Nico Johnson

Growth Marketing Manager at Hometap
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Contact Information
us****@****om
(386) 825-5501

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Credentials

  • Marketing Strategy
    Reforge
    Jan, 2023
    - Nov, 2024
  • Communication Tips
    LinkedIn
    Dec, 2022
    - Nov, 2024
  • Equity First: The Path to Inclusion and Belonging
    LinkedIn
    Nov, 2022
    - Nov, 2024

Experience

  • Hometap
    • United States
    • Financial Services
    • 100 - 200 Employee
    • Growth Marketing Manager
      • Nov 2021 - Present

  • Ten Percent Happier
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2018 - Nov 2021

  • SimpliSafe
    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Ecommerce Product Manager
      • Mar 2018 - Aug 2018

      • Prioritized and executed A/B tests on various aspects of SimpliSafe's eCommerce site, resulting in regular uplifts in lead collection and conversion rates• Used a combination of Google Analytics, SQL, Optimizely and in-house reporting to analyze testing results• Analyzed qualitative and quantitative survey data to pinpoint barriers to purchase; developed new test ideas to address those barriers• Worked with front- and back-end engineers to implement solutions for various stakeholders within the marketing department (automated data pulls, web development, site analytics, etc.)

    • Ecommerce Specialist
      • May 2017 - Mar 2018

    • Growth Specialist
      • Jun 2015 - Feb 2018

      • Negotiate and close digital advertising deals with vendors• Analyze and optimize the performance of various campaigns running simultaneously, across digital channels• Test and develop new channels to help the nation's fastest-growing home security company continue its growth

  • Philo
    • United States
    • Entertainment Providers
    • 100 - 200 Employee
    • Marketing Intern
      • Feb 2015 - Aug 2015

  • Boston EMS
    • Public Safety
    • 100 - 200 Employee
    • eLearning Program Assistant
      • Jun 2014 - Aug 2014

      • Coordinated and directed video shoots and interviews • Produced over a dozen videos and more than 2 hours worth of educational video material • Designed the organization's Vimeo Pro pages with custom CSS • Coordinated and directed video shoots and interviews • Produced over a dozen videos and more than 2 hours worth of educational video material • Designed the organization's Vimeo Pro pages with custom CSS

Education

  • Tufts University
    Bachelor's Degree, Political Science and Film Production

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