Experience

Acorn Strategy

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Marketing Strategist

  • Mar 2021 - Present



RX Middle East

• United Arab Emirates
• Events Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Nov 2016 - Nov 2020

  Leading the marketing across the Dubai portfolio of events, my role is to develop strategic marketing plans to target visitors to attend the upcoming events through a variety of marketing communications. Leading the marketing across the Dubai portfolio of events, my role is to develop strategic marketing plans to target visitors to attend the upcoming events through a variety of marketing communications.



Professional Beauty GCC

• United Arab Emirates
• Book and Periodical Publishing
• 1 - 100 Employee

• Head Of Marketing

  • Sep 2014 - Oct 2016

  I led the launch of the Middle Eastern edition of the Professional Beauty portfolio, which included heading the marketing for: Professional Beauty GCC magazine, Professional Beauty GCC exhibition and Professional Spa & Wellness Convention. With a core team of four, my role was to kick start the company in the right direction. As the PB brand was unknown in this emerging market, my main objective was to build up the reputation of the brand and secure client relationships quickly to promote awareness of the magazine (the first magazine of its kind) in the Middle East, as well as attracting visitors to the event. Show less



Travelling Asia

• Travel Arrangements

• Volunteering and exploring Asia

  • Jan 2014 - Jun 2014

  I took the opportunity to embark on a once in a lifetime adventure volunteering and travelling across Asia, which included a 4-week yoga-teacher training course in the Himalayas, India. It was an incredible experience and one that enriched my life in many ways. I took the opportunity to embark on a once in a lifetime adventure volunteering and travelling across Asia, which included a 4-week yoga-teacher training course in the Himalayas, India. It was an incredible experience and one that enriched my life in many ways.



Chandra Yoga international

• Iceland
• Education Administration Programs

• Yoga Teacher Training - 200 hrs

  • Apr 2014 - Apr 2014

  Trained by Dr. Sushil Yogi is E-RYT 200 & 500 by Yoga Alliance, USA. Trained by Dr. Sushil Yogi is E-RYT 200 & 500 by Yoga Alliance, USA.



Trades Exhibitions

• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager at Professional Beauty & Professional Spa & Wellness

  • Nov 2012 - Dec 2013

  Professional Beauty is the UK’s largest beauty and spa event series. Its portfolio includes Professional Beauty London, North & Ireland as well as shows in South Africa and India. Heading a marketing team of 5, my role was to develop strategic marketing campaigns aimed at raising the profile of multiple brands while providing analysis of campaign outcomes to monitor ROI.• Transformed the Professional Beauty portfolio into the largest industry event in the UK by managing multiple brands including the development of international territories• Successfully managed and executed the marketing operation for three Professional Beauty exhibitions in London, Manchester, and Dublin with 30k, 25k, 8k visitors respectively as well as the Professional Spa & Wellness Convention (400 delegates) and Aesthetic Medicine Conference (200 delegates) and Awards event (700 attendees)• Successfully managed and executed the marketing operation for the company’s leading publications: Professional Beauty magazine (17k circ) and Professional Spa & Wellness magazine (14k circ) as well as their two websites with over 100k traffic per month• Constructed, planned and executed a marketing mix consisting of direct mail, PR, email, social, print and SMS• Created new segmentation and dynamic content campaign linked with offline channels to increase engagement and visitor attendance conversion• Managed and planned up to £500k budget per show• Launched new digital spa magazine and created strategic marketing campaign for the venture• Managed a team of five, responsible for allocating their time, setting KPI’s and reviewing performance• Headed re-branding project for which ranged from the PB brand logo to the strap-line as well as creating a general refreshed look • Ensured all collateral/ websites in the UK and overseas adhered to new brand guidelines which surpassed the objective of raising the quality of visitors (+9.4% MD/Owner/Director level) Show less

• Assistant Marketing Manager at Professional Beauty

  • Nov 2010 - Nov 2012

  I joined Trades Exhibitions when the owner Mark Moloney repurchased the Professional Beauty portfolio from Emap. At this pivotal time, I played a key role in designing and implementing a strategic marketing plan to ensure the first event run by Trades Exhibitions since the repurchase (taking place in February 2011) would substantially increase visitor attendance from the last event run by Emap (which had suffered from dwindling visitor/ exhibitor numbers). We successfully attracted the key brandsin the industry to exhibit and deployed a fruitful marketing campaign drawing 35,000 visitors. This was a 48% increase from the previous Emap-run show.• Worked alongside the Marketing Manager, reporting to the Managing Director, to achieve a 48% London exhibition attendee increase (18k to 35k), as well as a 28% Manchester exhibition attendee increase (17k to 22k) after the Professional Beautyportfolio was purchased from Emap• Individually responsible for the Dublin exhibition, in which I implemented a strategic marketing plan, which included: direct mail, SMS, email and print. Achieving a 45% attendee increase on the previous year• Innovative copy-writing for all marketing activities• Produced and marketed the Professional Spa & Wellness Conference agenda for the 2012 event, increasing delegate attendance by 100% from the previous year (400 delegates)• Successfully launched Professional Beauty India in August 2012, spending two-weeks with the team in Mumbai, building a winning strategic marketing plan• Launched the Professional Beauty social media sites and created social media strategy (Twitter, Facebook, LinkedIn) Show less



Volume Group Ltd

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Account Executive

  • Mar 2010 - Nov 2010

  • Account management for the client Oracle (EMEA) • Aligned with Oracle’s systems, I was responsible for processing leads, exporting targeted data lists and executing multiple demand generation campaigns • Managed digital campaigns and portals • Liaised and built relationships with external suppliers and clients as well as other departments within the organisation • Managed the production of marketing materials including leaflets, posters, flyers and other demand generation material by liaising with internal designers and copywriters as well as external suppliers Show less



CAS Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• PR Account Executive

  • Sep 2008 - Mar 2010

  Generated positive media coverage and heightened market presence via writing press releases, case studies, features for articles, newsletters and email bulletins as applicable for a variety of clients within the Beauty, Healthcare, Home Interest and Lifestyle sectors. • Liaised with clients and journalists • Distributed press releases to target audiences/ maintained social media interaction • Managed press office and PR campaigns for two UK national events Generated positive media coverage and heightened market presence via writing press releases, case studies, features for articles, newsletters and email bulletins as applicable for a variety of clients within the Beauty, Healthcare, Home Interest and Lifestyle sectors. • Liaised with clients and journalists • Distributed press releases to target audiences/ maintained social media interaction • Managed press office and PR campaigns for two UK national events