Nicky Wei
Digital Marketer at Cassia- Claim this Profile
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English Full professional proficiency
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Mandarin Full professional proficiency
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Italian Elementary proficiency
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Hakka -Dialect Limited working proficiency
Topline Score
Bio
Ross Nicholl
Nic Wei was a highly regarded team member within Floormonster. Nic came on board at the early stages of the business and can be credited with much of the success the company enjoyed during this period. Nic was responsible for online marketing and oversaw the PPC budget, under her we enjoyed great gains in visitors to the site. She had overall responsibility for the implementation of new website design; and worked well within a team environment and was highly committed to the success of the business. We wish her every success in the future.
Evelyn McDonald
niC was crucial in identifying the market for the first of Robomotic's products. She carried out extensive market research on the market's needs and detailed competitor analysis to highlight the gap. niC also made a number of contacts with potential customers assisting Robomotic to raise funds for R & D knowing the interest in the product was assured. In addition to being hard-working and incisive niC is also a very nice person to work with.
Ross Nicholl
Nic Wei was a highly regarded team member within Floormonster. Nic came on board at the early stages of the business and can be credited with much of the success the company enjoyed during this period. Nic was responsible for online marketing and oversaw the PPC budget, under her we enjoyed great gains in visitors to the site. She had overall responsibility for the implementation of new website design; and worked well within a team environment and was highly committed to the success of the business. We wish her every success in the future.
Evelyn McDonald
niC was crucial in identifying the market for the first of Robomotic's products. She carried out extensive market research on the market's needs and detailed competitor analysis to highlight the gap. niC also made a number of contacts with potential customers assisting Robomotic to raise funds for R & D knowing the interest in the product was assured. In addition to being hard-working and incisive niC is also a very nice person to work with.
Ross Nicholl
Nic Wei was a highly regarded team member within Floormonster. Nic came on board at the early stages of the business and can be credited with much of the success the company enjoyed during this period. Nic was responsible for online marketing and oversaw the PPC budget, under her we enjoyed great gains in visitors to the site. She had overall responsibility for the implementation of new website design; and worked well within a team environment and was highly committed to the success of the business. We wish her every success in the future.
Evelyn McDonald
niC was crucial in identifying the market for the first of Robomotic's products. She carried out extensive market research on the market's needs and detailed competitor analysis to highlight the gap. niC also made a number of contacts with potential customers assisting Robomotic to raise funds for R & D knowing the interest in the product was assured. In addition to being hard-working and incisive niC is also a very nice person to work with.
Ross Nicholl
Nic Wei was a highly regarded team member within Floormonster. Nic came on board at the early stages of the business and can be credited with much of the success the company enjoyed during this period. Nic was responsible for online marketing and oversaw the PPC budget, under her we enjoyed great gains in visitors to the site. She had overall responsibility for the implementation of new website design; and worked well within a team environment and was highly committed to the success of the business. We wish her every success in the future.
Evelyn McDonald
niC was crucial in identifying the market for the first of Robomotic's products. She carried out extensive market research on the market's needs and detailed competitor analysis to highlight the gap. niC also made a number of contacts with potential customers assisting Robomotic to raise funds for R & D knowing the interest in the product was assured. In addition to being hard-working and incisive niC is also a very nice person to work with.
Credentials
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The Online Marketing Fundamentals Qualification
Google Account ManagersFeb, 2017- Nov, 2024 -
Digital Analytics Fundamentals Qualification
GoogleDec, 2015- Nov, 2024 -
Professional Diploma in Digital Marketing
Digital Marketing InstituteJul, 2014- Nov, 2024 -
LinkedIn Marketing Strategy
LinkedInOct, 2023- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInSep, 2023- Nov, 2024
Experience
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Cassia
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketer
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Feb 2021 - Present
Providing online marketing management for trades, start-ups and small businesses. Cassia is a creative marketing studio with a massive desire to produce outstanding creative work. Whether you're considering outsourcing your marketing activities for the short term or long term, we're eager to explore the right projects with you. Please get in touch if you have any ideas to share! Providing online marketing management for trades, start-ups and small businesses. Cassia is a creative marketing studio with a massive desire to produce outstanding creative work. Whether you're considering outsourcing your marketing activities for the short term or long term, we're eager to explore the right projects with you. Please get in touch if you have any ideas to share!
