Marketing Director

• May 2020 - Present

Website Management --> Managing pages and performance of our website on WordPress (updating plugins, troubleshooting design issues, etc.) Webpage Content and Design --> Researching, writing, and designing content pages SEO Strategy --> Researching and executing the SEO strategy (keyword research, interlinking strategy, conversion rate optimization activities, adjustments to Google Algorithm changes, content refreshing, etc.) Google Ads --> Researching and… Show more Website Management --> Managing pages and performance of our website on WordPress (updating plugins, troubleshooting design issues, etc.) Webpage Content and Design --> Researching, writing, and designing content pages SEO Strategy --> Researching and executing the SEO strategy (keyword research, interlinking strategy, conversion rate optimization activities, adjustments to Google Algorithm changes, content refreshing, etc.) Google Ads --> Researching and executing our Google Ads campaigns to drive net new leads and services leads Website and Lead Measurement --> Monitoring performance metrics and developing reports using Google Ads, Google Analytics, Google Search, Moz, Ahrefs, and other tools Blog --> Determining blog strategy, developing, writing, and publishing all blog content, images, etc. Partner Management --> Coordinating with strategic partners on co-marketing activities (blog exchange, content page development, email marketing, etc.) Public Relations --> Writing, publishing, and distributing all press releases via SuiteCentric website and PRWeb or other services Advertising --> Reviewing, designing, writing ad copy, and serving as the project manager from ideation to publication and promotion Event Management --> Coordinating internal and external events that include Padres baseball games for partners and prospects, company holiday events, joint partner activities, and more Email Marketing --> Researching, writing, and distributing email drip campaigns to prospects across a variety of industries to drive them through the sales funnel Awards/Accomplishments **The Financial Times list of The Americas’ Fastest Growing Companies 2022 **Inc. 5000 for 2021 **Inc. 5000 Regionals: California for 2021 **Bob Scott’s VAR Stars for 2020 & 2021 **CIO Review's 10 Most Promising Oracle Solution Providers in 2021 **SDBJ’s Fastest-Growing Companies – Ranked #2 in Small Category List for 2020 **Awarded the Oracle NetSuite Commerce Partner of the Year in 2020

Digital Marketing Manager

• Feb 2019 - May 2020

Digital Marketing Coordinator

• Sep 2018 - Feb 2019

- Assist with developing and executing a strategy to drive brand awareness, generate qualified leads, and support achievement of sales revenue goals - Optimize existing marketing channels and introduce new, innovative channels - Utilize marketing automation tools, perform email marketing, develop content strategy, manage SEO, attend and organize webinars and conferences - Provide a dynamic and consistent style of voice of SuiteCentric to customers and partners

