Nicki Milner
Group Ecommerce Director at Cloud Nine Hair- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
0
/5.0 / Based on 0 ratingsFilter reviews by:
Experience
-
Cloud Nine Hair
-
Wellness and Fitness Services
-
Group Ecommerce Director
-
Oct 2009 - Present
-
-
Digital Director
-
Mar 2010 - Present
New Media Director for luxury hair-care brand. In this role I have full P&L and management responsibility for the group B2C & B2B online business; determining strategy, site development, online marketing, sales planning and recruitment. Key tasks and responsibilities:• Developing, defining and delivering the group international digital strategy that includes; PPC, SEO, affiliate management, email marketing, e-crm planning, display advertising, social strategy, and 3rd party cross channel initiatives• Strategically developing new e-commerce opportunities while decreasing CPA• Acquisition and retention planning • Optimisation to maximise conversion• Encourage growth into new geographical regions and on a global scale• Increase customer retention through best practise email and e-crm techniques• Managing relationships with media, creative and web design agencies• Developing, implementing and managing all types of online content and ecommerce applications• Quarterly and annual e-commerce planning processes; KPI’s of marketing, channel and e-commerce campaign objectives• Managing relationships with price comparison websites • Managing 3rd party accounts and cross channel initiatives with accounts including Amazon • Manage the day-to-day relationships with key B2B accounts • Managing the Cloud Nine affiliate programme• Evolve site design, content and functionality• Developing and implementing the e-commerce brand strategy• Reviewing analytical data to improve onsite usability, increasing conversion and enhance the purchase journey• Budget planning to ensure a maximum ROI• Keeping up to date of the latest e-commerce techniques to maintain a competitive edge Show less
-
-
-
Natural Instinct
-
United Kingdom
-
Food and Beverage Manufacturing
-
1 - 100 Employee
-
Digital Consultant
-
Mar 2014 - Oct 2017
-
-
-
MDV Distribution
-
France
-
Retail
-
1 - 100 Employee
-
Director
-
Nov 2011 - Dec 2014
-
-
-
Channel 4
-
United Kingdom
-
Broadcast Media Production and Distribution
-
700 & Above Employee
-
Digital Consultant
-
Jan 2014 - Aug 2014
-
-
-
Illamasqua
-
United Kingdom
-
Cosmetics
-
1 - 100 Employee
-
Digital Consultant
-
Oct 2009 - Sep 2011
-
-
-
ghd
-
United Kingdom
-
Retail
-
500 - 600 Employee
-
Head of Ecommerce
-
Jul 2001 - Jan 2010
During this 11 year period I transformed a brand with no online presence to a UK £40m turnover channel by developing and delivering a robust e-commerce strategy and re-structure the e-commerce team to improve efficiencies and deliver a more effective way of working. During my time here I also delivered four group websites that were rolled out with ecommerce functionality into 12 countries. • Managing an e-commerce team of fourteen + up 40 warehouse staff or fulfillment • Defining online strategy to aid further growth • Re-design four international websites to achieve: an improved website structure, improve architecture, navigation and SEO of the website • Improve usability • Overseeing affiliate program • Developing the SEO strategy • Implementing the PPC strategy to aid CTR and conversion • Planning and executing a social media plan • Devising and defining the affiliate marketing plan • Delivered an e-crm online solutions • Marketing & promotional calendar • Ensure website creative, stock levels and product merchandising is reviewed weekly Show less
-
-