Experience

Matomo

• New Zealand
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Marketing

  • Oct 2023 - Present

  Auckland, New Zealand



InnoCraft

• New Zealand
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Marketing

  • Oct 2023 - Present

  Auckland, New Zealand



GrowthMentor

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Growth Consultant

  • Jun 2022 - Present

  Orewa, Auckland, New Zealand B2B SaaS Growth Consultant | fCMO | Strategist | SQO maker for companies where the usual marketing mix doesn't make the cut.



Foster Moore - The registry people ®

• New Zealand
• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Director

  • Sep 2022 - Oct 2023

  Auckland, New Zealand Marketing Foster Moore's world-class SaaS registry solutions. Purpose-built for the statutory and service needs of legislative and governmental agencies.



Cupla

• New Zealand
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2022 - Jun 2022

  Auckland, New Zealand Led Cupla to market. Getting 'Date Night' sorted for busy couples to have better time together.



FileInvite

• New Zealand
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Jun 2018 - Jan 2022

  Auckland, New Zealand Employee #3 at FileInvite (SaaS Startup) from $200k to $2Million ARR and a $30m valuation by automating document collection for professionals. Responsible for Marketing growth globally. Securing 33% market share in Australasian broker market and launching in the US commercial lending space.



EDENZ Colleges

• Higher Education
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2016 - Jun 2018

  Auckland, New Zealand Reporting to the CEO and board. Responsible for developing and leading the company’s international sales and marketing strategy. Implementing omnichannel Agile sales and marketing management to recruit international students from around the world. - Managing: marketing and business development team of 13 across 4 countries. - Remit: business development, marketing strategy, new product development, market research, and brand development. PROJECTS • Brand reconciliation and… Show more Reporting to the CEO and board. Responsible for developing and leading the company’s international sales and marketing strategy. Implementing omnichannel Agile sales and marketing management to recruit international students from around the world. - Managing: marketing and business development team of 13 across 4 countries. - Remit: business development, marketing strategy, new product development, market research, and brand development. PROJECTS • Brand reconciliation and website revamp. • Ongoing AdWords optimisation lifting click through rates from under 1% in 2016 to 4.97% CTR and $20 CPA in 2018 (industry averages: CTR 3.78% and CPA $72). • Restructured the marketing team to Agile Marketing and Agile Sales model, maintaining sales volumes in a volatile regressing market. • Entire revamp of marketing collateral, digital marketing and multimedia. Show less



Harcourts International Ltd

• Australia
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2014 - Nov 2016

  Auckland, New Zealand Responsible for developing, delivering, and executing the company’s international digital marketing strategy across all digital marketing channels: online, mobile, social, email, digital, display and SEO. PROJECTS • Set digital marketing budgets and strategy. Optimised for country and state CEOs. • Implemented Agile marketing automation strategy. Migrated 10 countries and 5 brands to Hubspot. Educated the international team on Hubspot, Agile Marketing, Content Marketing and Lead… Show more Responsible for developing, delivering, and executing the company’s international digital marketing strategy across all digital marketing channels: online, mobile, social, email, digital, display and SEO. PROJECTS • Set digital marketing budgets and strategy. Optimised for country and state CEOs. • Implemented Agile marketing automation strategy. Migrated 10 countries and 5 brands to Hubspot. Educated the international team on Hubspot, Agile Marketing, Content Marketing and Lead Generation. • Led rebrand implementation on Hubspot and social media channels. • Presented at Australasian conferences on Social Media and Online Lead Generation. Show less



Vodafone New Zealand

• New Zealand
• Telecommunications
• 700 & Above Employee

• Social Media Channel Manager

  • Aug 2013 - Jul 2014

  Auckland, New Zealand Responsible for Social Media Marketing Strategy and day to day management of Social Media engagement, content, apps and a team of three producers. PROJECTS • Implemented Agile project management for the social media team. Streamlined the production of social media campaigns and enhanced visibility of team’s workflow. • Formed a company wide social media content calendar and formalised post initiative reviews with standardised KPIs. • Executed - First LinkedIn paid campaigns in… Show more Responsible for Social Media Marketing Strategy and day to day management of Social Media engagement, content, apps and a team of three producers. PROJECTS • Implemented Agile project management for the social media team. Streamlined the production of social media campaigns and enhanced visibility of team’s workflow. • Formed a company wide social media content calendar and formalised post initiative reviews with standardised KPIs. • Executed - First LinkedIn paid campaigns in New Zealand, first Snapchat treasure hunt campaign building to 3k followers in two weeks, first Facebook video campaign to 750K views, first New Zealand Twitter paid social lead generation card. • Partnered with Facebook to create custom audiences and new segmentation around holiday visitors to New Zealand, Roaming Kiwi's and site-specific targeting. Show less



