Head of Innovation

• Sep 2023 - Present

Brand Manager

• Jan 2023 - Aug 2023

Digital brand marketing and e-retail lead— responsible for driving brand awareness, growth, and engagement through developing all social media, content, and influencer strategies, as well as national brand media and e-retail marketing strategies, working closely with internal ecomm and retail dotcom teams to drive e-commerce sales. Digital brand marketing and e-retail lead— responsible for driving brand awareness, growth, and engagement through developing all social media, content, and influencer strategies, as well as national brand media and e-retail marketing strategies, working closely with internal ecomm and retail dotcom teams to drive e-commerce sales.

Director of Product Development & Marketing

• Aug 2020 - Sep 2022

Led all marketing, product development, content, and website development, managing internal digital team (social media + e-commerce/CRM specialist,) and chemist. Built relationships with and managed external digital media agency, PR team, web developers, graphic designer, photographers, packaging suppliers, packaging recycling partners, and carbon neutrality certification partner. Achieved Climate Neutral Certification for the brand in years 2020 and 2021. Launched the brand's… Show more Led all marketing, product development, content, and website development, managing internal digital team (social media + e-commerce/CRM specialist,) and chemist. Built relationships with and managed external digital media agency, PR team, web developers, graphic designer, photographers, packaging suppliers, packaging recycling partners, and carbon neutrality certification partner. Achieved Climate Neutral Certification for the brand in years 2020 and 2021. Launched the brand's most renowned sustainable innovation- a range of four concentrated cleansing powders for hair, face, and body. Elevated the brand's overall look and feel through spearheading packaging + website overhaul. Show less Led all marketing, product development, content, and website development, managing internal digital team (social media + e-commerce/CRM specialist,) and chemist. Built relationships with and managed external digital media agency, PR team, web developers, graphic designer, photographers, packaging suppliers, packaging recycling partners, and carbon neutrality certification partner. Achieved Climate Neutral Certification for the brand in years 2020 and 2021. Launched the brand's… Show more Led all marketing, product development, content, and website development, managing internal digital team (social media + e-commerce/CRM specialist,) and chemist. Built relationships with and managed external digital media agency, PR team, web developers, graphic designer, photographers, packaging suppliers, packaging recycling partners, and carbon neutrality certification partner. Achieved Climate Neutral Certification for the brand in years 2020 and 2021. Launched the brand's most renowned sustainable innovation- a range of four concentrated cleansing powders for hair, face, and body. Elevated the brand's overall look and feel through spearheading packaging + website overhaul. Show less

Global Brand Development Manager

• Jan 2018 - Jul 2020

BRAND: BIOLAGE (hair care / color) Developed all Biolage professional innovations and their global launch plans, spanning communication, digital content, and education strategies. Launched the #1 most hairdresser-loved and mentioned Biolage product (Acidic Milk Rinse), driving rapid instagram community growth and establishing Biolage as a modern professional brand. Later launched the first natural, personalized haircare to be freshly-made in salons, as well as Biolage's disruptively clean… Show more BRAND: BIOLAGE (hair care / color) Developed all Biolage professional innovations and their global launch plans, spanning communication, digital content, and education strategies. Launched the #1 most hairdresser-loved and mentioned Biolage product (Acidic Milk Rinse), driving rapid instagram community growth and establishing Biolage as a modern professional brand. Later launched the first natural, personalized haircare to be freshly-made in salons, as well as Biolage's disruptively clean, plant-based hair color.

Global Brand Development Assistant Manager

• Aug 2016 - Dec 2017

BRAND: BIOLAGE (hair care) Responsible for biggest launch in Biolage history: a range of natural and sustainable hair care known as Biolage R.A.W.. Developed all products and their 360° global launch plans. Aligned L’Oréal's CSR mission of “Sharing Beauty With All” with the Biolage brand, developing a long-term sustainability vision and action plan spanning formulation, packaging, manufacturing, social impact, consumer communication, and salon initiatives, ultimately making Biolage the… Show more BRAND: BIOLAGE (hair care) Responsible for biggest launch in Biolage history: a range of natural and sustainable hair care known as Biolage R.A.W.. Developed all products and their 360° global launch plans. Aligned L’Oréal's CSR mission of “Sharing Beauty With All” with the Biolage brand, developing a long-term sustainability vision and action plan spanning formulation, packaging, manufacturing, social impact, consumer communication, and salon initiatives, ultimately making Biolage the leader of sustainability within L'Oréal USA.

Global Brand Development Assistant Manager

• Jun 2015 - Aug 2016

BRAND: PUREOLOGY (hair care) Assisted in managing all new product development, setting creative direction, and driving future growth for the Pureology brand worldwide.

Global Brand Development Intern

• Jan 2015 - Jun 2015

BRAND: KIEHL'S (skin / body / hair care) Developed the Kiehl’s brand’s body, baby, hair, men’s, and heritage skin care franchises on a worldwide basis, assisting in all steps of product life cycle from ideation to launch.

Global Education Intern

• Aug 2014 - Jan 2015

Composed education materials, educated NARS artists on usages and selling points of new launches, identified upcoming trends in makeup, and outlined ways for artists to achieve them using NARS products and techniques. Composed education materials, educated NARS artists on usages and selling points of new launches, identified upcoming trends in makeup, and outlined ways for artists to achieve them using NARS products and techniques.

Color Consultant

• Jan 2014 - Aug 2014

Determined the needs of clients, suggested the right products for them, shared product knowledge, and demonstrated application techniques. Determined the needs of clients, suggested the right products for them, shared product knowledge, and demonstrated application techniques.