Experience

Matthew Berry's Fantasy Life

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Creative Director

  • Mar 2023 - Present



Freelance

• Brooklyn

• Visual Designer/Brand Consultant

  • 2011 - Feb 2023

  Produced visually impactful, multi-channel assets (digital and print) and campaigns on time and on budget, including full scale websites and microsites, email templates, presentations, web and social media assets, as well as direct-mail pieces, brochures, event signage, and wearable merchandise. Conceptualized and implemented branding for a diverse array of small business clients unique to their industry. Past clients include Derek Jeter's The Players Tribue, The Cinemart, Dropbox, Splice, Carnegie Endowment for International Peace, Slows BBQ, Max Brenner Chocolate, Putumayo Records, Motor City Dental Partners, Format Entertainment Show less



Suzy

• United States
• Market Research
• 100 - 200 Employee

• Lead Designer, Marketing

  • Mar 2021 - Jun 2022

  Creative lead across all Marketing and Sales initiatives, collaborating with internal team members, cross functional Suzy teams, and external vendors/contractors. Key member of leadership responsible for strategizing creative vision for new programs, campaigns, and partnerships, working closely with Product and Sales teams. Drove creation of all marketing collateral, including web pages, emails, presentations, paid advertising, videos, and social content. Responsible for implementing best practices and maintaining a cohesive Suzy brand identity across all channels, campaigns, and collateral. Show less



LineMovement

• Canada
• Online Audio and Video Media

• Creative Director

  • Mar 2020 - Mar 2021

  Developed visual identity and brand architecture for Line Movement (a sports media and betting content platform owned by Canadian company i3 Interactive Inc.) and all 10 sub-brands including the daily video podcast hosted by NHL alumni Nick Kypreos. Led, managed, and structured workflow for a team of editors, hosts, designers, and copywriters producing video podcasts and associated marketing collateral. Developed visual identity and brand architecture for Line Movement (a sports media and betting content platform owned by Canadian company i3 Interactive Inc.) and all 10 sub-brands including the daily video podcast hosted by NHL alumni Nick Kypreos. Led, managed, and structured workflow for a team of editors, hosts, designers, and copywriters producing video podcasts and associated marketing collateral.



PWX Solutions a PubWorX Company

• United States
• Marketing Services
• 1 - 100 Employee

• Staff Designer

  • Jan 2017 - Jan 2019

  Designed on-brand digital marketing materials such as display ads, web banners, e-mail initiatives (Photoshop, HTML, CSS), sweepstakes forms, and subscription forms for in-book sweepstakes and multi-title promotional campaigns. Developed and pre-flighted physical marketing materials including in-book print ads and direct mail inserts. Designed on-brand digital marketing materials such as display ads, web banners, e-mail initiatives (Photoshop, HTML, CSS), sweepstakes forms, and subscription forms for in-book sweepstakes and multi-title promotional campaigns. Developed and pre-flighted physical marketing materials including in-book print ads and direct mail inserts.



Mushpost

• Bulington Vermont / Brooklyn, NY

• Director

  • May 2009 - Jun 2016

  Booked, marketed, and managed 151 events with 61 national and international headlining performers. Directed logistical operations and oversaw international distribution for 5 record labels. Coordinated multidisciplinary team of designers, publicists, musicians, and industry insiders Booked, marketed, and managed 151 events with 61 national and international headlining performers. Directed logistical operations and oversaw international distribution for 5 record labels. Coordinated multidisciplinary team of designers, publicists, musicians, and industry insiders



Cumbancha

• Charlotte, Vermont

• Media Director

  • Feb 2009 - Aug 2013

  Led design of promotional efforts for album releases, tours, markets, retail installations. Managed promotional campaigns including all press and radio outreach. Contracted and managed freelance publicists, photographers, graphic & web designers; directed photo shoots. Maintained and optimized a Filemaker database of press, radio, & industry contacts cross-referenced with campaign activity. Led design of promotional efforts for album releases, tours, markets, retail installations. Managed promotional campaigns including all press and radio outreach. Contracted and managed freelance publicists, photographers, graphic & web designers; directed photo shoots. Maintained and optimized a Filemaker database of press, radio, & industry contacts cross-referenced with campaign activity.