Towers Watson

• Spain
• Business Consulting and Services

• EMEA Digital Marketing Manager | Global Head of Social Media Strategy

  • Sep 2011 - May 2013

  United Kingdom Responsible for Social Media Marketing Strategy and management of SEO and PPC. Managed day to day website, content and mass email marketing. Progressed from the manager of outsourced email marketing to the leader or regional and global responsibility with a team of 6. Trained as Certified Scrum Product Owner for pivotal CMS project. Implemented Agile Marketing. PROJECTS • CMS – Agile project. Managed from development to content creation, and CRM integration with internal stakeholders… Show more Responsible for Social Media Marketing Strategy and management of SEO and PPC. Managed day to day website, content and mass email marketing. Progressed from the manager of outsourced email marketing to the leader or regional and global responsibility with a team of 6. Trained as Certified Scrum Product Owner for pivotal CMS project. Implemented Agile Marketing. PROJECTS • CMS – Agile project. Managed from development to content creation, and CRM integration with internal stakeholders and agency. 92 service lines and over 20 countries. • Project Management – numerous new website builds including SEO and PPC campaign • Display advertising - raised traffic 100% in ‘09 • Email subscriptions up 10% in '09 and ’10.

• EMEA Digital Marketing Manager

  • Sep 2009 - Sep 2011

  Reigate, UK Promotion in recognition of managerial position supporting team in EMEA and Asia Pacific content producers, AdWords manager, developer, email marketers and front end designer.

• European Web Marketing Adviser

  • Aug 2007 - Aug 2009

  Reigate, UK Managing a local and remote team producing web content and email newsletters for the EMEA region. Moved the outsourced function in house and managed the production of all EMEA digital marketing, microsites and adwords.



GAM

• Netherlands
• Automotive

• Marketing Specialist - Multimedia

  • Feb 2007 - Aug 2007

  Project role responsible for digital content creation, extended contract twice. PROJECTS • CD-ROMs – managing artwork, copy, video selection and production. • Video – quarterly filming – production of 300 clips and foreign language voiceovers. • Email – established libraries and templates for adoption of Seibel email application. • Micro websites – design briefing and construction of two conference websites.



NZX

• New Zealand
• Financial Services
• 100 - 200 Employee

• FundSource Research Marketing Manager

  • Jan 2006 - Nov 2006

  Responsible for marketing, PR and business development PROJECTS • Marketing – development and implementation of marketing plan. • Financials – setting, achieving and reporting revenue to board for – sales, marketing and event management. • PR – produced monthly investment media releases, with strong ongoing uptake in local press. • Website Content Management – enhanced copy, content, structure and graphics. • Website Strategy – total sales strategy redevelopment… Show more Responsible for marketing, PR and business development PROJECTS • Marketing – development and implementation of marketing plan. • Financials – setting, achieving and reporting revenue to board for – sales, marketing and event management. • PR – produced monthly investment media releases, with strong ongoing uptake in local press. • Website Content Management – enhanced copy, content, structure and graphics. • Website Strategy – total sales strategy redevelopment, adding B2C; new online distribution channel for PDF based research; and moving newsletters to an online payment based model. Show less



Languages International Ltd.

• United Kingdom

• Regional Marketing Manager - Europe and Latin America

  • Oct 2002 - Jan 2006

  Responsible for digital marketing, PR and business development. Set and delivered full marketing and sales strategy for Europe and Latin America. Managed new website build involving: proposal to board; architecture; design brief and managing agency; managing translations; budgets; SEO; web statistics; direct email and online advertising; and implementation of online enrolment/payment platform.



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Marketing Lead - WeastCO 2002

  • Jun 2002 - Sep 2002

  Conference marketing lead responsible for all collateral and generating sponsorship. Negotiated significant sponsorship from Hungarian multinationals both in kind and currency. Project management – production of slogans, logos, and all marketing materials; both on and offline. Full website build, from brief to launch.



STB Trip & Travel Porto Alegre (Student Travel Bureau)

• Marketing Assistant & Sales Oceania

  • Feb 2001 - May 2002

  Responsible for marketing collateral through copy, design and production. Led Business development by training and supporting subsidiaries on sales to the Oceania region.



Hallenstein Brothers

• New Zealand
• Retail
• 100 - 200 Employee

• Roaming Manager

  • Nov 1994 - Jan 2001

  Wellington & Wairarapa, New Zealand 8 Years in sales, merchandising and stock keeping progressing from stock keeping to relief store manager.

• Sales Assistant

  • Nov 1994 - Jan 1996

  New PLymouth First job in sales and stocktaking. Awarded high performers badges for the Saturday morning sales I knocked out after stocking the shelves.