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DigiTech Search
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United Kingdom
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Staffing and Recruiting
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1 - 100 Employee
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Marketing Executive
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Jan 2023 - Aug 2023
At DigiTech Search, I established core marketing foundations and online strategies, overcoming challenges in the 2023 tech macro environment. Maintained strong website engagement at 55-60% and achieved consistent monthly growth of 4-6% in followers across three social channels. Led brand imagery framework and video implementation on social platforms. Key Achievements: - Establishment of robust marketing foundations and strategic online frameworks. - Implementation of comprehensive brand imagery and video framework for diverse social platforms. - Conceptualization and execution of the company's structural brochure design. - Pioneering launch of the company's quarterly newsletter to enhance stakeholder communication and community engagement. Show less
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Nicky wei
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Essex, England, United Kingdom
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Super mum
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Oct 2018 - Dec 2021
I have been really blessed to be with my boys full-time and learning from each other. I have been learning so much from them and have opportunities to play or see the places I always wanted to go/do when I was a kid. My two incredible kids inspire me to work hard but always play harder and to constantly be better than I was yesterday. Currently, I am working part-time as a Digital Marketer and I am enjoying my work-life balanced life. I have been really blessed to be with my boys full-time and learning from each other. I have been learning so much from them and have opportunities to play or see the places I always wanted to go/do when I was a kid. My two incredible kids inspire me to work hard but always play harder and to constantly be better than I was yesterday. Currently, I am working part-time as a Digital Marketer and I am enjoying my work-life balanced life.
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Abercrombie & Kent USA
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United States
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Travel Arrangements
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700 & Above Employee
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Web Executive
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Mar 2017 - Oct 2017
Responsible for ensuring accurate and timely implementation of website modifications while conducting a thorough analysis of Google Analytics data. Proactively recommend and implement website enhancements and optimisations as needed. Enhanced website update efficiency by collaborating with the IT team to design a ticketing system and generating reports that fostered a strong connection between sales requirements and industry trends. Responsible for ensuring accurate and timely implementation of website modifications while conducting a thorough analysis of Google Analytics data. Proactively recommend and implement website enhancements and optimisations as needed. Enhanced website update efficiency by collaborating with the IT team to design a ticketing system and generating reports that fostered a strong connection between sales requirements and industry trends.
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Comms Networks
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United Kingdom
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Telecommunications
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1 - 100 Employee
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Marketing Manager
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Sep 2014 - May 2016
While employed at the sub-brand company Comms Network, I strategically devised and implemented the company's marketing framework, encompassing the annual marketing plan, brand building, website optimization, and seamless integration with the sales process. I managed the marketing budget and collaborated with our business partners to maximise marketing ROI across various media channels. While employed at the sub-brand company Comms Network, I strategically devised and implemented the company's marketing framework, encompassing the annual marketing plan, brand building, website optimization, and seamless integration with the sales process. I managed the marketing budget and collaborated with our business partners to maximise marketing ROI across various media channels.
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Floor Monster
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Retail
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1 - 100 Employee
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Digital Marketing Executive
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Dec 2012 - Sep 2014
While serving on the Ecommerce team at floormonster.co.uk, I achieved substantial results, including doubling organic web traffic and achieving a 65% increase in online sales every two weeks within a three-month rebranding period. These accomplishments were realized through enhancements in website user experience, comprehensive SEO research, efficient PPC management, and engaging social media strategies. I took on the responsibility of assessing Ecommerce site performance and e-campaigns by utilizing tools such as Google Analytics and Webmasters. This data-driven approach aided in making informed decisions related to development and design. Furthermore, I provided in-depth insights on customer behavior trends, ensuring maximum return on investment. Show less
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Gilden Photonics Ltd
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Clydebank, United Kingdom
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Marketing Assistant
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Aug 2010 - Apr 2012
OPTICAL SPECTROSCOPY I produced effective materials including a digital and printed product catalogue to support their national/oversea sales team. Created a 5 years of marketing plan for the company’s marketing development for branding. I was in charge of analysing results of marketing activities and recommending appropriate actions. Because of my international background and experience, I maintained and developed partnerships across UK, North Europe and the Far East. * Assisted in developing and implementing international Marketing Plans and Sales Support * Developed, recommend and help implement short and long term strategies for the marketing plan. * Analysed results of marketing activities and recommend appropriate actions. * Worked closely with a range of partners across UK, North Europe and Far East. * Planed, executed and managed email marketing campaign Show less
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Robomotic
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United Kingdom
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Medical Equipment Manufacturing
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Digital Marketing Analyst
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Sep 2008 - Apr 2011
A MEDICAL PLATFORM FOR AGEING POPULATION Established the business and marketing plans for Robomotic and secured the first innovation fund from Scottish Enterprise as well as funding from PSYBT. I have developed online marketing strategies and implemented them to achieve measurable results through the use of websites, SEO, social media and web analytics. On-line activities: * Manage and update the content on the project website, increase web traffic and retention * Assist with Robomotic blog and company representation on other social media outlets * Research, select and actively manage online campaigns that will reap the best ROI Off-line activities: * Manage the project marketing budget * Monitor campaign execution and results * Identify potential new markets, new partnership opportunities * Organized and exhibited in global media trade shows in Europe * Explored potential opportunities for business development in different sectors As project consultant (project based), I am responsible for business contacts and website development. The company has secured the first pitch with the major customer-good electronic manufacturer and discussed the potential licensing opportunities. Show less
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Education
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2008 - 2009
University of Glasgow
Master of Science (MSc), Branding Management, General -
2022 - 2024
KLC School of Design
Certificate Residential Interior Design, Interior Design -
2008 - 2008
University of Cambridge
Entrepreneurs Learning, Judge Business School -
1998 - 2000
National United University
Bachelor, Chemical Engineering
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