Nick Smith-Shefford
Group Account Director - Creative Campaigns Lead at Lucre- Claim this Profile
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Bio
Richard Bailey
Nick is more aware than I am that he is a mature student (some ten years older than other first year students). What I notice is that he's keen, quick, intelligent and courteous. In other words, he's a pleasure to teach. But classroom learning is only part of the university experience: I'm doubly pleased to hear the praise Nick has been receiving from his work placement supervisors. Quick to learn, and capable of putting it into practice. It's the ideal combination. These are still early days on the course, but I have high expectations of Nick and no hesitation in recommending him.
Richard Bailey
Nick is more aware than I am that he is a mature student (some ten years older than other first year students). What I notice is that he's keen, quick, intelligent and courteous. In other words, he's a pleasure to teach. But classroom learning is only part of the university experience: I'm doubly pleased to hear the praise Nick has been receiving from his work placement supervisors. Quick to learn, and capable of putting it into practice. It's the ideal combination. These are still early days on the course, but I have high expectations of Nick and no hesitation in recommending him.
Richard Bailey
Nick is more aware than I am that he is a mature student (some ten years older than other first year students). What I notice is that he's keen, quick, intelligent and courteous. In other words, he's a pleasure to teach. But classroom learning is only part of the university experience: I'm doubly pleased to hear the praise Nick has been receiving from his work placement supervisors. Quick to learn, and capable of putting it into practice. It's the ideal combination. These are still early days on the course, but I have high expectations of Nick and no hesitation in recommending him.
Richard Bailey
Nick is more aware than I am that he is a mature student (some ten years older than other first year students). What I notice is that he's keen, quick, intelligent and courteous. In other words, he's a pleasure to teach. But classroom learning is only part of the university experience: I'm doubly pleased to hear the praise Nick has been receiving from his work placement supervisors. Quick to learn, and capable of putting it into practice. It's the ideal combination. These are still early days on the course, but I have high expectations of Nick and no hesitation in recommending him.
Experience
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The Lucre Group
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Group Account Director - Creative Campaigns Lead
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Feb 2013 - Present
Working across Lucre's Leeds and London office, core responsibilities include: • Coordinating thought leader events to tackle key issues within Lucre's given sector specialisms • Nurturing new and existing client relationships for the group through outreach, direct marketing and events • Planning and overseeing new marketing initiatives • Developing and delivering quotes and proposals, from tenders to presentations • Training team members to nurture their business development skills as group ambassadors • Copywriting and editing press releases, feature content and news agenda commentary • Establishing and maintaining relationships with key media • Social media monitoring, content planning, consumer engagement and analysis • Conducting advanced social media listening audits for prospective and retained clients • Statistical analysis of data in accordance with client KPIs • Coordinating and attending press trips on behalf of travel clients • Pitching, planning, costing and running events
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FLEETCOR
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United States
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Financial Services
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700 & Above Employee
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Sales And Marketing Manager
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Feb 2009 - Feb 2013
Responsibilities: • Proactive sales – cold calling • Reactive sales – converting enquiries into confirmed business • Face to face sales – attending appointments with prospective clients • Negotiating partnership deals • Managing accounts during their set up and infancy to maximise profit • Mentoring team members with new processes • Co-ordinate pricing calculations for relevant customers • Creating analytical reporting for internal and external use • Pitching, planning, costing and running regular events for clients and employees
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HRH Group of Hotels
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India
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Hospitality
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200 - 300 Employee
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Group Sales and Events Manager
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Aug 2005 - Feb 2009
Responsibilities: Centralised event management Reactive sales – converting enquiries into confirmed business Negotiating rates Managing a team of 4 staff Web & email marketing campaigns Plan, deliver and execute marketing strategies Building and maintaining client relationships Proposal / presentations to key clients Attending client meetings Database building Analysing converted and declined business Collating and presenting sales figures to senior management team Hosting FAM trips and attending networking events General administrative duties including raising contracts, invoicing, function sheet issuing etc
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PPHE Hotel Group
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Netherlands
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Hospitality
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500 - 600 Employee
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Park Plaza Leeds - Meeting and Events Manager
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Aug 2004 - Aug 2005
Park Plaza Leeds is a 4* hotel located in Leeds city centre. With 186 luxury bedrooms, 11 meeting and events spaces and an award winning restaurant, this really is the place to be seen in Leeds. Responsibilities: Planning and operational management of all events under M&E Manager Hosting FAM trips and conducting show rounds Management of a team of 2 supervisors and 30 operational staff Work alongside the Sales Department to deliver company standards for all bookings Duty management shifts for hotel on pro-rota basis Adhering to Health and Safety procedures Stock and cash management Reasons for leaving: No natural progression within site
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Education
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2012 - 2016
Leeds Metropolitan University
BA Honours, Public Relations and Communications
Community
