Experience

Tangram Consulting.

• Guyana
• International Trade and Development

• Program Director

  • Dec 2018 - Present

  Tangram is a multi-national team of process, business transformation and systems experts specialising in agency operations, workflow and finance processes. We are trusted implementation partners to some of the world’s largest agencies and agency software providers, and work collaboratively with businesses to optimise, implement and train teams in new ways of working. We work with your existing strengths and utilise a range of systems, technology and methodologies to deliver a tailored solution unique to your business. Our team is expanding and currently we support our clients globally from offices in Australia, Denmark, USA, Canada and Vietnam. Globally our clients include, Dentsu, Ogilvy, George P. Johnson, Project WorldWide, DDB, TBWA, Isobar, Apparent, MIahlab, Folk, The Hallway. Show less



Oomf

• Australia
• Staffing and Recruiting
• 1 - 100 Employee

• Senior Consultant

  • May 2018 - Dec 2018

  Specialising in recruitment for the creative services industry. Specialising in recruitment for the creative services industry.


Red Engine SCC
• Australia
• Advertising Services
• Account Director

  • Feb 2015 - May 2018


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Digital Content Consultant

  • May 2013 - Jun 2016

  Consultant to the Coles Digital Marketing Team with an ongoing focus on the Recipes & Cooking site. - Appointed the ongoing contract for the uploading of monthly recipe content to the Coles Recipes & Cooking website, including recipe descriptions, SEO, tagging and imagery. - Copywriting, content creation and revision of existing content for the re-launch of the Coles corporate site (www.coles.com.au) on the Sitecore platform. - Completed a content audit of existing Coles recipe content (3.5K recipe database), updates included the standardisation of recipe ingredients and measurements, additional tagging, plus re-writes of recipe descriptions. Show less



Bullseye

• Human Resources
• 1 - 100 Employee

• Account Director

  • Feb 2012 - Jan 2013

  Bullseye (now part of Ogilvy Australia) was a digital agency with a strong focus on delivering innovative and creative solutions to real business problems. - Led project teams in both Agile and Waterfall methodologies across different office locations (Indonesian and Sydney) in large scale Sitecore and Ektron CMS platform builds from the initial scoping phase through to site launch, and ongoing maintenance. - Managed multiple client relationships including SPC Ardmona, Colonial First State Global Asset Management, Captain’s Choice and Australian Pacific Touring. - Responsible for managing project budgets, retainers, and third party agreements, ensuring value to the client whilst maintaining profitability for the agency. - Devised and developed content strategy plans for clients, plus assisted in both content creation and content entry into their chosen content management platform. - Developed and improved existing internal agency processes to improve efficiencies between the various office locations. Show less



Mum's Grapevine

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Editor

  • Apr 2010 - Feb 2012

  Mum's Grapevine was initially a free weekly eNewsletter that advertised sales to 55,000+ Australian mums and Facebook likers, and later grew to also incorporate complementary websites including a product review blog and paid subscription shopping club. - Editor of the weekly eNewsletter, including campaign development, creative development, copywriting, managing freelance resources, plus testing and distribution to the database. - Reporting and analysis of email and site statistics, plus testing content and subject headings to achieve better response rates. - Project lead on new business initiatives, including requirements gathering, technical specification, project management of the creative process, web build, testing and launch. Show less



Blue Barracuda (a Draft FCB Agency)

• Commercial Manager

  • Sep 2007 - May 2008

  Blue Barracuda was a strategic, full service digital agency focused on building long-term relationships with clients whilst ensuring all digital activity was necessary, tailored, measured and optimised.- Mentored the account management teams ensuring they were aware of the wider business objectives in terms of meeting set sales targets. - Streamlined internal processes to ensure projects were completed in the most time and cost efficient manner, including trouble-shooting problematic projects and specific client accounts.- Ensured that project cost tracking was properly utilised, and timesheets, external costs and estimated project completion dates were accurate and up-to-date. Show less

• Account Director

  • Dec 2005 - Aug 2007

  - Managed multiple client relationships and successfully grew key accounts into long-term profitable relationships for the agency. Clients included: Pizza Hut, TGI Friday’s, Hamleys, Krispy Kreme.- Led project teams including project managers, planners, designers, developers, media planners and buyers and search managers from the initial brief through to project/campaign completion and then the ongoing management/optimisation of the activity. - Produced detailed site plans, wireframes, usability reports and technical specification documents for a variety of web builds.- A strong financial role ensuring client budgets were spent wisely whilst ensuring the accounts were profitable to the agency. Show less



Smart Global

• Telecommunications
• 1 - 100 Employee

• Marketing Director

  • Jan 2005 - Nov 2005

  Smart Global (launched in partnership with O2 UK) was a wireless application service aggregator of subscribed mobile applications managed by the end-user with a web interface and provisioned over the air. - Managed the creation and ongoing enhancements of the portal to meet the changing needs of the business, including the coordination of designers and developers across the Middle East and Europe. - Constant monitoring and evaluation of the telecommunications market including identification of future opportunities, sizing the market potential and projecting future revenue figures. - Developed the marketing strategy with the aim to develop and grow the business from its infancy. Identifying the target market for each of the 11 mobile applications and finding the right messaging and media mix to reach them with a relatively low cost per acquisition. - Responsible for appointing, briefing and managing creative, web and PR agencies. Show less



Finex Communications

• Advertising Services
• 1 - 100 Employee

• Account Director

  • May 2000 - Dec 2004

  Finex Communications was a full service agency that quickly embraced the digital space with technology and telco clients including Compaq, HP, BT Mobile, Genie and O2 Mobile. - Developed and implemented O2's first online CRM programme (SMS and emails) for their online customer base and successfully identified a high value, responsive base which guaranteed consistently high conversion to sale. - Managed campaigns from conception through to completion, including brainstorming around the initial brief, developing integrated marketing campaigns, identifying 3rd parties for joint campaigns, and the resulting campaign execution and evaluation. - Built strong relationships with O2’s partners, such as Smart Global, to create joint online initiatives to promote data products in the SME space. - Focussed on activity to support O2’s corporate sponsorships including the England Rugby team; direct marketing to the O2 UK customer base; and increasing usage of data products. - Worked on campaigns that utilised a wide range of media including campaign websites, online advertising, direct mail, email, press, guerrilla, ambient, POS, mobile marketing and PR events. Show less