Experience

Clarion Insight Ltd

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Head of Communications and Engagement

  • Nov 2022 - Present

  Working alongside communication and engagement specialists, change professionals, programme managers and business analysts to deliver strategic communications advice, support and delivery for clients. Working alongside communication and engagement specialists, change professionals, programme managers and business analysts to deliver strategic communications advice, support and delivery for clients.



Cabinet Office

• United Kingdom
• Government Administration
• 700 & Above Employee

• Deputy Head of Local Campaigns

  • Mar 2017 - Oct 2022

  Working with Head of Local Campaigns to lead a team of communicators across the UK, with responsibility for team direction and strategy, stakeholder engagement and development and identifying and facilitating training and development needs across the team. Since April 2018, heading up the GCS Local Nations team, leading operations in Wales, Scotland and Northern Ireland. - Responsibility for building capability, capacity and professionalisation of civil service communications in the region. - Continuing to lead on strategy development and delivery of core UK Government priority campaigns, and lead the GCS Nations team to deliver against Cabinet Office and Prime Minister's Office priorities. Show less

• Senior Campaigns Manager, GCS Local Campaigns Team

  • Aug 2015 - Mar 2017

  I lead the South West, Wales and Northern Ireland regional campaigns team and am responsible for extending and amplifying Government’s priority campaigns across these areas through a mix of partnership, media, PR and digital marketing activity. - Lead South West, Wales and Northern Ireland team ensuring all members are motivated and appropriately supported to deliver HMG’s core campaigns agenda at pace and to high standards - Created and run a cross-department / cross-organisation Public Sector Communications Forum in Northern Ireland, supporting communications professionals to connect, collaborate and learn from each other, as well as demonstrating the value and work of the UK Government in Northern Ireland - Core member of the Government Communication Services training team - run professional training for ALBs, government departments, local authorities and other local stakeholders around campaign planning and evaluation - Authored and run a training course demonstrating the value of hyper-local communications to delegations across the UK - Run digital channels Show less



DAC Beachcroft

• United Kingdom
• Law Practice
• 700 & Above Employee

• Campaigns Manager, Clients and Markets

  • Jul 2014 - Aug 2015

  Part of a new team brought in following a restructure, to professionalise the marketing function and bring strategic campaigns experience to the business. - Implemented a new campaigns planning, strategy and evaluation model - Launched 'The GCs Collective'​ (www.dacbeachcroft.com/gc) to target in-house with insight, networking opportunities and added value products and services. - Developed and launched the firm's Employer Brand, including consistent messaging, bringing together the careers and Learning & Development programmes and developing a brand identity. - Developed the firm's Sustain: Ability branding, for use internally and in bids, proposals and tenders, highlighting the firm's green credentials and commitment to sustainable business. - Line / workflow management of three Marketing and Events co-ordinators, and mentoring of a Business Development executive Show less



Westminster City Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Campaigns Manager

  • Jul 2012 - Jul 2014

  Responsible for planning of all campaigns, including priority and objective setting with Cabinet Members, Senior Officers and Directors and development of integrated marketing strategies and campaigns. Working closely with research and customer insight, media, design and Marketing colleagues to create innovative, strategic campaigns, and presenting these to senior officers in client departments, and cabinet members - Responsibility for managing Campaigns team of two Campaigns Officers and two Campaigns executives, including development management and line management. - Working in the trading arm of Westminster City Council, Westco, working with a number of local authority clients to carry out communications reviews, offer campaign planning and execution training and support development of new communications team structures. Clients include Staffordshire County Council, Buckinghamshire County Council, Cardiff City Council and Brentwood Borough Council. External work includes stakeholder management at a high level, including Council Leaders and Cabinet Members, Chief Executives and directors. The work also includes presenting challenging review findings to high-ranking officers and councillors. Show less

• Senior Campaigns Officer

  • Jan 2011 - Jul 2012

  Responsible for the delivery and evaluation of key campaigns including the council’s overall corporate communications campaign, Living City, as well as community reassurance, value for money, libraries, business services, parents and guardians, parking services and street management campaigns. - Editor of the council’s magazine for parents and carers, Children First, and writer / editor for two mini-magazines sent to 120,0000 households in the city. Regular copy-writing for ads, web and promotional materials. - Line manager for two Marketing Communications Executives, delegating lower-priority campaign work, managing development and training. - responsible for tracking, updating and managing campaign budgets, including charging departments for ad hoc work falling outside of the agreed campaign plans. Responsible for re-working agreed plans to new budgets when cuts were made, and negotiating deals with contractors and suppliers to ensure projects delivered on time, and to strict budgets. Show less

• Marketing Communications Officer

  • Sep 2008 - Dec 2010



DK

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Adults' List Marketing Officer

  • Feb 2007 - Sep 2008

• Children's List Marketing Executive

  • Mar 2006 - Feb 2007



Royal Horticultural Society

• United Kingdom
• Civic and Social Organizations
• 500 - 600 Employee

• Marketing Assistant

  • Jul 2005 - Mar 2006



Hearing Australia

• Australia
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing Assistant

  • Feb 2005 - May 2005



Cityspace

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Executive

  • Dec 2003 - Jul 2004