Marketing Manager

• Feb 2016 - Jun 2018

Helped develop and maintain email marketing and automation activities using Pardot and Salesforce — Includes regular email drip campaigns, quarterly newsletters, list building, daily lead generation triage, updating prospect profiles and more Assisted with creating and editing marketing collateral and trade show materials to promote industry-specific offerings and services (Using Adobe InDesign, Photoshop, PowerPoint and Microsoft Office Suite, etc.) Oversaw and wrote speaking… Show more Helped develop and maintain email marketing and automation activities using Pardot and Salesforce — Includes regular email drip campaigns, quarterly newsletters, list building, daily lead generation triage, updating prospect profiles and more Assisted with creating and editing marketing collateral and trade show materials to promote industry-specific offerings and services (Using Adobe InDesign, Photoshop, PowerPoint and Microsoft Office Suite, etc.) Oversaw and wrote speaking submissions to promote thought leadership for CEO — Secured opportunities at ISCEA SCTech 2016, @ThingsExpo 2016, CTIA Super Mobility 2017, IWCE 2017 and IoT Evolution Expo 2018 Managed and wrote award submissions to earn recognition for company services & offerings — LocationSmart was shortlisted for the EGR B2B Awards in 2016 & 2017 and named a finalist for the Customer Contact Week (CCW) Awards in 2017 Performed media outreach to secure interviews and bylined article opportunities — Successful placements include 3PL Perspectives, Proximity.Directory, IoTEvolutionWorld.com and Samsung Business Insights Assisted with website management, SEO/PPC activities and played a key role in content development and project management during full website redesign and relaunch in 2016 Coordinated interviews and analyst briefings with Gartner, PwC’s Strategy&, Forrester and others Researched, wrote and published all blog posts on Location Matters blog to showcase unique value proposition of LocationSmart services, use cases and technologies Managed all social media activities to promote LocationSmart services, marketing collateral, company updates, accomplishments and more Helped coordinate events, sponsorships and trade show activities Show less Helped develop and maintain email marketing and automation activities using Pardot and Salesforce — Includes regular email drip campaigns, quarterly newsletters, list building, daily lead generation triage, updating prospect profiles and more Assisted with creating and editing marketing collateral and trade show materials to promote industry-specific offerings and services (Using Adobe InDesign, Photoshop, PowerPoint and Microsoft Office Suite, etc.) Oversaw and wrote speaking… Show more Helped develop and maintain email marketing and automation activities using Pardot and Salesforce — Includes regular email drip campaigns, quarterly newsletters, list building, daily lead generation triage, updating prospect profiles and more Assisted with creating and editing marketing collateral and trade show materials to promote industry-specific offerings and services (Using Adobe InDesign, Photoshop, PowerPoint and Microsoft Office Suite, etc.) Oversaw and wrote speaking submissions to promote thought leadership for CEO — Secured opportunities at ISCEA SCTech 2016, @ThingsExpo 2016, CTIA Super Mobility 2017, IWCE 2017 and IoT Evolution Expo 2018 Managed and wrote award submissions to earn recognition for company services & offerings — LocationSmart was shortlisted for the EGR B2B Awards in 2016 & 2017 and named a finalist for the Customer Contact Week (CCW) Awards in 2017 Performed media outreach to secure interviews and bylined article opportunities — Successful placements include 3PL Perspectives, Proximity.Directory, IoTEvolutionWorld.com and Samsung Business Insights Assisted with website management, SEO/PPC activities and played a key role in content development and project management during full website redesign and relaunch in 2016 Coordinated interviews and analyst briefings with Gartner, PwC’s Strategy&, Forrester and others Researched, wrote and published all blog posts on Location Matters blog to showcase unique value proposition of LocationSmart services, use cases and technologies Managed all social media activities to promote LocationSmart services, marketing collateral, company updates, accomplishments and more Helped coordinate events, sponsorships and trade show activities Show less

Marketing Contractor

• Nov 2015 - Feb 2016

I was contracted with LocationSmart on the marketing team. I was contracted with LocationSmart on the marketing team.

Founder & Owner

• Jun 2015 - Nov 2015

Delivered public relations and marketing solutions to small businesses involved in transportation, mobile applications, financial services and more Developed and executed a media relations and exposure campaign for transportation client’s event at the University of Wisconsin – Resulted in securing a live TV segment with a local ABC affiliate and online coverage Consulted co-founders of social networking mobile app on branding and marketing strategy for launch at the University of… Show more Delivered public relations and marketing solutions to small businesses involved in transportation, mobile applications, financial services and more Developed and executed a media relations and exposure campaign for transportation client’s event at the University of Wisconsin – Resulted in securing a live TV segment with a local ABC affiliate and online coverage Consulted co-founders of social networking mobile app on branding and marketing strategy for launch at the University of California San Diego Show less Delivered public relations and marketing solutions to small businesses involved in transportation, mobile applications, financial services and more Developed and executed a media relations and exposure campaign for transportation client’s event at the University of Wisconsin – Resulted in securing a live TV segment with a local ABC affiliate and online coverage Consulted co-founders of social networking mobile app on branding and marketing strategy for launch at the University of… Show more Delivered public relations and marketing solutions to small businesses involved in transportation, mobile applications, financial services and more Developed and executed a media relations and exposure campaign for transportation client’s event at the University of Wisconsin – Resulted in securing a live TV segment with a local ABC affiliate and online coverage Consulted co-founders of social networking mobile app on branding and marketing strategy for launch at the University of California San Diego Show less

