Experience

Sintoro Sales & Marketing

• Advertising Services
• 1 - 100 Employee

• Head of Strategy

  • Jan 2018 - Present

  As head of strategy at Sintoro, I provide consultancy services to clients in business-to-business and consumer markets. I'm currently working with technology, recruitment, telecommunications and financial service clients to develop their respective marketing strategies and put these plans into action. My responsibilities include: - Managing a team of marketing consultants and specialist consultancies, including copywriters, graphic designers, SEM/SEO providers. - Go-to-Market design and implementation - Building value propositions - Content strategy & creation - Lead generation & campaign creation - Sponsorship & event management



Canon Australia

• Australia
• IT Services and IT Consulting
• 500 - 600 Employee

• Product Manager- Managed Document Services

  • Nov 2012 - Dec 2017

  Launched and managed Canon Australia’s managed service offerings, with responsibility for its revenue and profitability as well as the go-to-market strategy. The services provided include:- Go-to-Market strategy for the managed services offering including Managed Document Services- Value proposition- Content strategy & creation- Lead generation & campaign creation- Event management

• Program Manager- Corporate and Government

  • Oct 2011 - Nov 2012

  Design and manage the marketing strategy and plan for Canon Australia's business-to-business group. This included:- Campaign creation and management- Event planning and management- Lead generation creation and ongoing program- Copywriting and digital content creation- Designing and managing case study program

• PR Manager

  • Feb 2010 - Oct 2011

  Responsible for the media relations and thought leadership programs for Canon's business-to-business department. This included:- Developing and managing the media relations program- Appointing and managing the PR agency- Developing and managing the thought leadership and content strategy- Writing content including white papers, case studies, marketing collateral etc- Finding speaking opportunities, briefing/building presentation content- Demonstrating ROI from media relations and content program



Buffalo Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Nov 2005 - Aug 2009

  As the senior client contact, I was responsible for ensuring campaigns were delivered and service level agreements were met. I directed and lead PR and marketing projects and provided counsel to our clients. As a senior member of the business my role included new business acquisition and growing existing accounts. As the senior client contact, I was responsible for ensuring campaigns were delivered and service level agreements were met. I directed and lead PR and marketing projects and provided counsel to our clients. As a senior member of the business my role included new business acquisition and growing existing accounts.