Experience

INITIAL FASHION CO., LTD.

• Hong Kong
• Retail
• 1 - 100 Employee

• Chief Designer

  • Mar 2019 - Present

• Senior Fashion Designer

  • Oct 2015 - Present

   Work closely with Chief Designer, Buyers and Merchandisers to design and develop product lines for HK and PRC markets.  Conduct research and analysis on fashion market trend, colors, fabrication and accessories. Ensure all design standards and styles are in line with brand image and positioning. Follow up whole process of the development from themes and concept, presentation of styling, sketches, fitting session up to pre-production sample stage. Responsible for Denim and down collection. Leading Seasonal look book shooting. Styling work for Fashion event, Artist and salesperson uniform. Participated in seasonal Catalog shooting (Japan crew)

• Fashion Designer

  • Apr 2013 - Oct 2015

   Responsible for develop seasonal collection design of Men’s fashion from sketching, technical drawing, coloring, fabric, trims, print & pattern graphic illustration, artwork, washing, fitting to sample development Assist to manage all design concepts of Men’s fashion collectionsPrepare the material for collection presentation to clients Tailor-made collection for specific client upon request Participate in Buying meeting and presentation Assist seasonal look book shooting Perform ad hoc project as assigned by immediate supervisor

• Assistant Fashion Designer

  • Aug 2010 - Apr 2013

   Responsible for market, material and trend research Coordinate and support for seasonal collections Assist in the sourcing of the fabrics, materials and trims Joining customer meeting and presentation  Assist Fashion Designers for paper works