Nickeala Perera-Hall

UK MD at AGENCY TK
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB

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5.0

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Marcella Turner

Nickeala is a dedicated, hard working and trustworthy account manager -someone I would gladly work with again. She consistently went above and beyond to ensure any creatives/development were delivered to the utmost standard. She worked incredibly well with our team and helped us to launch campaigns on time and within budget. Nickeala is professional, friendly and easy to work with - a fantastic combination. She is also focused and organised and her positive attitude and supportive nature helped us achieve success even when our requirements were ever changing.

Sara Chapman

Nickeala is driven, self-motivated and passionate about digital. Whilst I worked with her she handled large projects involving multiple streams of work with ease. She has a great mind for the technical side of digital and is not afraid to learn from designers and developers in order to develop her knowledge and skills.

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Credentials

  • IDM Diploma, Direct and Digital Marketing
    The Institute of Direct and Digital Marketing
    Sep, 2013
    - Nov, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • UK MD
      • Feb 2021 - Present

    • London Director
      • Aug 2018 - Jan 2021

      Clients: Henkel (Sellotape, UniBond & Bloo), Pernod Ricard, Esteé Lauder, Accoya, Molton Brown, DePuy Synthes, ADEY, AvantiGas and Hammerson.Key projects: - Leading the Absolut Vodka Global Selfie Marketing Campaign 2018- Development and management of Global Travel Retail integrated campaigns for Pernod Ricard & Esteé Lauder- Kenyan Luxury Hotel Strategy and Brand development- Molton Brown Christmas Experiential Campaign 2017

    • Account Director
      • Aug 2015 - Jul 2018

      Clients: Henkel (Sellotape, UniBond & Bloo), Pernod Ricard, Esteé Lauder, Accoya, Molton Brown, DePuy Synthes, Hermes Retreats, Haven Boilers and Hammerson.Key projects: - Leading the Sellotape Marketing Campaign 2017 - Development and management of Global Travel Retail integrated campaigns for Pernod Ricard & Esteé Lauder- Molton Brown Christmas Experiential Campaign 2017

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Account Director
      • Sep 2014 - Jul 2015

      Clients: RBS, Unilever, Ordnance Survey, Charles Stanley Direct, Arup and JLLKey projects – Leading the Ordnance Survey development of new verbal and visual brand identity, Unilever global internal communication campaigns for sustainability and gender diversity, JLL graduate recruitment campaign I started at other as an Account Manager and within my time have progressed into the agency Account Director. I managed all key commercial clients as well as a direct team of 4. Being the only AD in the agency I have developed a great skill of balancing the management and growth of the team as well and the development of client relationships and the growth of the business. The variety of client projects ensures I am constantly challenged and continue to broaden my skill set.

    • Senior Account Manager
      • Sep 2013 - Sep 2014

    • Account Manager
      • Dec 2012 - Sep 2013

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Digital Account Manager
      • Sep 2011 - Dec 2012

      Key projects – AMEX ICSS card selector Facebook page, AMEX Business Travel tactical marketing campaign ‘Ring for Service’, Wilkinson Sword male and female grooming mobile sitePrimarily I worked on American Express across 5 of the largest business units (ICSS, Insurance, Business Travel, Merchant Travel Services and Foreign Exchange) managing up to 20 campaigns at one time including e-mails, online banners, Facebook pages and integrated tactical campaigns. I was the main point of contact for a large number of clients responding to client briefs, queries and updating them daily on project status.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Executive
      • Feb 2011 - Sep 2011

      I worked alongside my Account Director on Philips AVENT. I managed the build and launch of Facebook Philips AVENT page across various markets including Italy and the Middle East. This included design and build of flash and rich media banners and the main iFrame. I was exposed to how Facebook changes its settings and requirements for building pages, and how development needs to be adapted to these changes. I worked alongside my Account Director on Philips AVENT. I managed the build and launch of Facebook Philips AVENT page across various markets including Italy and the Middle East. This included design and build of flash and rich media banners and the main iFrame. I was exposed to how Facebook changes its settings and requirements for building pages, and how development needs to be adapted to these changes.

    • Senior Account Executive
      • Oct 2009 - Feb 2011

      I was given opportunity to take more responsibility on my primary project, Herbalife and take on a larger portfolio of clients in a short space of time. I monitored all aspects of the project to identify any issues. I had to take role of Account Manager for Herbalife once my Senior Account Manager had moved on, so worked with my team to manage their time and aid them with any issues.Responsibilities include:• Managing the creation and build of 152 websites across 32 different markets.• Experience working in different content management systems, including Drupal• Primary contact for client communication on all subject matters with Herbalife, Rex Resorts, Malmaison andCap Maison clients.• Planning and implementing SEO campaigns up to £1mil budgets.• Developing technical knowledge of SEO and analysing SERP reports and progress of rankings.• Analysing weekly SEO statistics in order to provide updates and strategies to improve results

    • Junior Account Executive
      • Oct 2009 - Dec 2009

      I worked as an intern initially to experience the role of client services in an agency. Within 2 months I undertook the role of Junior Account Executive on the Herbalife project. This gave me the opportunity to work closely with a large global brand thus allowing me to further develop the knowledge gained through the internship. Herbalife involved all elements of the industry and gave me the ability to build skills in many areas, such as project management, strategy planning and resource management. I managed my own projects and built up strong relationships and trust with clients to manage their expectations.

Education

  • The Institute of Direct and Digital Marketing
    Dip IDM, Direct and Digital Marketing
    2013 - 2014
  • Loughborough University
    Bachelor's Degree, Information Science
    2006 - 2009
  • Dartford Grammar School
    High School, International Baccalaureate
    1999 - 2006

Community

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