Experience

Office of the Secretary of the Commonwealth of Massachusetts

• United States
• Government Administration
• 1 - 100 Employee

• Senior Content Designer

  • Mar 2023 - Present

  Boston, Massachusetts, United States Translate user stories and propose design approaches or services to meet user needs, and engage in meaningful interactions and relationships with users. Develop content to meet user needs and rewrite complex language and processes to be easy to understand, as well as meet accessibility guidelines for comprehension. Development and implement a standard of editorial styles and rules that will ensure a consistent content voice and tone throughout website and digital messaging. Take an… Show more Translate user stories and propose design approaches or services to meet user needs, and engage in meaningful interactions and relationships with users. Develop content to meet user needs and rewrite complex language and processes to be easy to understand, as well as meet accessibility guidelines for comprehension. Development and implement a standard of editorial styles and rules that will ensure a consistent content voice and tone throughout website and digital messaging. Take an overall perspective on business issues, events, activities, and discuss the wider implications and long-term impact. Determine patterns, standards, policies, road maps, and vision statements. Show less



Corporate Visions

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Content Consultant

  • Jan 2022 - Feb 2023

  United States Certified content consultant and facilitation partner for client workshops Write engaging, conversational sales and marketing messaging Capture and filter input (during and after workshop) to find the best, most on-point and memorable story Create deliverables that compel customers to act, resonate with salespeople, and change the trajectory for markets and companies Work with clients through the editing and design process until deliverables are final Be an effective in-room… Show more Certified content consultant and facilitation partner for client workshops Write engaging, conversational sales and marketing messaging Capture and filter input (during and after workshop) to find the best, most on-point and memorable story Create deliverables that compel customers to act, resonate with salespeople, and change the trajectory for markets and companies Work with clients through the editing and design process until deliverables are final Be an effective in-room facilitation partner Collaborate constructively with facilitators throughout the two-day workshop, provide input and work together to identify and develop the story Show less



Calabrio, Inc.

• United States
• Software Development
• 400 - 500 Employee

• Manager, Content and Social Media

  • Jan 2020 - Jan 2022

  Greater Minneapolis-St. Paul Area Responsible for the overall execution of a content and social program that fueled Calabrio’s thought leadership and demand generation efforts. Built strategy for, then developed, maintained, published and tracked content to attract prospective customers and keep them moving through the sales funnel. Defined vision, priorities, roadmap and execution of content projects against specific Calabrio focus areas and KPIs. Provided editorial oversight of blogs, case studies, eBooks, white… Show more Responsible for the overall execution of a content and social program that fueled Calabrio’s thought leadership and demand generation efforts. Built strategy for, then developed, maintained, published and tracked content to attract prospective customers and keep them moving through the sales funnel. Defined vision, priorities, roadmap and execution of content projects against specific Calabrio focus areas and KPIs. Provided editorial oversight of blogs, case studies, eBooks, white papers, infographics, presentations and product literature for use across channels and personas. Managed social strategy and develop editorial calendars for brand campaigns across all social media platforms and owned channels. Show less



U.S. Bank

• United States
• Banking
• 700 & Above Employee

• B2B Content Writer/Strategist

  • Jan 2017 - Jan 2020

  Greater Minneapolis-St. Paul Area Developed content marketing for U.S. Bank's middle market and large corporate customer segments. Responsibilities included driving lead generation and positioning U.S. Bank as a thought leader in the B2B space. Ensured that content was aligned with the brand's content strategy for the segment, as well as with corporate brand and messaging guidelines.



TopRank Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Feb 2015 - Dec 2016

  Plymouth, Minnesota I served as an agency voice for our clients and customers, leading client meetings and communicating all deliverables and statuses. I utilized my growing online marketing knowledge and research to determine marketing goals, and developed strategies to achieve objectives. I learned to speak client, customer, and online marketing geek simultaneously.

• Content Marketing Manager

  • Oct 2014 - Mar 2015

  Spring Park, Minnesota Manage social media marketing campaigns for major B2B clients, including Dell. Through these campaigns, I identify growth opportunities and encourage team members to expand visual elements with messaging. Content developed from these campaigns is published on client social networks with audiences ranging from 5,000 to 190,000 followers. Develop content marketing calendars for web and social-based campaigns, integrating SEO, keywords, key influencers, trends, and client initiatives into… Show more Manage social media marketing campaigns for major B2B clients, including Dell. Through these campaigns, I identify growth opportunities and encourage team members to expand visual elements with messaging. Content developed from these campaigns is published on client social networks with audiences ranging from 5,000 to 190,000 followers. Develop content marketing calendars for web and social-based campaigns, integrating SEO, keywords, key influencers, trends, and client initiatives into content concepts. My content has been published on websites for Dell, LinkedIn, and the TopRank Online Marketing blog.

• Content Marketing Lead

  • Jul 2013 - Oct 2014

  Spring Park, Minnesota Monitoring performance of content creation efforts, using data to update/change content plans and drive better results for various clients. Presenting insights to clients, and delivering recommendations regarding future content. Manage the content lifecycle process, including overall strategy, audiences, influencers and social amplification.



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital News Director

  • Jul 2008 - Jul 2013

  St. Louis Park, Minnesota Creating unique news and creative content for station websites, Utilizing social media networks to deliver breaking news alerts for local and national political events, Monitor site metrics with Adobe SiteCatalyst, set and meet goals for unique visitors and social media subscribers, Write daily articles and blog posts summarizing major political events, Assist on air news reporters with fostering web content Designed sports and talk-themed content for spoken word radio station… Show more Creating unique news and creative content for station websites, Utilizing social media networks to deliver breaking news alerts for local and national political events, Monitor site metrics with Adobe SiteCatalyst, set and meet goals for unique visitors and social media subscribers, Write daily articles and blog posts summarizing major political events, Assist on air news reporters with fostering web content Designed sports and talk-themed content for spoken word radio station websites, Enhanced knowledge of Adobe Flash through long-term projects,developed basic ActionScript 2.0-3.0 commands, Developed video projects with on-air talent, edited programs with Adobe Premiere Pro and Apple iMovie 2009, Created micro sites and pages with Adobe Dreamweaver and Photoshop, Assisted station personnel in creating and maintaining content for other sites in the group Show less



Iowa City Press-Citizen

• Advertising Services
• 1 - 100 Employee

• Multi-Media Advertising Specialist

  • Jun 2007 - Jul 2008

  Produce Flash and other multimedia ads for special online initiatives. Train creative staff. Develop and design online advertising including banners, tile ads, pop-up ads, profile pages, etc. for the advertisers.