Nick Obukhov
VP, Marketing Strategy at Digital Edge Marketing Agency- Claim this Profile
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Bio
Alessandra Coche
There is so much I can say about having Nick as my leader, but I’ll try to keep it short. From the time I started at Venus, Nick took me under his wing and supported me as we worked through campaign strategies, testing new opportunities, efficiencies during global retail impacts, and launching an entire Affiliate program. If I ever had questions or curiosity about any aspect of the business, Nick would take the time to teach me. He is a true leader who cares about his team and honestly wants each individual to thrive! When I expressed my interest in broadening my digital marketing skills, he fought for me with confidence that I can take on new responsibilities. If you report to Nick or work with him in any capacity, you are lucky to have such a knowledgeable and dependable person who is always in your corner.
Dave Woodd
During his time in our Marketing team, Nick demonstrated expertise in managing across many digital channels, from Search to Affiliate. He'll find his way to the right insights from any analytics platform, and will explore any e-com integration or partnership idea to make things work. Through his expertise, nose for finding opportunities and his responsibility for the budgets he managed Nick developed his role to take responsibility for all our performance channels. Beside his domain knowledge across many platforms and channels, Nick reliably understands how his channels can support business goals and he's quick to find ways to align objectives through any changing business environment. In any team that Nick joins, he will be a supportive and pro-active team member, a confident and encouraging team leader, and an expert who keeps learning from all available sources. I've been lucky that Nick joined our team and to have learned so much from him.
Alessandra Coche
There is so much I can say about having Nick as my leader, but I’ll try to keep it short. From the time I started at Venus, Nick took me under his wing and supported me as we worked through campaign strategies, testing new opportunities, efficiencies during global retail impacts, and launching an entire Affiliate program. If I ever had questions or curiosity about any aspect of the business, Nick would take the time to teach me. He is a true leader who cares about his team and honestly wants each individual to thrive! When I expressed my interest in broadening my digital marketing skills, he fought for me with confidence that I can take on new responsibilities. If you report to Nick or work with him in any capacity, you are lucky to have such a knowledgeable and dependable person who is always in your corner.
Dave Woodd
During his time in our Marketing team, Nick demonstrated expertise in managing across many digital channels, from Search to Affiliate. He'll find his way to the right insights from any analytics platform, and will explore any e-com integration or partnership idea to make things work. Through his expertise, nose for finding opportunities and his responsibility for the budgets he managed Nick developed his role to take responsibility for all our performance channels. Beside his domain knowledge across many platforms and channels, Nick reliably understands how his channels can support business goals and he's quick to find ways to align objectives through any changing business environment. In any team that Nick joins, he will be a supportive and pro-active team member, a confident and encouraging team leader, and an expert who keeps learning from all available sources. I've been lucky that Nick joined our team and to have learned so much from him.
Alessandra Coche
There is so much I can say about having Nick as my leader, but I’ll try to keep it short. From the time I started at Venus, Nick took me under his wing and supported me as we worked through campaign strategies, testing new opportunities, efficiencies during global retail impacts, and launching an entire Affiliate program. If I ever had questions or curiosity about any aspect of the business, Nick would take the time to teach me. He is a true leader who cares about his team and honestly wants each individual to thrive! When I expressed my interest in broadening my digital marketing skills, he fought for me with confidence that I can take on new responsibilities. If you report to Nick or work with him in any capacity, you are lucky to have such a knowledgeable and dependable person who is always in your corner.
Dave Woodd
During his time in our Marketing team, Nick demonstrated expertise in managing across many digital channels, from Search to Affiliate. He'll find his way to the right insights from any analytics platform, and will explore any e-com integration or partnership idea to make things work. Through his expertise, nose for finding opportunities and his responsibility for the budgets he managed Nick developed his role to take responsibility for all our performance channels. Beside his domain knowledge across many platforms and channels, Nick reliably understands how his channels can support business goals and he's quick to find ways to align objectives through any changing business environment. In any team that Nick joins, he will be a supportive and pro-active team member, a confident and encouraging team leader, and an expert who keeps learning from all available sources. I've been lucky that Nick joined our team and to have learned so much from him.
Alessandra Coche
There is so much I can say about having Nick as my leader, but I’ll try to keep it short. From the time I started at Venus, Nick took me under his wing and supported me as we worked through campaign strategies, testing new opportunities, efficiencies during global retail impacts, and launching an entire Affiliate program. If I ever had questions or curiosity about any aspect of the business, Nick would take the time to teach me. He is a true leader who cares about his team and honestly wants each individual to thrive! When I expressed my interest in broadening my digital marketing skills, he fought for me with confidence that I can take on new responsibilities. If you report to Nick or work with him in any capacity, you are lucky to have such a knowledgeable and dependable person who is always in your corner.
