Nick Zinn
Director of Performance Marketing at us digital partners- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
Topline Score
Bio
Credentials
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Bing Ads Accredited Professional
MicrosoftOct, 2018- Nov, 2024 -
Google Ads Search Certifiction
GoogleSep, 2019- Nov, 2024
Experience
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us digital partners
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United States
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Advertising Services
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1 - 100 Employee
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Director of Performance Marketing
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Apr 2022 - Present
• Responsible for leading and growing a department with 60+ active clients and $MM client ad spend • Actively manage 10+ client accounts with responsibilities including campaign strategy/implementation, budget allocation, SEO, and conversion tracking/attribution • Hired, trained, and currently oversee four full-time digital marketing analysts with 0% turnover in a competitive industry • Increased monthly client reporting efficiency by identifying and implementing a new marketing data… Show more • Responsible for leading and growing a department with 60+ active clients and $MM client ad spend • Actively manage 10+ client accounts with responsibilities including campaign strategy/implementation, budget allocation, SEO, and conversion tracking/attribution • Hired, trained, and currently oversee four full-time digital marketing analysts with 0% turnover in a competitive industry • Increased monthly client reporting efficiency by identifying and implementing a new marketing data aggregation platform • Utilize the StoryBrand framework to build audience personas and apply messaging principles to landing pages, content, and ad copy
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Digital Advertising Analyst
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Sep 2019 - Apr 2022
• Develop, implement, and optimize paid advertising campaigns across various channels including Google (Search, Display, Shopping, Video, and App), Microsoft/Bing, Facebook, LinkedIn, Programmatic, and Geofencing • Configure tracking for all primary (Ecommerce Purchases, Form Fills, Phone Calls, etc.) and secondary (CTA button clicks, Gated PDF Downloads, etc.) conversion actions • Partner with design and web development teams to produce Display ads and landing pages that are optimized to… Show more • Develop, implement, and optimize paid advertising campaigns across various channels including Google (Search, Display, Shopping, Video, and App), Microsoft/Bing, Facebook, LinkedIn, Programmatic, and Geofencing • Configure tracking for all primary (Ecommerce Purchases, Form Fills, Phone Calls, etc.) and secondary (CTA button clicks, Gated PDF Downloads, etc.) conversion actions • Partner with design and web development teams to produce Display ads and landing pages that are optimized to convert visitors • Consistently analyze campaigns for growth opportunities through advanced native platform data mining techniques and A/B testing • Aggregate campaign data and conduct monthly reporting calls with clients regarding account/campaign performance, long-term strategy, and areas of opportunity • Utilize the Google Marketing Platform on a daily basis, including Ads, Analytics, Tag Manager, Sheets, Optimize, and Data Studio
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QC Material Handling Equipment
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United States
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Automation Machinery Manufacturing
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1 - 100 Employee
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Director of Marketing and Sales
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Jun 2018 - Aug 2019
Marketing • Implement and refine paid digital advertising initiatives, including Google Ads, Microsoft Ads, and LinkedIn Sponsored Content • Delivered 1,211% return on investment in 2019 YTD o Spent $5,256.61, produced $289,636.11 in revenue, and earned $68,888.04 in gross profit • Generated 59 new business leads and $472,000 in new quoting activity in 2019 YTD • Single-handedly redesigned, developed, and optimized main QCMHE WordPress website and product-specific… Show more Marketing • Implement and refine paid digital advertising initiatives, including Google Ads, Microsoft Ads, and LinkedIn Sponsored Content • Delivered 1,211% return on investment in 2019 YTD o Spent $5,256.61, produced $289,636.11 in revenue, and earned $68,888.04 in gross profit • Generated 59 new business leads and $472,000 in new quoting activity in 2019 YTD • Single-handedly redesigned, developed, and optimized main QCMHE WordPress website and product-specific landing pages • Ongoing content creation and dissemination including white papers, branded catalogs, social media updates, email outreach, and various corporate marketing collateral Sales • Actively partner with potential and returning customers to fully understand their operations, build rapport, and ultimately connect them with the products and services best aligned to their business • Collaborate with hundreds of manufacturing partners to create and deliver sales proposals to customers in a timely manner • Generate and nurture leads throughout the sales cycle from needs assessment through product installation and implementation • Contributed more than $200,000 in revenue over a nine-month period in a customer-facing role Operations • Evaluate and implement new software initiatives, including a CRM database, CPQ tool, electronic file storage system, email marketing, graphic design, and website chat functionality • Streamline business operations and systems involved in inbound lead management, order processing, and fulfillment Show less Marketing • Implement and refine paid digital advertising initiatives, including Google Ads, Microsoft Ads, and LinkedIn Sponsored Content • Delivered 1,211% return on investment in 2019 YTD o Spent $5,256.61, produced $289,636.11 in revenue, and earned $68,888.04 in gross profit • Generated 59 new business leads and $472,000 in new quoting activity in 2019 YTD • Single-handedly redesigned, developed, and optimized main QCMHE WordPress website and product-specific… Show more Marketing • Implement and refine paid digital advertising initiatives, including Google Ads, Microsoft Ads, and LinkedIn Sponsored Content • Delivered 1,211% return on investment in 2019 YTD o Spent $5,256.61, produced $289,636.11 in revenue, and earned $68,888.04 in gross profit • Generated 59 new business leads and $472,000 in new quoting activity in 2019 YTD • Single-handedly redesigned, developed, and optimized main QCMHE WordPress website and product-specific landing pages • Ongoing content creation and dissemination including white papers, branded catalogs, social media updates, email outreach, and various corporate marketing collateral Sales • Actively partner with potential and returning customers to fully understand their operations, build rapport, and ultimately connect them with the products and services best aligned to their business • Collaborate with hundreds of manufacturing partners to create and deliver sales proposals to customers in a timely manner • Generate and nurture leads throughout the sales cycle from needs assessment through product installation and implementation • Contributed more than $200,000 in revenue over a nine-month period in a customer-facing role Operations • Evaluate and implement new software initiatives, including a CRM database, CPQ tool, electronic file storage system, email marketing, graphic design, and website chat functionality • Streamline business operations and systems involved in inbound lead management, order processing, and fulfillment Show less
