - Home & Gift
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Feb 2012 - Feb 2014
The primary focus is to increase digital revenue and the number of exhibitors who buy our digital offerings by educating clients on how our digital services can help improve their ROI. The secondary focus is to contribute intelligence gathered in the marketplace toward the development, coordination, and implementation of the digital strategies to expand and cultivate revenue growth.
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Head of Small Business
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Jan 2012 - Jun 2012
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Commercial Business Manager/ Head of Graduate Solutions
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Apr 2008 - Dec 2011
• Business ManagementDeveloped and executed a sales strategy to deliver agreed business objectives and revenue targets.Managed and developed Guardian Jobs products and packages to drive revenue for the sector across print and online and emerging revenue streams. Developed editorial contacts relevant to the sector.Managed and developed key client relationships across the business sector ensuring a development plan was implemented for each key client. Set team budget/reforecast and targets.Developed and executed an incentive scheme that rewarded high performance.Worked with marketing to develop and execute an effective trade and consumer sector marketing strategy.Developed, executed and evaluated an events calendar to promote Guardian Jobs in the sector to clients and candidates to achieve revenue targets.• People ManagementMotivated, coached and developed the team to ensure that each manager and executive maximised their output in terms of developing sales and increasing revenues for Guardian News & Media Ltd.Ensured that each team member was positively challenged in their role. Conducted regular appraisals with each direct report to assess performance and to discuss future developments. Set objectives with each direct report and continually evaluated performance.Actively promoted effective succession planning in the team and in view of Guardian Jobs departmental requirements.
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Recruitment & Training Manager
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May 2005 - Apr 2008
Led talent attraction strategy; forecasting for future business needs. Responsibility for end-to-end recruitment (attraction, selection and on-boarding) including an intake of 50 entry level sales executives per year (95%graduate). Used proactive and reactive attraction methods across concurrent campaigns to ensure delivery to schedule. Briefed and managed third party suppliers (training providers, recruitment consultancies etc.). Delivered recruitment and training strategies across multiple sites (London, Manchester and Edinburgh). Presented recruitment and training updates to key stakeholders on a quarterly basis. Individual/group coaching and training to improve sales skills and knowledge across the department. Devised and implemented modular training sessions.
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Education Sales Manager
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Sep 2002 - May 2005
Business & Strategy• Drove business for designated area to ensure that all sales revenue targets were exceeded in both in print and online• Ensured we were ahead of market developments for the sector • Ensured that departmental standards are maintained, i.e. call rate targets are met, leads are chased etc• Input into and involvement in GuardianJobs strategy• Involved in key client meetings/entertainment.Team Development• Monitored, coached and developed Account Sales Executives on the team to ensure that each person was selling and managing their territory effectively and to the best of their ability• Managed and developed team’s client base and ensured department standards of service and sales effectiveness were met• Involvement in delivery of induction and modular training• Ensured that all team members received regular 6 monthly appraisals• Interviewed for new Account Sales Executives
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Account Executive, Charities & Housing
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Sep 2001 - Sep 2002
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Account Manager, Retail
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Aug 1999 - Sep 2001
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Education
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1996 - 1999
Birmingham City University
BSc, Media Technology
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