Experience

Zentia - UK

• United Kingdom
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Project Co-Ordinator

  • Feb 2022 - Present



Smart IT

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Corporate Communications Manager

  • Dec 2020 - May 2022



SpecifiedBy - a Product of Causeway

• United Kingdom
• Architecture and Planning
• 1 - 100 Employee

• Marketing Manager - Helping building product companies gain more specifications

  • Jan 2020 - Dec 2020

  My main responsibility was generating new opportunities for our sales team through a mix of digital and offline channels, and ultimately increasing our reach and reputation with the market. Key Responsibilities:  Coach & develop sales team, ensure all leads followed up  Develop and implement a marketing strategy in line with the sales strategy  Review, develop and implement a sales process, continuously evolving and reviewing.  Conduct regular competitor analysis and share this knowledge with the sales team and use within marketing campaigns  Design and implement email campaigns, follow up and review success.  CRM (Hubspot) – Communication management – sequences, campaigns and reporting  Drive inbound sales enquires  Managing and updating website  Printed materials & merchandise  Newsletters  Increase brand awareness through a strong social media presence  Create engaging content for social media, blogs and website  Produce whitepapers and engaging reports.  Build a partner channel  Manage all events, including trade shows, lunch and learn and a regular webinar schedule.  Track ROI, Google analytic reporting Show less



Abodus Student Living

• Newcastle upon Tyne, United Kingdom

• Sales, Marketing and Student Engagement Manager

  • Oct 2018 - Jan 2020

  My role was to co-ordinate and manage the research, development and implementation of the sales and marketing strategy for Abodus Student Living. Working to increase brand awareness, boost market growth and maximize the occupancy of all UK sites. Key Responsibilities:  Mange the sales team, ensure all targets achieved  Manage and develop the sales and marketing strategy in line with key business objectives  Achieve sales targets – occupancy  Increase brand awareness and drive business growth through additional income-generating projects  Participate in the preparing the annual marketing budget to drive business objectives  Creative brand development, both visual and conceptual, for all UK sites  Competitor and target market analysis including the local market and international audience  Setting strategy, planning and implementation of annual marketing campaigns with an emphasis on external and digital marketing  Review the budget monthly to ensure effective use of funds to support business objectives  Monitor current marketing trends and link to sales and marketing activities  Appraise activities in line with ROI and provide recommendations of improvements  Manage the digital marketing pay-per-click advertising and social media strategy in line with budgets  Collaborating all sites to roll out email campaigns and carry out ROI  Managing and implementing digital marketing campaigns with a particular emphasis on PPC  Monitoring and reporting campaign results; using results to inform future strategy  Brainstorming and designing creative for external and digital marketing  Responsible for monitoring, updating and optimising the website  Manage all events and attend exhibitions  Manage all social media assets; produce organic content and create a content plan  Copywriting of marketing material, blogs and website content and related literature Show less



Net-Defence

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Nov 2012 - Sep 2018

  Net-Defence provides bespoke security solutions across multiple market sectors from our offices in Stirling, Newcastle and Gloucester. Our expert team monitor, protect and defend critical assets; safeguarding and assuring clients in an evolving threat landscape. Taking a consultative approach, we take the time to understand the unique requirements of each organisation and then deliver tailored security solutions to protect against agreed threat vectors. We also design, secure and support IT networks in addition to providing best practice advice on piracy, extortion and other forms of digital crime. Solutions include: ISO27001:2013 GDPR Consultancy Penetration Testing Vulnerability Assessments Cyber Essentials plus a range of industry leading technology solutions to support the above Working with Net-Defence gives the confidence that systems, staff, processes and information are robust, secure and safe. Show less



IT Professional Services

• Sales Manager

  • Jul 2009 - Nov 2012



Sage

• United Kingdom
• Software Development
• 700 & Above Employee

• Sales Trainer

  • Nov 1999 - Jul 2009



ncjMedia Limited

• United Kingdom
• Newspaper Publishing
• 1 - 100 Employee

• Telesales Account Manager

  • Jan 1996 - Nov 1999