Account Executive

• Dec 2014 - Jun 2015

Collaborated with colleagues to develop public relations and inbound marketing proposals for new clients; Efforts resulted in successfully securing three new accounts Served as point of contact for clients and reported project management updates to clients and KCD PR management to ensure benchmarks and goals were on target Partnered with junior staff to develop and implement new client on-boarding process to improve internal operations and communication with clients Worked… Show more Collaborated with colleagues to develop public relations and inbound marketing proposals for new clients; Efforts resulted in successfully securing three new accounts Served as point of contact for clients and reported project management updates to clients and KCD PR management to ensure benchmarks and goals were on target Partnered with junior staff to develop and implement new client on-boarding process to improve internal operations and communication with clients Worked with KCD PR graphic designer on new client rebranding efforts that included logo development, website redesign, landing pages, messaging development and creation of print marketing collateral Facilitated bi-weekly media relations meetings to streamline media outreach efforts; Monthly placements increased by 50 percent Reviewed and approved client blogs, internal email marketing campaigns, website content and other promotional materials for print and online Performed daily media outreach secure interviews and bylined article opportunities for clients to highlight products, services and expertise; Successful placements and opportunities include Forbes.com, Entrepreneur.com, Money.com and San Diego Business Journal Show less Collaborated with colleagues to develop public relations and inbound marketing proposals for new clients; Efforts resulted in successfully securing three new accounts Served as point of contact for clients and reported project management updates to clients and KCD PR management to ensure benchmarks and goals were on target Partnered with junior staff to develop and implement new client on-boarding process to improve internal operations and communication with clients Worked… Show more Collaborated with colleagues to develop public relations and inbound marketing proposals for new clients; Efforts resulted in successfully securing three new accounts Served as point of contact for clients and reported project management updates to clients and KCD PR management to ensure benchmarks and goals were on target Partnered with junior staff to develop and implement new client on-boarding process to improve internal operations and communication with clients Worked with KCD PR graphic designer on new client rebranding efforts that included logo development, website redesign, landing pages, messaging development and creation of print marketing collateral Facilitated bi-weekly media relations meetings to streamline media outreach efforts; Monthly placements increased by 50 percent Reviewed and approved client blogs, internal email marketing campaigns, website content and other promotional materials for print and online Performed daily media outreach secure interviews and bylined article opportunities for clients to highlight products, services and expertise; Successful placements and opportunities include Forbes.com, Entrepreneur.com, Money.com and San Diego Business Journal Show less

Media Relations Coordinator

• May 2014 - Dec 2014

Conducted strategic media outreach nationally and in local markets to secure stories for clients across multiple accounts; successful placements include Men’s Fitness, Harper’s Bazaar, xoJane.com, Game Informer, Retailing Today, Adventure.com, PC World, etc. Engaged in media outreach via personal Twitter account and secured placement for clothing client 47 Brand on ESPN Radio’s SVP & Russillo show broadcasted nationally and on ESPN 2 TV channel Worked with health food industry… Show more Conducted strategic media outreach nationally and in local markets to secure stories for clients across multiple accounts; successful placements include Men’s Fitness, Harper’s Bazaar, xoJane.com, Game Informer, Retailing Today, Adventure.com, PC World, etc. Engaged in media outreach via personal Twitter account and secured placement for clothing client 47 Brand on ESPN Radio’s SVP & Russillo show broadcasted nationally and on ESPN 2 TV channel Worked with health food industry influencers on behalf of clients to secure paid placements on Glamour.com, WebMD.com and TheDailyMeal.com Partnered with StupidDope.com for promotional giveaway opportunity on behalf of clothing client 47 Brand Tracked and reported status updates of media relations efforts to senior staff for weekly and monthly client meetings Received 14 percent raise within first three months of starting position

Assistant Account Executive, Business/Technology

• Mar 2013 - May 2014

Secured and coordinated phone and email appeals for inbound media and client inquiries; successes include The Verge, Mix, Home Channel News, PC Magazine, Constru-Guia al Dia, etc. Drafted bylines, product descriptions and press releases supporting client announcements Compiled monthly reports featuring advertising values, circulation numbers and unique visitors per month demonstrating the financial equivalent of team media relations activities Developed and managed… Show more Secured and coordinated phone and email appeals for inbound media and client inquiries; successes include The Verge, Mix, Home Channel News, PC Magazine, Constru-Guia al Dia, etc. Drafted bylines, product descriptions and press releases supporting client announcements Compiled monthly reports featuring advertising values, circulation numbers and unique visitors per month demonstrating the financial equivalent of team media relations activities Developed and managed personal tracking systems and calendars for weekly call agendas used internally and for client projects Collaborated with and assign tasks to interns and other junior level staff Researched and developed briefing documents for clients attending trade shows and other events

Account Executive

• Jun 2012 - Mar 2013

Performed needs assessments and developed public relations and social media plans for new clients; Resulted in securing three new clients including the University of California, Davis Managed accounts and executed public relations and marketing activities for client product launches, online brand enhancement and growth of sales; One proposal contributed to a client winning a program at Wal-Mart Served as client’s website administrator overseeing development and troubleshooting… Show more Performed needs assessments and developed public relations and social media plans for new clients; Resulted in securing three new clients including the University of California, Davis Managed accounts and executed public relations and marketing activities for client product launches, online brand enhancement and growth of sales; One proposal contributed to a client winning a program at Wal-Mart Served as client’s website administrator overseeing development and troubleshooting processes utilizing third party vendors Conducted media outreach to promote client news and expertise; Successful interviews and placements include The Los Angeles Times, SiriusXM Satellite Radio’s Mad Dog Radio and Restaurant-Hospitality.com Performed media training and media outreach for John Salley, client celebrity brand ambassador and four-time NBA Champion; Efforts at 2012 National Association of Convenience Stores Show resulted in $50,000 in new business for client Promoted to Account Executive after eight months

