Nick Pelton
Senior Account Manager at GenSales Marketing Group- Claim this Profile
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Bio
Experience
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GenSales Marketing Group
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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Nov 2022 - Present
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CIENCE
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United States
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Technology, Information and Internet
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700 & Above Employee
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Sales Development Manager
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Jun 2022 - Nov 2022
- Manage 10-12 sales team members (per client account) including callers, messaging specialists, researchers, and team leads with the goal of adhering to campaign parameters- Develop initial campaign strategy for 30-40 client accounts and adjust strategy as needed based on data and trends- Lead client strategy meetings on a bi-weekly and quarterly basis- Key accounts managed:* Amazon Handmade* Nasdaq* Sales Benchmark Index
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Account Manager Team Lead
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Oct 2021 - Jun 2022
- Oversaw 8-10 Account Managers and guide them through the path of achieving customer satisfaction- Managed 30-40 client accounts with a goal of maximum customer retention through the initial client experience to extended campaigns- Strategically find opportunities to expand the client’s subscription in an effort to grow the optimal partnership for the benefit of both parties- Developed levers to be used by Account Managers to promote customer retention through a sophisticated onboarding process- Key accounts managed:* Amazon - Key for Business* Cision* Okta Show less
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Account Manager
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Feb 2021 - Oct 2021
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XAPPmedia
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Account Supervisor
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Nov 2018 - Feb 2021
- Client liaison for: * PepsiCo / LEGO / Quaker Oats / U.S. Bank / Federal Aviation Administration - Pitched prospective clients on how the voice channel (Amazon Alexa, Google Assistant, etc.) and conversational AI can elevate their brand within an emerging consumer-centric space for marketing and utility purposes - Collaborated with brands and agencies to determine the optimal user experience for their voice initiative - Designed mock graphics and visuals as part of the concepting phase to assist with client decision-making - Produced high-quality video and audio demos to illustrate the capabilities of voice as both a standalone medium as well as a valuable asset within a larger marketing strategy - Built voice experiences on Amazon Alexa and Google Assistant platforms to align with client goals - Managed campaigns that integrate conversational AI across entertainment and practical functions - Generated analytical reports and optimization recommendations to ensure campaigns are meeting or exceeding benchmarks determined upon project commencement Show less
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Doner
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United States
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Advertising Services
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300 - 400 Employee
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Account Executive
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Aug 2017 - Nov 2018
- Client liaison for: * The UPS Store / California Pizza Kitchen / LA Clippers / Neato Robotics - Managed creative work for all The UPS Store franchises within the Co-op system - Led several digital campaigns, working amongst digital banners / Gmail ads / social posts / landing pages for: * The UPS Store, California Pizza Kitchen, and the LA Clippers - Worked within a larger creative team to develop new campaigns for The UPS Store and Neato Robotics * The UPS Store – “Beyond Shipping” * Neato Robotics – “Neato Knows” - Created and developed strategic media plans for three franchises in The UPS Store network * Fresno, CA / Santa Barbara, CA / Columbia, MO - Digested sales numbers and tailored campaign elements to produce desired results - Managed billing for California Pizza Kitchen, Neato Robotics, and The UPS Store Show less
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Zimmerman Advertising
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United States
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Advertising Services
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400 - 500 Employee
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Account Executive
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Aug 2015 - Jun 2016
- Client liaison for: * Kane’s Furniture / Nissan / Lennar Homes - Led the development of several campaigns from strategy and planning through implementation - Oversaw the production of broadcast and radio spots, eBlasts, print, and social posts - Provided the client with evaluation for each campaign as well as new insights to improve ROI - Primary contact between each client and a team of copywriters, art directors, designers, etc. - Managed client billing, including the production of estimates/invoices/retainers Show less
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Pitch
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Greater Los Angeles Area
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Associate Account Executive
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Feb 2014 - Jan 2015
- Client liaison for: * Burger King / Meineke Car Care Center / San Manuel Indian Bingo and Casino - Developed creative briefs and other directional pieces - Managed all creative Local Store Marketing work for Meineke franchises - Assisted with the development of a new campaign for San Manuel - Worked on the following mediums from conception through execution * OOH / Print / Broadcast / Digital / Social Media - Responsible for overseeing the cost of each campaign within the client-approved budget Show less
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The Influential Network
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Greater Los Angeles Area
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Account Manager
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Jun 2013 - Feb 2014
- Managed content and promotions for Instagram accounts of multiple affiliates and clients - Produced consistent material for several Twitter and Instagram accounts owned by the agency - Managed content and promotions for Instagram accounts of multiple affiliates and clients - Produced consistent material for several Twitter and Instagram accounts owned by the agency
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Red Hills Releasing, LLC.
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Tallahassee, Florida Area
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Social Media Intern
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Jan 2013 - May 2013
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Sports Writer
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Aug 2012 - Dec 2012
Sports writer for The Odyssey, a national newspaper catering to Greek Life on college campuses. Sports writer for The Odyssey, a national newspaper catering to Greek Life on college campuses.
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WVFS Tallahassee - 89.7FM
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Sports Reporter
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Jan 2010 - May 2010
Produced weekly sports broadcasts and reported scores and news on the air. Produced weekly sports broadcasts and reported scores and news on the air.
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Education
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Florida State University
Bachelor of Arts (B.A.), Editing, Writing, & Media