Experience

Profacts

• Belgium
• Market Research
• 1 - 100 Employee

• Research Director

  • Jun 2017 - Present

• Senior Research Consultant

  • May 2015 - May 2017

  Profacts is a young and flexible full-service research agency that offers: 1. Quantitative research: online, telephonic, face-to-face 2. Qualitative research: (online) focus groups, discussion boards, communities 3. Neuro research: eye-tracking, emo-reader, ERP Our mission is to reveal factors for success for our national and international clients. Along the way, our 3 company values serve as our guide: 1. Customer Delight: we want to delight our customers in every… Show more Profacts is a young and flexible full-service research agency that offers: 1. Quantitative research: online, telephonic, face-to-face 2. Qualitative research: (online) focus groups, discussion boards, communities 3. Neuro research: eye-tracking, emo-reader, ERP Our mission is to reveal factors for success for our national and international clients. Along the way, our 3 company values serve as our guide: 1. Customer Delight: we want to delight our customers in every single step of the research process 2. Can Do: nothing is impossible 3. Fun: working AT and WITH Profacts is fun and informal For more information, you can reach me on nico.verstraete@profacts.be or we welcome you at our website www.profacts.be.



British American Tobacco

• Italy
• Tobacco
• 1 - 100 Employee

• Trade Marketing Development Manager - BeNeLux

  • Sep 2011 - Jan 2014

  ▪ Shopper marketing, channel strategy, B2B communication & engagement, category management, B2C touchpoint strategy and new touchpoint development, planogramming, trade systems, marketing skills & capabilities development ▪ Team: 10 people, coaching and development of 3 direct reports ▪ Main realisations: 1. Redesign of the Trade Marketing organisational structure to increase speed & scale to market and reduce complexity. 2. Implementation of digital screens in 600+ outlets to increase… Show more ▪ Shopper marketing, channel strategy, B2B communication & engagement, category management, B2C touchpoint strategy and new touchpoint development, planogramming, trade systems, marketing skills & capabilities development ▪ Team: 10 people, coaching and development of 3 direct reports ▪ Main realisations: 1. Redesign of the Trade Marketing organisational structure to increase speed & scale to market and reduce complexity. 2. Implementation of digital screens in 600+ outlets to increase B2C communication capabilities (2.5mn EUR investment).

• Shopper Marketing Manager Western Europe Region

  • Jan 2009 - Nov 2011

  ▪ Shopper insights, shopper engagement programmes, touchpoint strategy and prioritisation, contribution to WE Trade Marketing strategy ▪ Main realisation: development and roll out of Shopper Marketing way of working within the WE Region, to increase distribution and brand awareness

• Trade Support Manager

  • Feb 2008 - Dec 2008

  ▪ Category management, channel strategy, in-store solutions, B2B relationship initiatives, participate in the development of Trade Marketing toolkits on Western European Area level. ▪ Team: 12 people, coaching and development of 3 direct reports ▪ Main realisation: successful migration of the Winfield brand into Pall Mall

• Brand Project Manager

  • Jan 2006 - Jan 2008

  Lead cross-functional teams to successfully realize the following projects (Prince2 methodology): ▪ Pictorial Health Warning implementation on complete portfolio (Belgium was 1st country to implement in Europe) ▪ In store innovation (visibility) ▪ Packaging and portfolio cost and complexity reduction

• Group Brand Manager

  • Jan 2003 - Dec 2005

  ▪ Brand portfolio strategy, brand positioning, product & packaging innovation to achieve competitive advantage, P&L management ▪ Team: coaching and development of 2 direct reports (Brand Managers)

• Brand Manager

  • Jan 2001 - Dec 2002

  ▪ Brand strategy, consumer insights, new product & packaging development, B2C/B2B communication development, trade incentives, pricing, budget management, forecasting ▪ Main realisation: complete marketing mix development and launch of a new brand



Pietercil Delby's

• Belgium
• Food and Beverage Services
• 1 - 100 Employee

• Product Manager Food

  • Jul 1999 - Dec 2000

  Marketing planning for the brands Canderel (sweeteners) and Barilla (pasta), budget and P&L management, trade promotions Marketing planning for the brands Canderel (sweeteners) and Barilla (pasta), budget and P&L management, trade promotions



Colgate-Palmolive

• 1 - 100 Employee

• Trade Marketing Assistant

  • Jul 1996 - Jun 1999

  Support KAMs during Business Review meetings & category management initiatives, make recommendations relating to promotional effectiveness, assortment & pricing, reporting of market & sales information Support KAMs during Business Review meetings & category management initiatives, make recommendations relating to promotional effectiveness, assortment & pricing, reporting of market & sales information