Assistant Account Executive

• Oct 2011 - Aug 2012

Assisted with event coordination and media relations for client’s charity event featuring comedian Kevin Nealon which raised more than $100,000 and had over 400 attendees Collaborated with Senior Vice President on content creation for promotional materials, press releases and blogs Executed proactive media outreach for clients; Successful placements include Long-Term Living magazine, WalkJogRun.net, The Baltimore Sun, the Baltimore CBS and NBC TV affiliates, Baltimore Business… Show more Assisted with event coordination and media relations for client’s charity event featuring comedian Kevin Nealon which raised more than $100,000 and had over 400 attendees Collaborated with Senior Vice President on content creation for promotional materials, press releases and blogs Executed proactive media outreach for clients; Successful placements include Long-Term Living magazine, WalkJogRun.net, The Baltimore Sun, the Baltimore CBS and NBC TV affiliates, Baltimore Business Journal and Maryland Public Television

Navy Midshipmen Examiner

• Aug 2010 - Oct 2011

Researched and wrote weekly blog posts featuring timely coverage of athletics for the United States Naval Academy Utilized search engine optimization (SEO) techniques and key word optimization to enhance online traffic Engaged in cross-promotional collaboration with colleagues during high-profile events; Including the 2010 Poinsettia Bowl featuring the United States Naval Academy and San Diego State University football teams Researched and wrote weekly blog posts featuring timely coverage of athletics for the United States Naval Academy Utilized search engine optimization (SEO) techniques and key word optimization to enhance online traffic Engaged in cross-promotional collaboration with colleagues during high-profile events; Including the 2010 Poinsettia Bowl featuring the United States Naval Academy and San Diego State University football teams

Commmunications and Public Relations Specialist

• May 2011 - Sep 2011

Served as in-office support for the Special Olympics International’s Communications Department during the 2011 World Summer Games in Athens, Greece Fielded reporter questions regarding event and relayed information to supervisors while troubleshooting issues as necessary Drafted athlete profiles, daily itineraries and media kits for CEO of Special Olympics International in preparation for interviews on “Good Morning America” and with The New York Post and Sports Illustrated Served as in-office support for the Special Olympics International’s Communications Department during the 2011 World Summer Games in Athens, Greece Fielded reporter questions regarding event and relayed information to supervisors while troubleshooting issues as necessary Drafted athlete profiles, daily itineraries and media kits for CEO of Special Olympics International in preparation for interviews on “Good Morning America” and with The New York Post and Sports Illustrated

Communications Specialist

• May 2011 - Sep 2011

Worked as contractor supporting the marketing department at the Association of American Medical Colleges (AAMC) by editing marketing materials, preparing and maintaining updated registry lists using customer resource management software Served as in-office support for the Special Olympics International’s Communications Department during the 2011 World Summer Games in Athens, Greece Fielded reporter questions regarding event and relayed information to supervisors while… Show more Worked as contractor supporting the marketing department at the Association of American Medical Colleges (AAMC) by editing marketing materials, preparing and maintaining updated registry lists using customer resource management software Served as in-office support for the Special Olympics International’s Communications Department during the 2011 World Summer Games in Athens, Greece Fielded reporter questions regarding event and relayed information to supervisors while troubleshooting issues as necessary Drafted athlete profiles, daily itineraries and media kits for CEO of Special Olympics International in preparation for interviews on “Good Morning America” and with The New York Post and Sports Illustrated Show less Worked as contractor supporting the marketing department at the Association of American Medical Colleges (AAMC) by editing marketing materials, preparing and maintaining updated registry lists using customer resource management software Served as in-office support for the Special Olympics International’s Communications Department during the 2011 World Summer Games in Athens, Greece Fielded reporter questions regarding event and relayed information to supervisors while… Show more Worked as contractor supporting the marketing department at the Association of American Medical Colleges (AAMC) by editing marketing materials, preparing and maintaining updated registry lists using customer resource management software Served as in-office support for the Special Olympics International’s Communications Department during the 2011 World Summer Games in Athens, Greece Fielded reporter questions regarding event and relayed information to supervisors while troubleshooting issues as necessary Drafted athlete profiles, daily itineraries and media kits for CEO of Special Olympics International in preparation for interviews on “Good Morning America” and with The New York Post and Sports Illustrated Show less