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Business Co-Developer
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Mar 2017 - May 2018
• Developed and presented a robust business plan, investor pitch deck, and comprehensive marketing and branding strategy • Consulted with brokers, industry specialists, investors, and entrepreneurs in multiple markets • Engaged in financial modeling, sales projections, and market feasibility studies resulting in $900,000 investment offer • Developed and presented a robust business plan, investor pitch deck, and comprehensive marketing and branding strategy • Consulted with brokers, industry specialists, investors, and entrepreneurs in multiple markets • Engaged in financial modeling, sales projections, and market feasibility studies resulting in $900,000 investment offer
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dotloop
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Cincinnati, OH
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Communication Consultant
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Nov 2017 - Mar 2018
• Identified potential leads through in-depth digital research and advanced prospecting methodology • Cultivated rapport with real estate brokers both domestically and internationally through direct communication and email marketing • Broadened familiarity with HubSpot and Salesforce • Identified potential leads through in-depth digital research and advanced prospecting methodology • Cultivated rapport with real estate brokers both domestically and internationally through direct communication and email marketing • Broadened familiarity with HubSpot and Salesforce
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Cantina 76
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Greenville, South Carolina
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Server
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Jul 2016 - Jul 2017
• Financed MBA by working as a server • Assumed a leadership role, provided new employee training, and contributed to successful launch of new location • Financed MBA by working as a server • Assumed a leadership role, provided new employee training, and contributed to successful launch of new location
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BandwagonFanClub, Inc.
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing/Consumer Data Intern
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Sep 2016 - May 2017
• Designed, distributed, and promoted surveys in order to gain new insights about target consumers • Analyzed results to help formulate strategy • Aided in technical platform planning and development • Designed, distributed, and promoted surveys in order to gain new insights about target consumers • Analyzed results to help formulate strategy • Aided in technical platform planning and development
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Young Entrepreneurs Across America
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United States
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Business Consulting and Services
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100 - 200 Employee
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Branch Manager
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Feb 2016 - May 2016
• Operated exterior painting business territory consisting of four ZIP codes • Hired, trained, and managed a five person marketing team • Completed training in advanced sales techniques and customer care • Operated exterior painting business territory consisting of four ZIP codes • Hired, trained, and managed a five person marketing team • Completed training in advanced sales techniques and customer care
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The HoneyBaked Ham Co. & Cafe
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Cincinnati, Ohio
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Production Team Member
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Dec 2015 - Dec 2015
• Aided in the efficient production of glazed hams and turkeys during the busy holiday season • Exhibited the ability to alter the production schedule to meet customer demand • Engaged in nightly sanitation, preparation, and inventory regulation • Aided in the efficient production of glazed hams and turkeys during the busy holiday season • Exhibited the ability to alter the production schedule to meet customer demand • Engaged in nightly sanitation, preparation, and inventory regulation
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Pierce Properties
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Dayton, Ohio
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Construction and Renovation Intern
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May 2015 - Aug 2015
• Demonstrated a strong desire to learn in areas of painting, carpeting, demolition, and construction. • Managed multiple tasks while working independently at multiple sites • Gained experience interacting with and managing tenants • Demonstrated a strong desire to learn in areas of painting, carpeting, demolition, and construction. • Managed multiple tasks while working independently at multiple sites • Gained experience interacting with and managing tenants
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Riverbend Music Center
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United States
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Advertising Services
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1 - 100 Employee
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Event Staff
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May 2013 - Aug 2013
• Efficiently and effectively responded to guest needs and concerns • Aided in crowd control; monitored guests for intoxication and assisted in risk management. • Accommodated the needs of performing artists and their security teams • Efficiently and effectively responded to guest needs and concerns • Aided in crowd control; monitored guests for intoxication and assisted in risk management. • Accommodated the needs of performing artists and their security teams
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The Community Press
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Cincinnati, Ohio
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Forest Hills Journal Route Manager
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Feb 2007 - Aug 2012
• Managed weekly delivery of a local newspaper with eighty active customers • Promptly responded to all customer needs and requests • Collected monthly payments, reconciled account records, maintained financial and delivery history • Managed weekly delivery of a local newspaper with eighty active customers • Promptly responded to all customer needs and requests • Collected monthly payments, reconciled account records, maintained financial and delivery history
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Education
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2016 - 2017
Clemson University
Master of Business Administration (M.B.A.), Entrepreneurship and Innovation -
2012 - 2016
Clemson University
Bachelor’s Degree, Psychology -
2008 - 2012
Turpin High School
High School
Community
