Experience

Green Park Content

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Regional Senior Art Director

  • Jan 2023 - Present

  Team creative lead for CoolHaus Singapore and Unilever’s BeautyHubPH responsible for crafting social and digital creative assets. I also serve as a lead art director for global and regional client pitches from creative conceptualization, client presentation, and implementation Being in a senior role, I lead design teams through mentorship and creative supervision while also working closely with social media strategists and project managers to ensure proper execution of design tasks tied to social campaigns. AI generation and fine tuning through photoshop is also a key part in my role here in Greenpark. Show less



OLIVER Agency

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Art Director

  • May 2021 - Jan 2023

• Art Director/Social Media Manager

  • May 2019 - May 2021

  I have a dual role as an Art Director and Social Media Manager for Oliver Agency Manila's U-Studio department, Unilever Philippines' in-house creative team.As an Art Director, I specialize in creating animated and static content for social media. I also take part in ideating for campaigns and internal projects. As a Social Media Manager, I am responsible for uploading social media content to the social media pages of our brands. I also take charge in spotting adaptive opportunities to be turned into social media content. Show less



MRM//McCann

• Senior Social Media Manager

  • Apr 2016 - Apr 2019

  In addition to social media management, I also led teams to work on crafting ideas and assets for social media campaigns.Key responsibilities were:- Content creation (animated and static)- Copywriting- Engagement- Social strategy- Promo generationNotable client partners:Nescafé, Coffee-mate, John Robert Powers, Baidu Mobile, Ayala Land Inc, Philippine Airlines

• Social Media Manager

  • Jul 2015 - Apr 2016

  Managed social media assets of different brands.Key responsibilities:- Content creation- Copywriting- Graphic design- Social strategyNotable client partners:Nescafé, San Miguel Lifestyle Brews, Huawei, John Robert Powers, Philippine Arilines, Ayala Land Inc., Baidu Mobile, Meralco

• Engagement Specialist

  • Apr 2015 - Jul 2015

  Responsibilities were:- Managed Nescafe Philippines Twitter account- Responsible for social engagement with fans for Nescafe Creamy White- Observed adaptive opportunities - Copywriting



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Social Media Management Intern

  • Mar 2014 - May 2014

  Created content (art and copy) for social media pages. Worked on the brands: KitKat, Nescafé, Nestle Wellness, Master, Coca-Cola, Nestlé Non-Fat Milk Created content (art and copy) for social media pages. Worked on the brands: KitKat, Nescafé, Nestle Wellness, Master, Coca-Cola, Nestlé Non-Fat Milk


Digital Photographer Philippines
• Intern

  • Feb 2014 - Mar 2014