Digital Marketing Manager

• Jan 2023 - Present

Human Capital Management Consultant

• Jul 2019 - Jan 2023

-Cross-functionally collaborating with inside partners to develop effective business strategies that successfully drove the unit through presentations, training, and personal coaching sessions.-Spearheading a small business program, working with companies of 1-250 employees, allowing them to outsource their HR, Benefits, and Payroll concerns so that they could commit more resources towards staying competitive within their chose market. - Conducting data and feedback analysis, gauging the effectiveness of business generation efforts, and deriving insights that allowed for improvements in future endeavors.- Develop key marketing/sales strategies for direct calls and email engagement for new businesses. Show less

Senior Account Executive

• Jul 2016 - Jul 2019

-Utilized calling strategies to contact existing businesses already with ADP in an effort to expand to new business. This was achieved by collaborating with internal partners to outsource quotas. -Partnered with businesses all across the country (1-50 employees) as a licensed worker’s compensation insurance agent, underwriting and managing their compensation programs.-Supported business endeavors and initiatives with sales/marketing knowledge and client management skills.-Conducted cold calling procedures by sorting Salesforce territories into lists using logic filters then reaching out over call, email, or LinkedIn to establish contact and work with these companies to directly market and sell additional company services.-Expanded scope in the third year, going from just east coast clients in 2016-2018 to California businesses as well throughout the back half of 2018 and all of 2019. Show less

Marketing Intern

• May 2015 - Aug 2015

-Established an interdisciplinary program alongside the Director of Sales to enhance company relationships and generate new business in the NE/PA region. -Attained significant experience through the Delphi training program, establishing a proficiency in this sales and catering software used my most major hotel chains. Utilized the software to collate and organize local contact information, ensuring all data was updated and accurate. -Developed promotional materials such as fliers and posters to promote events occurring at Hilton hotels. -Cooperated with Content Management staff to develop promotional materials and marketing copy. Adapted to ever-changing marketing trends, working with team members to keep efforts current. Show less

Sales Associate

• Sep 2013 - Dec 2014