Experience

Plexus Resource Solutions

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Manager

  • Sep 2020 - Present

  Plexus Resource Solutions focuses on helping companies in the web3 space grow and hire the best talent.I was the first marketing hire in the business initially concentrated on defining the marketing strategy, increasing visibility in the web3 space and diversifying our internal recruitment strategy.Key contributions:- Built the marketing function from the ground up, focusing on lead generation, seo-led content creation and multi-channel campaigns.- Planned/filmed/edited thought-leadership video content for LinkedIn with an average of 7,000 views per video.- Developed a content plan so all channels are utilised and content is repurposed for different formats.- Lead the website redesign process and worked alongside the developers to create designs and copy.- Analysed internal data and created informative, in-depth content about hiring in the web3 market.- Built an internal recruitment brand through job-seeker facing video content and training videos.- Built a content distribution/automation platform through Unbounce and Campaign Monitor.- Managed external copywriters and designers to boost the output of content creation.- Updated the visual identity for external content to align better with the web3 space.- Managed all end-to-end campaigns from concept and production to analysis.- Produced a State of Crypto Hiring Report lead magnet using internal data.- Developed and produced personal branding content for lead generation.- Repurposed long-form blog content for multi-channel use (social, email).- Produced a DeFi Hiring Report lead magnet using data from clients.- Built an email nurture campaign to encourage website applications.- Planned, filmed and edited internal training videos.



Arrowhouse Events

• United Kingdom

• Owner

  • Aug 2009 - Present

  Since school, I had always DJed at weddings, but I wanted to shift this into more of a business and less of a hobby - I saw Instagram as a great platform to build an engaged audience for my wedding DJ business.My 2020 furlough period provided me with an opportunity to focus solely on building that audience and producing unique content for the platform.Key results:- All enquiries come from organic channels (SEO, Instagram, venue partnerships, word of mouth).- Adapted the video content strategy to Instagram Reels to maximise views and reach.- Implemented a bi-monthly Instagram quiz to boost follower engagement.- Created a weekly IGTV video series to help couples during COVID-19.- Grew the Instagram account from 0-2,200 followers in two years.- Built a trustworthy and easily accessible brand on Instagram.- Develop a diverse content strategy on Instagram.- Produce all content (Story, Reels, Live, Posts).- Doubled bookings in year two.



Darwin Recruitment

• United Kingdom
• Staffing and Recruiting
• 200 - 300 Employee

• Senior Digital Marketing Executive

  • Aug 2018 - Jul 2020

  I focused on working with internal stakeholders and their customers to create engaging content and ensured it was repurposed and spread across multiple channels.Key contributions:- Planning & executing a company-wide content project that resulted in 368 pieces of long and short-form content. 9 pieces of this content achieved 22,178 views across LinkedIn, 2 deals and a contract signed.- Developed recruiters personal brands with video, resulting in 43,178 views across LinkedIn from 9 videos.- Building an integrated MarTech stack using Zapier to reduce the workload on a recently reduced team.- Implementing strategic lead generation activities including retargeting, chatbot and content creation.- Running multi-channel campaigns across paid advertising, email marketing and sales outreach.- Designed client-facing documents like proposals, market updates, and relocation guides.- Copywriting articles that accounted for 11% of yearly traffic (54,000 page views).- Creating a detailed email drip onboarding campaign using Mailchimp.- Managing the new website from concept/design to implementation.- Analysing the performance of campaigns using Google Analytics.- Growing an active Mailchimp list from 0 to 5,500 in two years.- Creating promotional video content for events and webinars.- Implementing a webinar content solution across all 4 offices.- Hired & managed an apprentice to support content output.- Designing a livestream solution for our Data World Tour.

• Marketing Executive

  • Jan 2017 - Aug 2018

  I managed marketing campaigns from inception/strategy to implementation/analysis. These campaigns would be for physical pieces of content, like our Market Updates, or for more digitally focused goals like increasing mailing list signups.I also focused heavily on SEO and getting landing pages ranking for desired keywords - this was a huge project covering many niche job roles across much of Europe and the USA. On-page SEO and creating content worthy of backlinks were early priorities.I made content templates for our regional marketing executives to guarantee brand consistency. I also produced all original content for the central Darwin brand; some of the content I produce includes:- Promotional material for Market Updates (both images and videos)- Internal recruitment videos and images- Internal and external documentation- Brand guidelines document- Event flyers and artwork- Market UpdatesI procured content and wrote the copy for our mailing list subscribers, and ensured that the list was well segmented and the emails they receive both add value and are relevant to them. I have executed various methods to increase mailing list signups, from Facebook Lead Ads to organic social campaigns.I also oversee brand guidelines and ensure that all content going out from any of our consultants is consistent and representative of our company.



Clubessential

• United States
• Software Development
• 1 - 100 Employee

• Marketing Associate

  • Jun 2016 - Oct 2016

  Creation of marketing content/communications for individual sales, as well as territory wide campaigns. Engagement of prospective clients and scheduling new meetings for the sales executives, as well as lead generation and business development. Calendar management and shared territory management responsibilities. Creation of marketing content/communications for individual sales, as well as territory wide campaigns. Engagement of prospective clients and scheduling new meetings for the sales executives, as well as lead generation and business development. Calendar management and shared territory management responsibilities.



Carriage Haus

• United States
• Law Enforcement

• Event Planner, Marketing & Promotion

  • Oct 2014 - May 2016

  My goal was to create a brand that people trusted and that people could feel connected to. On the base level, my aim was to pull in the biggest crowd possible every Thursday - one way to achieve this was consistent, but not repetitive advertising. To kick-start the project, I conducted market research into what people looked for on a Thursday night - these requests were then implemented where possible.I then built a marketing strategy to reach these goals, which included the design of marketing collateral, a social media plan, and best practices for other employees within the business



Sodexo

• France
• Facilities Services
• 700 & Above Employee

• Catering Assistant

  • Jan 2014 - May 2016

  As a catering assistant, I helped with the setup, maintenance and tear down of all events held at our location. These events ranged from wedding receptions to corporate events and required professionalism and the ability to think on your feet. This role allowed me to interact with people at all levels of a business and work in a team to a common goal. As a catering assistant, I helped with the setup, maintenance and tear down of all events held at our location. These events ranged from wedding receptions to corporate events and required professionalism and the ability to think on your feet. This role allowed me to interact with people at all levels of a business and work in a team to a common goal.