Strategic Advisor

• Jan 2020 - Present

Digital Consultant

• Apr 2020 - Jan 2022

Chief Revenue Officer (CRO) UK

• Mar 2019 - Nov 2019

UK Commercial Strategy Director

• Jul 2018 - Mar 2019

S4M – Shopper Marketing Made Easy – is the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a unified technology for marketers to manage, measure, and optimise incremental visits in real-time to online and physical stores. S4M is committed to transparency and full autonomy for its clients from ad impression through to conversion in the real-world or an e-shop.Founded in 2011 by mobile marketing pioneers, S4M has more than 160 employees and services more than 600 advertisers worldwide. The company has ten offices in the US, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io

Director of Advertising EMEA

• Apr 2017 - Dec 2017

Brought in to lead the FB ads solution across EMEA. Trained and enabled the existing sales & CS teams on FB advertising and the new platform (AdEspresso acquisition). Sales lead across EMEA for all Enterprise opportunities and sales support for SMB prospects. Ran all commercials across EMEA. Brought in to lead the FB ads solution across EMEA. Trained and enabled the existing sales & CS teams on FB advertising and the new platform (AdEspresso acquisition). Sales lead across EMEA for all Enterprise opportunities and sales support for SMB prospects. Ran all commercials across EMEA.

Head of Agency EMEA

• Mar 2014 - Apr 2017

Independently driving in excess of $1m net new yearly sales revenue with Agencies, Direct & SMB across search & social enterprise products. Up-selling social to existing search focused agencies and direct clients to increase revenue and client retention. EMEA Sales Person of the Year 2016. Led the sales strategy to agencies across EMEA. Supporting country leads with contractual and sales support. Identifying what enterprise product mix stands out and wins. Simplifying the sales story to enable the best business GTM outcomes. Re-purposing a Local focused product that was underutilised and drove adoption.

Head of Trading UK & International

• Apr 2011 - Feb 2014

Improved how Aol trades with agencies across UK & International markets, built on and introduced new partners and drove YoY growth to over $55m yearly spend across owned and operated properties (consistent double-digit growth for 3 consecutive years). Held and ran QBR’s internally and externally and supported all international country managers with commercials and sales collateral. Managed 50+ International commercial agreements and focus on growth. Member of the management team.

Agency Strategy Director

• Aug 2010 - Apr 2011

Improved how Aol presented itself to agencies. Focused on response to briefs and all sales outputs to improve perception and conversion rates, rate card descriptions and pricing and introduced new products to the market. Member of the management team.

Digital Trading & Technology Director

• Aug 2008 - Aug 2010

Co-ran the digital department and owned the digital P&L. Managed 15+ Digital planner & buyers. Drove consistent delivery against all buying plans and audited outputs across Vizeum’s client base. Consulted with a number of media owner clients to improve their sales story and audience/inventory value proposition. Pitched & won several new clients independently.

Group Account Director

• Nov 2006 - Aug 2008

Managed a team of 15 online specialists, to deliver best in class digital solutions to meet client’s business objectives and fed into the agency P&L. Evangalised online with key clients to increase spend. Developed business strategies to help improve engagement and performance metrics for both client and agency.

Client Director - Carat Interactive / Diffiniti (now iProspect)

• Aug 2003 - Nov 2006

Directing all digital activity for the Aol brand with a team of 6 across display, search and affiliates. As well as running the teams P&L Directing all digital activity for the Aol brand with a team of 6 across display, search and affiliates. As well as running the teams P&L

Interactive Manager

• Aug 1999 - Aug 2003

Evangelising online externally & internally, new business pitching, online strategy planning & buying, trafficking across all Media Campaign Services client base. Evangelising online externally & internally, new business pitching, online strategy planning & buying, trafficking across all Media Campaign Services client base.

Senior Sales Exec - North East Press (now JP)

• 1990 - 1999

selling advertising solutions across the groups paid & free newspaper titles to local, regional and agency clients. selling advertising solutions across the groups paid & free newspaper titles to local, regional and agency clients.