Nicola Shaw
Head of Growth at Tag Digital- Claim this Profile
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Bio
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Credentials
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First Class Honours Dissertation
University of Edinburgh Business SchoolMay, 2016- Sep, 2024 -
Silver Duke of Edinburgh Award
The Duke of Edinburgh's AwardApr, 2013- Sep, 2024 -
Inbound Sales Certified
HubSpotJul, 2020- Sep, 2024 -
Sales Enablement Certified
HubSpotJul, 2020- Sep, 2024 -
Hubspot Inbound Certified
HubSpotApr, 2020- Sep, 2024 -
Hubspot Marketing Software Certified
HubSpotApr, 2020- Sep, 2024 -
Hubspot Sales Software
HubSpotSep, 2020- Sep, 2024 -
Advanced Google Analytics Qualification
GoogleJun, 2020- Sep, 2024 -
Google Display Ads Certified
GoogleJun, 2020- Sep, 2024 -
Google Search Ads Certified
GoogleJun, 2020- Sep, 2024
Experience
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Tag Digital
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Advertising Services
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Head of Growth
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Sep 2021 - Present
Leading the growth team which consists of sales and marketing team members. Managing global clients, while expanding new client projects alongside bringing in new clients to the company.
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Growth Manager
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Jul 2020 - Sep 2021
Tag digital are pay-per-click (PPC) specialists dedicated to the global events sector. Tag supports events organisers using digital advertising campaigns on search, social display and video platforms to acquire exhibitors, sponsors and new data. Task include but are not limited to: - Strong understanding of PPC & Paid social campaigns across: Adwords & YT, Microsoft Ads, Facebook, Linkedin etc - Reaching revenue targets to ensure company growth- Growing current client portfolios to expand growth across company - Sourcing and converting leads into customers to grow client portfolio -Understanding commercial strategy and assisting with implementation in particular for Middle East Regions- Providing campaign forecasting and benchmarking to clients & hosting educational workshops - strong understand of CRM & Sales softwares Show less
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Account Manager
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Jun 2019 - Jul 2020
Task include but are not limited to: - Strong understanding of PPC & Paid social campaigns across: Adwords & YT, Microsoft Ads, Facebook, Linkedin etc -Understanding commercial strategy and assisting with implementation in particular for Middle East Regions- Providing campaign forecasting and benchmarking
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Zostro Digital
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing Executive
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May 2018 - May 2019
Digital Marketing Executive within a design and marketing agency. Main roles but not limited to: - Strategising, building and maintaining PPC campaigns for a variety of clients across different sectors. - - Create marketing plans, Create and maintain social media adverts to boost conversions and brand awareness for clients. - Design, set up and manage email marketing campaigns for clients using campaign monitor. Developing and implementing SEO within websites. - Taken on a more advanced role of website development involving helping build websites as a front end developer, constructing pages, rewriting & inputting content and resizing and input of images on webpages. Knowledge: - High level of knowledge of PPC for domestic and international campaigns - Good level of knowledge of SEO development and implementation - Strong understanding and execution in Facebook, Instagram & Linkedin Advertising - Ability to use Adobe software & WordPress - Google Adwords certified Show less
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Enterprise Product & Solutions Intern
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Nov 2017 - May 2018
Undertook a 6-month placement with the Project Management Team, within Group Enterprise. Working alongside project managers to assist with new product launches within Vodafone. Looked to grow within the role and understand and experience corporate life as well as develop practical skills such as presenting, teamwork, independent learning and innovating within a new industry market. Taken on independent roles such as creating, collaborating and formatting a team portal and newsletter. Also in charge of producing a competitive intelligence report for the sector and gathering customer research on recent product releases as well as collaborating sales and pre sales training videos for Cloud Connect product. Also taken time to work alongside the Vodafone Enterprise Marketing team, creating marketing briefs for the creative team & producing marketing collateral for new product launches. Show less
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Attacat
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing Assistant
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Jan 2017 - Jul 2017
Produced a marketing video that has the potential to go viral to target new users to use the ‘Tinder’ app; producing, filming and editing an advert. Researched companies and consumer profiles, as well as producing a marketing strategy for the video focusing on how and when it should be released, and how to gather feedback on its success. Produced a marketing video that has the potential to go viral to target new users to use the ‘Tinder’ app; producing, filming and editing an advert. Researched companies and consumer profiles, as well as producing a marketing strategy for the video focusing on how and when it should be released, and how to gather feedback on its success.
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AM Fitness
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Marketing Team Member
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Jan 2017 - Apr 2017
Co-wrote and devised a digital marketing plan for this start-up company. Developed company initiatives for the marketing strategy, including conducting keyword research, and projecting the type of ads that could be used within the budget. Sought out and contacted influencers to produce followers and users for the app. Devised an analytical strategy for measuring key performance indicators; this project consisted of large amounts of consumer and competitor research. Co-wrote and devised a digital marketing plan for this start-up company. Developed company initiatives for the marketing strategy, including conducting keyword research, and projecting the type of ads that could be used within the budget. Sought out and contacted influencers to produce followers and users for the app. Devised an analytical strategy for measuring key performance indicators; this project consisted of large amounts of consumer and competitor research.
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Cineworld Cinemas Ltd
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United Kingdom
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Movies, Videos, and Sound
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700 & Above Employee
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Team Member
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Apr 2015 - Sep 2016
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WEST COAST CINEMAS LLP
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Sales Associate
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Jun 2013 - Jan 2015
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New Look
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United Kingdom
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Retail
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700 & Above Employee
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Retail Sales Representative
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Mar 2012 - Jun 2013
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Education
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The University of Edinburgh
First Class Degree- MA Business with Marketing, Marketing -
Copenhagen Business School
Master of Business with Marketing, Business, Management, Marketing, and Related Support Services