Nick Habisch
Marketing Automation Specialist at Wings Financial Credit Union- Claim this Profile
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Sign Languages -
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Spanish -
Topline Score
Bio
Credentials
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Managing Big Data with MySQL
CourseraJul, 2022- Oct, 2024 -
Business Metrics for Data-Driven Companies
CourseraJun, 2022- Oct, 2024 -
Tableau Fundamentals
TableauJul, 2021- Oct, 2024 -
Desktop 1: Fundamentals
Tableau SoftwareMay, 2020- Oct, 2024 -
Web Design: Strategy and Information Architecture
CourseraAug, 2019- Oct, 2024 -
UX Design Fundamentals
CourseraJul, 2019- Oct, 2024 -
Visual Elements of User Interface Design
CourseraJun, 2019- Oct, 2024 -
Adobe Certified Professional - Marketo Engage Business Practitioner
AdobeMar, 2022- Oct, 2024
Experience
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Wings Financial Credit Union
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United States
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Banking
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100 - 200 Employee
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Marketing Automation Specialist
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Jun 2022 - Present
As a Marketing Automation Specialist my day-to-day operations include maintaining our Marketo database, working with our teams to build new automated email campaigns, working with the Data team to ensure accurate and useful data is pulled into Marketo through the API, as well as providing email lists and other data sets through Tableau.
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Digital Marketing Specialist
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Apr 2018 - Jun 2022
As a Digital Marketing Specialist my day to day responsibilities include:- Creating and maintaining dashboards and worksheets in Tableau for Marketing Team email needs. This includes dashboards for marketing resources, the financial education team, and Wings Financial Advisors marketing needs. I also will develop dashboards for other departments upon request.- Full implementation of email marketing in the Adobe Marketo platform from email template design to generation of lists through creating and maintaining Marketing Team Tableau dashboards, as well as scheduling and sending emails to members and potential members. This also includes setting up and maintaining smart campaigns and dynamic content when needed.- All aspects of content management for Wingsfinancial.com through the Kentico content management system - including page creation and design, form management and creation, site content maintenance, as well as integration with Yext for events and location-based data.- Working with departments across the organization in keeping SharePoint content up-to-date and relevant. This also includes making updates and maintaining working status of current InfoPath forms and PDF documents or forms.- Utilizing third-party tools such as Yext and LocatorSearch to keep branch and ATM information up-to-date and current on Wingsfinancial.com Show less
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Digital Marketing Coordinator
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Jan 2015 - Apr 2018
As a Digital Marketing Coordinator my day to day responsibilities include updating and maintaining Wings' internal SharePoint site, updating and improving the front-facing website, designing and sending emails to members, and answering member question on our website SilverCloud member-service platform. Some of my notable projects are:Designing the conversion of website homepage banners to responsive scaling and reducing footprint of member-login area for a better user experience.Using third-party tools to reduce number of accessibility issues on the website by over 75% as well as maintaining quality assurance by eliminating broken links, reducing page load times, and ensuring readability.Updating and managing a data sheet of weekly website page visits and email statistics. Highlighting week-to-week performance and comparisons to previous weeks, along with demographic data and other data when requested.Designed templates and coded pages for our member-facing website during a front-end redesign. This included coming up with template concepts, implementing those concepts in our CMS using HTML, CSS, and Javascript, and testing for any bugs or errors. Coordinated, designed and implemented the member facing site for our new Consumer Loan and Mortgage Loan systems. This entailed working with other departments within Wings and the third-party vendors to create pages and content that would enhance the members experience when applying for a loan through Wings.Led the implementation, content creation, administrative duties, and training for SilverCloud Compass and Breeze. These are member-facing (Breeze) and internal (Compass) question and answer systems designed to streamline customer service by pulling from a customized database of questions and answers, while also enabling for direct responses to a member/employees inquiry if necessary. Show less
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Gander Mountain
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United States
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Retail Apparel and Fashion
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Web Content Specialist
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Nov 2013 - Dec 2014
As a Web Content Specialist for the Apparel, Footwear, and Home and Gifts teams, I was tasked with a variety of duties and responsibilities. I utilized my abilities and knowledge of Editing, Writing, Search Engine Optimization, Content Management Systems, and Microsoft Office applications to do an assortment of functions such as: Wrote high-quality, SEO-friendly copy for Apparel, Footwear, and Home and Gifts products ranging from Columbia Outerwear jackets to Under Armour football cleats. Teamed with outside vendors and partners to obtain high-resolution product images to ensure that every product is up-to-date and that the images received were correct and accurate. Managed the Apparel/Footwear side of the Gander Mountain YouTube channel by uploading videos, assigning accurate tags and description, and linking videos to product on the Gander Mountain website. Wrote Search Engine Optimized copy for store brand pages, such as 5.11 Tactical and Costa Del Mar, to ensure enhanced returns and improve page rankings. Took lead of image management for the 2014 Color Swatching Project by running reports of missing images, requesting and finding images, and ensured that all missing images were updated and added to the website, as well as running a weekly report of current Color Swatching status and distributing the report to the Apparel team. Show less
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ATK
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France
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Plastics Manufacturing
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1 - 100 Employee
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Communications Intern
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May 2013 - Oct 2013
