Experience

- Nicknack -

• Australia
• Graphic Design
• 1 - 100 Employee

• Joint Managing Director

  • Jul 2000 - Present

  As the owner of one of South Australia’s leading strategic branding agencies, I see our work as equipping and evolving brands for long-term success through careful and detailed planning. I’m committed to developing communications solutions that provide the greatest return on investment for our clients through a rigorous and highly strategic process that has evolved over the past 18 years. I take great pride in the innovative, professional and results-driven culture that has been nurtured at Nicknack. This is the foundation upon which we have built a reputation for providing effective marketing communications solutions for international brands (Nike, Sesame Street and Getty Images), national companies (Bendigo and Adelaide Bank, Rural Bank, Gametraders, Hamilton Pharmaceuticals) as well as local organisations (Defence SA, Adelaide City Council, Department for Premier and Cabinet). It’s also deeply satisfying to see our work being recognised at the highest international levels with several Distinction awards won at the Rebrand 100 competition over the past few years. Show less



Price's Wines

• Australia
• Beverage Manufacturing

• Owner & Tractor Driver

  • Jan 2012 - Present

  Price's Wines is a family-owned, premium estate label in McLaren Vale. We produce high-quality limited release wines crafted entirely from our single vineyard old vines. Price's Wines is a family-owned, premium estate label in McLaren Vale. We produce high-quality limited release wines crafted entirely from our single vineyard old vines.



Wine Grape Council of SA (WGCSA)

• Australia
• Farming
• 1 - 100 Employee

• Councillor

  • Oct 2020 - Present

  The Wine Grape Council of SA (WGCSA) is the peak body for South Australian grapegrowers funded through a voluntary levy paid on all winegrapes sold from SA vineyards. Our vision is for a prosperous and sustainable South Australian Wine Grape Industry where the livelihoods of Growers and their communities are enhanced through agricultural practices, innovation, education, relationships and culture. The Wine Grape Council of SA (WGCSA) is the peak body for South Australian grapegrowers funded through a voluntary levy paid on all winegrapes sold from SA vineyards. Our vision is for a prosperous and sustainable South Australian Wine Grape Industry where the livelihoods of Growers and their communities are enhanced through agricultural practices, innovation, education, relationships and culture.



McLaren Vale Grape, Wine & Tourism Association

• Australia
• Wine & Spirits
• 1 - 100 Employee

• Board Director

  • Dec 2016 - Dec 2019

  McLaren Vale Grape, Wine & Tourism Association is more than 10 years old, having evolved from the McLaren Vale Winemakers Group that started in the region over 48 years ago. The Association provides the major industries of the McLaren Vale region – wine, food and tourism – with a vision for the future in both domestic and international markets. It acts as a broker and representative of those industries and is the driving force behind their development. The Association plays a crucial role in securing the region’s economic and environmental sustainability. Show less



Nike

• United States
• Retail
• 700 & Above Employee

• Design Manager (Asia Pacific)

  • 1998 - 2000

  I had begun working for Nike on a freelance basis while still in Hong Kong and continued delivering projects for them after I moved to Sydney in 1997. After about 10 months of freelancing on various projects, Nike offered me a full time Design Manager role at their worldwide headquarters in Portland, Oregon. I was now responsible for retail brand communications across the Asia Pacific region and spent the next year managing regional retail initiatives. During this time I gained extensive knowledge and experience in strategic branding, while integrating regional print, TVC and digital campaigns into the retail environment. This involved implementing corporate brand guidelines and maintaining consistency in both, Nike managed retail spaces and multi brand, environments The position also required me to lead a team of contractors, including design and production partners, to change out multiple seasonal campaigns across permanent long term and short term graphic displays. Delivering retail initiatives on budget across diverse cultures and demographics of the Asia Pacific region was a constant, yet enriching, challenge. Show less



Disney Star

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Graphic Designer

  • 1995 - 1997

  At Star TV, Hong Kong, my primary responsibilities were to create and maintain corporate brand guidelines for Star TV and maintain them across all corporate communications and collaterals. This included the creation of channel brand identities that could be translated for on-air and offline applications, with comprehensive guidelines for deployment across pan-Asian markets (primarily China, the Philippines and India). I was also responsible for creating print advertising, OOH concepts, brochures and print collateral to promote a range of Star TV’s products, namely Sky News, Channel [v], Phoenix channel, Star Movies and Star Sports. Show less