Nick Threapleton

Product Manager at EQL
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Contact Information
us****@****om
(386) 825-5501
Location
Melbourne, AU

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Paige X. Cho

Nick earned the moniker 'The Doctor' at Bolster, not only because of his incredible skill set but also his generosity and willingness to use these to help his team mates and clients. During his 2 years at Bolster, Nick set up easy-to-use tech solutions that were adopted agency-wide to help improve our workflow, knowledge sharing, data analysis and project management. He impressed clients and the team alike with his great digital advertising and analysis skills, and frequently ran digital masterclasses on behalf of Bolster. He goes above and beyond with what's listed in his job description, and he will be an asset in any team. I would love the chance to work again with him in the future!

Sean D. G. Singh

Nick has an unparalleled ability to problem solve, and a determination to see every project through from ideation to execution. Not one to shy away from grunt work, he takes a logical and planned approach to every task, and manages to bring dynamic, interesting and forward-thinking solutions no matter the nature of the project at hand. With a thorough understanding of marketing best practices and digital approaches, paired with a keen quest for further knowledge, Nick is a key contributor to the continued success of the Bolster team. Aside from his aptitude, Nick is also a good co-worker, who's affability and approachability blend well with his determination to ensure all team members are armed with the knowledge and resources to undertake their work confidently and efficiently.

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Experience

    • Australia
    • Retail
    • 1 - 100 Employee
    • Product Manager
      • Feb 2023 - Present

      Defining what it means to bring fairness in hype commerce. Set the strategic direction and delivering it from concept to success measurement for EQL's data and ML capability. Defining what it means to bring fairness in hype commerce. Set the strategic direction and delivering it from concept to success measurement for EQL's data and ML capability.

    • Australia
    • Software Development
    • 700 & Above Employee
    • Lead Product Analyst
      • Mar 2022 - Feb 2023

      Scaled an influential analytics practice through Culture Amp's growth from 150 to 1,000 people. I lead the seven person practice to build a culture of data-led decisions with product management frameworks, self-service tooling, analysis methods and experimentation. • Supporting the CPO and product strategy team towards faster product growth with data-led insight and thought leadership. Facilitated the discovery of our North Star to uncover opportunities speed up our growth loop. •… Show more Scaled an influential analytics practice through Culture Amp's growth from 150 to 1,000 people. I lead the seven person practice to build a culture of data-led decisions with product management frameworks, self-service tooling, analysis methods and experimentation. • Supporting the CPO and product strategy team towards faster product growth with data-led insight and thought leadership. Facilitated the discovery of our North Star to uncover opportunities speed up our growth loop. • Built a product analytics practice from the ground up - hiring and training up the practice of eight. Coach them with the skills, frameworks and knowledge to make their own impact within their patches. Directly manage the growth of three. • Built our growth metrics measurement framework. A set of consistent growth and retention metrics for every product. They define each product's success and ladder up to the company vision and North Star. • Technical leadership and product management of the self-service analytics platform strategy. Consists of Avo, Amplitude, Redshift, DBT and Looker (backed by a star schema modelled warehouse). • Took the business from no self-service tooling to “possibly the best Amplitude adoption in APAC” according to Amplitude. • Go-to expert for SQL dimensional modelling (dbt, Jinja, sparkSQL, Redshift), analysis methods (including using Amplitude, Tableau and SQL), experimentation (A/B testing) and analytics data governance. • Industry thought leadership - speaking at Amplitude and Avo events on the topics of self-service analytics, building data culture, and quality analytics data at scale.

    • Senior Product Analyst
      • Aug 2020 - Mar 2022

    • Product Analyst
      • Aug 2018 - Aug 2020

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Tech Lead
      • Jul 2017 - Aug 2018

      The leading digital agency in entertainment, where Linktr.ee was born. Lead the data and digital strategy consultancy arm. • Designed and led implementation of the early Analytics infrastructure for Linktr.ee (using Snowplow) that powered the first paid feature - link analytics. • Built an industry-first interactive network graph tool for Secret Sounds (Splendour in the Grass) to analyse Spotify listening data and action on it in marketing automation and booking. • As a keynote speaker… Show more The leading digital agency in entertainment, where Linktr.ee was born. Lead the data and digital strategy consultancy arm. • Designed and led implementation of the early Analytics infrastructure for Linktr.ee (using Snowplow) that powered the first paid feature - link analytics. • Built an industry-first interactive network graph tool for Secret Sounds (Splendour in the Grass) to analyse Spotify listening data and action on it in marketing automation and booking. • As a keynote speaker presented an industry whitepaper at Facebook’s Sydney entertainment industry conference. • Product managed the development of a campaign analytics platform across data infrastructure through to front-end design. • Performed data analysis with tools and systems including Tableau, SQL, Excel and ES Kibana.

    • Digital Campaign Manager
      • Nov 2016 - Jul 2017

      Developed digital strategy for clients like Pause Fest, Blackbird VC’s Sunrise Live, Live Nation, Nuraphone and more. Achieved CPAs under $2 on big-ticket purchases and ROAS exceeding an average of $16 in e-commerce campaigns across channels like Facebook, Instagram, Snapchat and Adwords.

    • Japan
    • Advertising Services
    • 700 & Above Employee
    • Digital Account Executive
      • Feb 2015 - Nov 2016

      The team’s digital strategist and analyst across clients like The Good Guys, Mirvac and Brown Brothers on digital budgets over ten million AUD. Cannes Young Lions Competition National Finalist in the Media Category - representing the top 3% in the industry.

    • Digital Coordinator
      • Jan 2014 - Feb 2015

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Intern
      • Aug 2014 - Dec 2014

      A six-week internship program at the SapientNitro Brisbane office. • Shadowed UX design team to learn the process on BT Super • Worked with Sydney UX team on a proactive proposal. In this project designed and prototyped the MVP of a IoT device and visualised the design for presentation with Keyshot. • Worked with the strategy team to conduct research on Government vaccination campaign. A six-week internship program at the SapientNitro Brisbane office. • Shadowed UX design team to learn the process on BT Super • Worked with Sydney UX team on a proactive proposal. In this project designed and prototyped the MVP of a IoT device and visualised the design for presentation with Keyshot. • Worked with the strategy team to conduct research on Government vaccination campaign.

    • Australia
    • Retail
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2012 - Dec 2014

      The primary marketing role within CameraPro – an innovative and fast growing specialist electronics retailer consecutively listed in BRW’s ‘Fast Starters’ list. • Proposed and ran projects that championed customer experience in the business in doing so achieving industry top NPS of +72. • Designed and built EDMs and out-of-home print advertising with Mailchimp and Adobe Illustrator. • Acted as official company representative at trade events, presenting to crowds of 300+. The primary marketing role within CameraPro – an innovative and fast growing specialist electronics retailer consecutively listed in BRW’s ‘Fast Starters’ list. • Proposed and ran projects that championed customer experience in the business in doing so achieving industry top NPS of +72. • Designed and built EDMs and out-of-home print advertising with Mailchimp and Adobe Illustrator. • Acted as official company representative at trade events, presenting to crowds of 300+.

Education

  • General Assembly
    User Experience Design
    2016 - 2016
  • Queensland University of Technology
    Bachelor of Business with Distinction, Marketing, Industrial Design
    2012 - 2014
  • Anglican Church Grammar School (Churchie)
    2004 - 2010

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