Dave Woodd
During his time in our Marketing team, Nick demonstrated expertise in managing across many digital channels, from Search to Affiliate. He'll find his way to the right insights from any analytics platform, and will explore any e-com integration or partnership idea to make things work. Through his expertise, nose for finding opportunities and his responsibility for the budgets he managed Nick developed his role to take responsibility for all our performance channels. Beside his domain knowledge across many platforms and channels, Nick reliably understands how his channels can support business goals and he's quick to find ways to align objectives through any changing business environment. In any team that Nick joins, he will be a supportive and pro-active team member, a confident and encouraging team leader, and an expert who keeps learning from all available sources. I've been lucky that Nick joined our team and to have learned so much from him.
Experience
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Digital Edge Marketing Agency
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United States
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Advertising Services
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VP, Marketing Strategy
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Feb 2023 - Present
Expanded agency's media capabilities with new channels and trained the team. Managed multi-year marketing campaigns for 20+ clients. Additionally, Migrated all client accounts to GA4 and improved tracking and reporting integrations. Expanded agency's media capabilities with new channels and trained the team. Managed multi-year marketing campaigns for 20+ clients. Additionally, Migrated all client accounts to GA4 and improved tracking and reporting integrations.
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VENUS Fashion Inc.
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United States
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1 - 100 Employee
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Performance Marketing Director
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Apr 2022 - Feb 2023
Led a retail e-commerce marketing team, driving sales growth through innovative strategies and tactics. Pioneered digital transformation, integrating advanced tracking and analytics. Managed integration of data platforms and customer data for enhanced customer profiles. Navigated privacy regulations and developed first-party data strategies.
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Senior Digital Marketing Manager
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Jan 2020 - Apr 2022
Increased paid social monthly revenues by 500% within three years and successfully launched an affiliate program that generated significant annual revenue. Led the launch of the first connected TV pilot, overseeing incrementality testing and optimizations.
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Digital Marketing Manager
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Jul 2018 - Jan 2020
Managed ROI-driven digital campaigns across various platforms, including Google Ads, Microsoft (Bing), Yahoo, Meta (Facebook/Instagram), Taboola, Criteo, and others. As a product owner within the Scrum development team, led technical SEO projects. Developed customer segmentation strategies.
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Medix Select
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Senior E-Commerce Campaign Manager
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Aug 2017 - Jun 2018
• Planned, built out and scaled PPC campaigns for sales of new financial and health products • Performed lead acquisition through paid search, display, native, and email channels • Managed affiliate relationships and tracked partner performance metrics and fraudulent activity • Worked with outside agencies to manage technical and content SEO efforts • Managed technical and analytics integrations (Google Suite & Adobe Analytics) • Planned, built out and scaled PPC campaigns for sales of new financial and health products • Performed lead acquisition through paid search, display, native, and email channels • Managed affiliate relationships and tracked partner performance metrics and fraudulent activity • Worked with outside agencies to manage technical and content SEO efforts • Managed technical and analytics integrations (Google Suite & Adobe Analytics)
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Dunhill Travel Deals
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United States
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Advertising Services
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1 - 100 Employee
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Supervisor, Web Content and Analytics
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Nov 2016 - Aug 2017
• Managed traffic acquisition campaigns on a travel-centric affiliate network with 40+ partners• Planned digital media buys for clients according to the allocated budgets and promotion dates• Supervised all operations and content of the website, including various social media platforms• Worked with the sales team on projections and campaign optimization• Lead on SEO projects, in-house efforts and with third-party consulting • Managed reporting and analytics of email, organic, paid and website traffic• Responsible for monthly and quarterly budgeting, client billing and partner expenses reporting• Managed search and display campaigns• Supervised a team responsible for content creation, blogging and social media• Department annual staff performance appraisals, hiring and personnel management Show less
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Digital Marketing Analyst
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Oct 2015 - Nov 2016
• Conducted keyword research - paid and organic, including competitive landscape keyword analysis• Google Ads/Bing & Yahoo PPC reporting, testing and performance tracking across campaigns • Calculated and tracked email list break-even projections, lifetime values and churn rates• Lead role in on-site optimization, link building and SEO content creation• Leveraged traffic behavior analysis and heat maps for conversion optimization • Monitored inbound partner traffic for quality metrics and ROI• Utilized Google Analytics and Search Console for reporting and website troubleshooting Show less
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Marketing Coordinator
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Aug 2013 - Oct 2015
• Planned, researched and tracked campaigns for top companies in the travel industry• Created and managed all website content, including research and write-ups of deals • Worked on the full redesign of the website to adhere to best SEO practices• Set up and tracked content marketing campaigns with Taboola, Outbrain, Content.ad and others• Developed a weekly travel deals e-newsletter for 12+ million subscribers • Worked with clients on optimizing landing pages and ad copy to improve engagement and ROI Show less
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Education
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University of Florida
Bachelor’s Degree
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