Experience

Brilliant Logic

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Nov 2021 - Present



Smith & Sons Renovations & Extensions

• Australia
• Construction
• 1 - 100 Employee

• Digital and Social Media Manager

  • May 2018 - Oct 2021

  Managing paid advertising: - Strategising Google and Facebook campaigns for franchise recruitment and lead generation components of business - Using CPC and Retargeting (database subscribers and website visitors) - Measuring ROI with website data (lead generation) and enquiries (recruitment) Producing and/or scheduling content for social media, including: - Blogs (researching and writing) - Designed posts (Photoshop and Canva) - Relevant articles - Project photos Managing Facebook, Google and website (Wordpress and Umbracco) content for twenty franchises plus NSW Instagram: - Copywriting - Uploading photos and testimonials - Scheduling posts with Buffer Creating EDM campaigns through Mailchimp: - Managing and growing databases for lists - Designing campaigns and templates - Reporting on effectiveness Copywriting and graphic design for traditional marketing collateral, including: - Editorials for newspapers - Advertorials for newspapers and magazines (Photoshop) Managing sponsorship agreements and supplier relationships: - Assessing ROI for sponsorships - Providing all marketing collateral - Creating promotional content (ads, social media posts) - Liaising with event organisers Overseeing all marketing for twenty NSW Smith & Sons franchises Show less



Gosford Classic Car Museum

• 1 - 100 Employee

• Digital Content Manager

  • Oct 2016 - Apr 2018

  Producing and scheduling content for social media, including: - Videos (filming, editing, copywriting) - Promotional artwork (photography and photoshopping) - Events (cover photo artwork, copywriting) Monitoring and managing feedback across online platforms, including: - Facebook (reviews, comments on posts, messages) - Instagram (comments on posts, messages) - TripAdvisor, Google (reviews) Creating EDM campaigns through Mailchimp: - Managing and growing databases for lists - Scheduling different campaigns in accordance with promotions - Designing templates - Reporting on effectiveness Copywriting and graphic design for traditional marketing collateral, including: - Brochures - Ads - Magazine/newspaper articles Liaising with the Marketing Manager and outside agencies to implement content Show less