Worked as a Communications Intern for Alliant TechSystems where I was given a number of duties and projects including: Administrator for ATK.com, built on the WordPress CMS. Developed and enhanced Search Engine Optomization for all pages and content, resulting in a jump in percentage of Organic Traffic from 48% in May to 55% by end of August. Designed and coded the Investor Information page, as well as assisting in implementation of updating dynamic Locations map, as well as formatting, editing, and posting content from Pages to Contacts and more. Utilized Google Analytics, Facebook Insights, and Twitter Analytics to gauge external and internal traffic, as well as social media traffic and impact. Pulled all data, and sorted into spreadsheets and charts to show improvements and needs. Coordinated information updates between internal website, external website, and social media channels. Monitored all social media channels, created content, and posted content to Twitter, Facebook, and Youtube using HootSuite social media management tool. Edited, revised, and formatted an existing 26 page WordPress Manual into 100+ page extensive in-depth guide on how to utilize WordPress for ATK.com. Created and designed 50+ page manual on how to use Google Analytics, Facebook Insights, Twitter Analytics, and the ATK internal site to monitor traffic and status of digital communications. Coordinated printing and scheduling for Benefits Communications including managing Excel spreadsheets for multiple mailings. Worked with team members to determine numbers, dates, and styles, then worked with an external printing company to ensure documents were printed and posted on time. Coordinated document arrival and departure using secure file sharing system, as well as proofreading final drafting of documentation before printing. Show less
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Contributing Writer
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Feb 2013 - Sep 2013
Wrote weekly music reviews, reviewed live concerts, and formatted and edited reviews to optimize SEO potential and online publishing standards. Wrote weekly music reviews, reviewed live concerts, and formatted and edited reviews to optimize SEO potential and online publishing standards.
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Sports Authority
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United States
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Retail
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700 & Above Employee
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Customer Service Authority
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Jun 2012 - Sep 2013
Worked as a Customer Service Authority at Sports Authority. Some of the required duties included handling money, answering phone calls, taking care of purchases, exchanges, and returns, as well as providing customer service based on the needs of the customer. Other duties included training new Customer Service Authorities in use of the POS system, Loyalty program responsibilities, and general customer service and store needs. Worked as a Customer Service Authority at Sports Authority. Some of the required duties included handling money, answering phone calls, taking care of purchases, exchanges, and returns, as well as providing customer service based on the needs of the customer. Other duties included training new Customer Service Authorities in use of the POS system, Loyalty program responsibilities, and general customer service and store needs.
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Contributing Writer
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Jan 2010 - Jan 2013
Wrote music reviews, live concert recaps, and local music news. Formatted postings using WordPress CMS, including HTML coding to add 10-star review graphics, as well as adding tags/categories to increase external search engine exposure to content. Wrote music reviews, live concert recaps, and local music news. Formatted postings using WordPress CMS, including HTML coding to add 10-star review graphics, as well as adding tags/categories to increase external search engine exposure to content.
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Bethel University
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United States
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Higher Education
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700 & Above Employee
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Student Recreation Center Worker
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Jan 2009 - Sep 2012
Worked in The Student Recreation Center. Monitored the student recreation center, checking students in and answering the phones. Maintained the facilities during hours of operation. Worked in The Student Recreation Center. Monitored the student recreation center, checking students in and answering the phones. Maintained the facilities during hours of operation.
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Courage Center
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United States
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Civic and Social Organizations
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Writing Intern
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Jan 2012 - May 2012
Worked as a writing intern at Courage Center, a health and rehabilitation center that works with people who have disabilities. Performed a variety of writing and media functions as assigned including concert reviews for a fundraising event, press releases, recruitment for their summer camps, and other public relations related activities. Implemented email campaign for volunteers by researching potential businesses, newspapers, and locations that would display our flyer at no cost. Took charge of creating and distributing emails to potential clients. Show less
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Opin Systems
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United Kingdom
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Business Consulting and Services
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Marketplace Apprentice
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Jun 2011 - Aug 2011
Was a part of the Opin Systems Marketplace Apprenticeship Program (MAP). Took part in seminars, lectures, and discussions, as well as activities related to learning about how to succeed and survive in the world of business. Was a part of the Opin Systems Marketplace Apprenticeship Program (MAP). Took part in seminars, lectures, and discussions, as well as activities related to learning about how to succeed and survive in the world of business.
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HM Magazine
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Australia
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Book and Periodical Publishing
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1 - 100 Employee
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Online Writing Intern
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Oct 2010 - Jan 2011
Assisted management with article selection, performed interviews, and wrote articles for publication. Two articles were featured in the December/January 2010 issue. Assisted management with article selection, performed interviews, and wrote articles for publication. Two articles were featured in the December/January 2010 issue.
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Education
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2018 - 2018
Udacity
Front-End Web Design Nanodegree, Web Page, Digital/Multimedia and Information Resources Design -
2009 - 2012
Bethel University
English Literature and Writing, English Writing, English Literature, Creative Writing, Journalism
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