Paid Media Lead

• Jul 2023 - Present

Digital Marketing Specialist

• Jun 2020 - Jul 2023

Affiliate and Partnerships Coordinator

• Mar 2020 - Apr 2020

Working in a team with a key focus on delivering sports and entertainment and cultivating a customer-driven culture with first-class technology, my key roles here included: - Coordinating partner communications with an aim to grow and scale customer acquisition - Analysing performance reports providing actionable insights, data patterns and trends and relating this back to the impact on the business - Review content and identify opportunities and optimisation of over 50 partners - Collaboration with teams to implement all aspects of partner activity, including; brand, PR/comms, tech, dev, data, research, customer engagement, billing and from time to time our Senior Management Team Through the role I further developed skills and experience with; - Performance management through the Impact Radius platform - Analytical and problem solving skills with a data driven approach - Digital platforms including Airtable, Trello, Slack, Microsoft Teams and Zoom Show less

Social Media and Marketing Manager

• Feb 2017 - Jan 2020

Flip TV is an IPTV and NBN retail service provider in Australia. My role as marketing manager involved a large range of marketing responsibilities ranging from social media and digital applications to traditional marketing mediums with key responsibility for • Development and execution of marketing campaigns • Oversight of localised digital and traditional media buying • Anticipation and monitoring of trends in the broadband/telecom industry and formulation of opportunities to be used as key strategies e.g. customer acquisition, upsell / cross sell and retention • Tracking and measurement of performance for marketing activities • Maintenance of relationships with media suppliers and including an active role in media negotiation • Active communication with internal departments e.g. sales, tech, customer service and influencers (i.e. external dealer management) • Generalised business processes including website design and functionality, sales and customer support • Strategic planning, running initiatives and managing budgets Online marketing activities that include the set up, creative, placement, budgeting and ongoing management and monitoring of digital and social media platforms such as Facebook, Instagram, Google Adwords, Google analytics (and Search console), website tracking services, Content and SEO, SEM and CRM applications. Responsibilities for traditional forms of marketing include TV, Radio, Newspaper, Magazine, Direct Mail, Festival stalls and sponsorships. Show less

Front of House Supervisor

• Mar 2015 - Dec 2019

Responsibilities: - Supervising the club during day and night functions - Proactively recognizing tasks that need to be done to assist in the smooth running of the function, including taking care of clients specific needs and requirements - Attending the bar and register including writing invoices and taking payments - Assisting in the kitchen when required with various preparing, cooking and cleaning duties Responsibilities: - Supervising the club during day and night functions - Proactively recognizing tasks that need to be done to assist in the smooth running of the function, including taking care of clients specific needs and requirements - Attending the bar and register including writing invoices and taking payments - Assisting in the kitchen when required with various preparing, cooking and cleaning duties

Junior Research Executive

• Jun 2015 - May 2016

My role at Lonergan Research developed substantially, transitioning from basic data input of qualitative and quantitative data through various forms to being in charge of the management of certain projects, conducting interviews and the development of presentations. The role required proficient use of computer skills such as the use of databases in Excel and SPSS and maintaining a professional appearance in documents and presentations through Word and PowerPoint. Responsibilities: - Project management - Conducting in-depth interviews - Survey programming in Surveygizmo - Client desk research - Data input and thorough data checking - Report/Presentation writing and analysis in line with client objectives - General office and administration duties Show less

Student Marketer

• Feb 2014 - Mar 2015

The role involved developing and executing an innovative and professional marketing plan to promote and create awareness of our client's brand specifically during Orientation week (O'Week) at UTS. I worked for two separate clients over three different O' Week periods. Responsibilities: - Growing and retaining the clients tertiary student customer base - Planning and delivering a successful marketing plan - Promoting client benefits through managing a stall during O'Week, postering, lecture announcements, peer-to-peer marketing and social media promotion - Managing event logistics, prize giveaways and liaising with client representatives and our campaign manager - Utilizing a marketing budget efficiently Achievements: - In 2014, awarded the 'Dropbox bonus' for consistently reporting on time to the campaign manager to a creative and high standard of work - Consistently breaking lead targets - Assisting the University of Sydney in the execution of their campaign Show less

Senior Sailing Instructor

• Sep 2013 - Mar 2015

Having been a keen and competitive sailor previously, I progressed into teaching sailing skills to the next generation of young sailors, while developing my own organizational and management responsibilities. Key responsibilities: - Coordinating and running on and off water theory and practical sessions - Developing session plans - Organizing and managing a team of junior instructors - Reporting and de-briefing to management and parents Having been a keen and competitive sailor previously, I progressed into teaching sailing skills to the next generation of young sailors, while developing my own organizational and management responsibilities. Key responsibilities: - Coordinating and running on and off water theory and practical sessions - Developing session plans - Organizing and managing a team of junior instructors - Reporting and de-briefing to management and parents

Bartender

• Jun 2013 - Aug 2014