Intern, Corporate Marketing and Communications Team

• Jan 2011 - Jun 2011

Collaborated with interns to develop and present a public relations plan for the annual Intern Pitch Competition Worked independently to create public relations plan for SustainU Clothing’s National Collegiate Clothing Drive; Plan served as template for pilot program at the University of Utah in 2011 Drafted press releases promoting SustainU Clothing’s 2011 National Collegiate Clothing Drive Collaborated with interns to develop and present a public relations plan for the annual Intern Pitch Competition Worked independently to create public relations plan for SustainU Clothing’s National Collegiate Clothing Drive; Plan served as template for pilot program at the University of Utah in 2011 Drafted press releases promoting SustainU Clothing’s 2011 National Collegiate Clothing Drive

Intern, Crisis and Litigation Practice

• Mar 2010 - Aug 2010

Provided support to corporate executives for business development and marketing efforts by conducting research and compiling intelligence reports that resulted in more than $300,000 in new business revenue Drafted blog posts for the Senior Vice President of the Litigation, Sports and Entertainment Practice for his weekly contribution to The Washington Post’s NFL blog titled ‘The League’ Performed daily media relations to secure interview opportunities for Levick principals and… Show more Provided support to corporate executives for business development and marketing efforts by conducting research and compiling intelligence reports that resulted in more than $300,000 in new business revenue Drafted blog posts for the Senior Vice President of the Litigation, Sports and Entertainment Practice for his weekly contribution to The Washington Post’s NFL blog titled ‘The League’ Performed daily media relations to secure interview opportunities for Levick principals and clients; Notable successes were with the Associated Press, WTOP, The Washington Post and The New York Times Show less Provided support to corporate executives for business development and marketing efforts by conducting research and compiling intelligence reports that resulted in more than $300,000 in new business revenue Drafted blog posts for the Senior Vice President of the Litigation, Sports and Entertainment Practice for his weekly contribution to The Washington Post’s NFL blog titled ‘The League’ Performed daily media relations to secure interview opportunities for Levick principals and… Show more Provided support to corporate executives for business development and marketing efforts by conducting research and compiling intelligence reports that resulted in more than $300,000 in new business revenue Drafted blog posts for the Senior Vice President of the Litigation, Sports and Entertainment Practice for his weekly contribution to The Washington Post’s NFL blog titled ‘The League’ Performed daily media relations to secure interview opportunities for Levick principals and clients; Notable successes were with the Associated Press, WTOP, The Washington Post and The New York Times Show less

Intern, Sports Marketing Team

• Jan 2009 - May 2009

Collaborated with colleagues to develop the Fall 2009 Men’s and Women’s Soccer Marketing Plan consisting of promotional announcements, sponsorship events and budgets Assisted with talent and entertainment management at basketball, lacrosse, baseball and spring football games; Largest event was the annual Blue and Gold Scrimmage for the football team with 30,000 attendees Designed promotional materials for sporting events based on demographic and historical attendance data from the… Show more Collaborated with colleagues to develop the Fall 2009 Men’s and Women’s Soccer Marketing Plan consisting of promotional announcements, sponsorship events and budgets Assisted with talent and entertainment management at basketball, lacrosse, baseball and spring football games; Largest event was the annual Blue and Gold Scrimmage for the football team with 30,000 attendees Designed promotional materials for sporting events based on demographic and historical attendance data from the United States Naval Academy databases Show less Collaborated with colleagues to develop the Fall 2009 Men’s and Women’s Soccer Marketing Plan consisting of promotional announcements, sponsorship events and budgets Assisted with talent and entertainment management at basketball, lacrosse, baseball and spring football games; Largest event was the annual Blue and Gold Scrimmage for the football team with 30,000 attendees Designed promotional materials for sporting events based on demographic and historical attendance data from the… Show more Collaborated with colleagues to develop the Fall 2009 Men’s and Women’s Soccer Marketing Plan consisting of promotional announcements, sponsorship events and budgets Assisted with talent and entertainment management at basketball, lacrosse, baseball and spring football games; Largest event was the annual Blue and Gold Scrimmage for the football team with 30,000 attendees Designed promotional materials for sporting events based on demographic and historical attendance data from the United States Naval Academy databases Show less