Managing Director

• May 2022 - Present

Corestad provides our clients with end-to-end data and technology solutions, ranging from the simple to enterprise-level, with a clear roadmap and provide support every step of the way.Our services include web design & development, digital transformation and revenue optimisation through data analytics. For more detailed information on our services, please go to www.corestad.com

Partner, Data Strategy Consultant

• Jan 2021 - Apr 2022

Working as a data strategy consultant to Corestad GMBH clients.

Senior Consultant

• Jan 2018 - Present

I am a strategic consultant – my skills lie in being able to see and understand things from both a macro and micro perspective, elucidate issues and construct pertinent, viable solutions and execute them by not only leveraging my own knowledge and experience, but also by identifying and utilising the right individuals for the task at hand. I am a strategic consultant – my skills lie in being able to see and understand things from both a macro and micro perspective, elucidate issues and construct pertinent, viable solutions and execute them by not only leveraging my own knowledge and experience, but also by identifying and utilising the right individuals for the task at hand.

Special Project Consultant (Contract)

• Jun 2020 - Jul 2021

• Detailed technical document analyses to provide concise summaries for the BARB stakeholders for decision-making as well as follow-up consulting support • Auditing of Section 3 licensees to verify compliance with an additional data integration requirement (introduced in January 2021) for calculating R&F and/or calibration, using BARB data • Detailed technical document analyses to provide concise summaries for the BARB stakeholders for decision-making as well as follow-up consulting support • Auditing of Section 3 licensees to verify compliance with an additional data integration requirement (introduced in January 2021) for calculating R&F and/or calibration, using BARB data

Group Director, Data Intelligence & Visualisation, EMEA & APAC (Contract)

• Feb 2019 - Mar 2020

• Strategy: Lead strategist and collaborator between OMG Agencies, OMGT and Annalect at a local, regional and global level for data strategy and utilisation (e.g. media performance reporting, investment reporting, analytics, benchmarking, P&L reporting, deal management) • Data Intelligence: Global lead for Best Practice to leverage data more effectively • Operational Efficiency: Global lead for standardisation of reporting and metrics, identifying fiscal and operational efficiencies (e.g. global deals for viz tech, reporting automation, data ingestion & workflow etc.) • Visualisation: Global lead for tech supplier relationships & negotiations, consultant for Best Practice Show less

Group Head of Client Solutions & Visualisation, UK

• Sep 2013 - Sep 2017

• Invited to establish and lead a new Group department• Member of the Annalect UK Senior Leadership Team responsible for business strategy, innovation (methodologies, products, technology & infrastructure), collaboration and operational efficiency across the Group Agencies.• My team worked with the Data Architecture, Systems & Development, R&D and Analytics teams within Annalect UK to provide data-centric solutions that deliver value to Clients and drive analytics revenue for OMG UKo Partnering with Clients to understand their day-to-day business needs, overall objectives and KPIs (and helping them formulate the or challenge existing ones)o Worked with Clients and Client Account Teams to examine available data (format, granularity, pertinence) and create a roadmap for assimilation for reporting and analysis purposes, reflecting their objectives for both business, media and comms strategyo Collaborating with the Annalect Data Architecture team for data ingestion, processing and centralisation workflow design to create holistic, actionable, centralised data lakeso Empowerment of the Analytics teams through structured data and flexible reporting, enabling them to upsell proprietary analytic approaches and products through delivery of actionable insight from dashboards • Led the deployment of Tableau to a Global Enterprise levelo Created initial business case for deployment of Tableau in EMEAo Secured further investment to scale to a Global level. Lead for OMG and Tableau Globallyo Led the definition and implementation of OMG Global Best Practiceo Established Centre of Excellence at a Global level o Designed and curated a centralised Global online resource to on-board and support local markets worldwideo Deployed Tableau as an analytical tool for the Marketing Sciences teams• Led Group-level operational efficiency projects:o Workflow platform deploymento Automated reportingo Standardising media taxonomies• Led cross-OMC company collaboration Show less

Senior Client Strategy Director, EMEA & APAC

• Jun 2010 - Sep 2013

• Brought in to to co-lead the transition of an OMG EMEA tech & data division (as a cost-centre) into Annalect EMEA (commercial arm of OMG for data and analytics). o Supporting the Global Management Team during the initial corporate restructureo On-going partnership with the Global Management team for Regional strategies, product development and deploymento Upskilling, growing and supporting the (UK-based) EMEA teamso Providing regional commercial expertise and focus (including P&L management, business and profit planning) and being the new Client “face” of Annalect EMEAo Team mentoring and career support/managemento Initially supporting the Regional Group Director in the running of the EMEA & APAC hubs, I later became responsible for the Client Solutions, Operations & Development teams at a day-to-day level.• Consultant for OMC & OMG Clients and their Account teams, to drive business and marcomms strategies through data, analytics and insight to propagate data-driven marketingo Working with both the Client and their Agency at a regional level to create a logical, harmonised data strategy and approach via their local marketso Collaborating with local markets to understand their delivery pressure points, obstacles and individual requirements, whilst meeting regional/global demandso Working with the Development team to create efficient workflows to collect data from local markets (with minimal human effort) and automate to centralise key reporting data that could be used at a local, regional and global level for both Client and Agency alikeo Initiating, leading and formalising EMEA-level, Group-wide deals with social media providers, as an important emerging data source, for deployment across local market Clients and Agencies.• Internal contract and legal liaison lead for operations and project delivery Show less

Freelance Consultant

• Jan 2009 - Jun 2010

I work with Clients at a consultative level to help formulate and drive forward actionable communication strategies by looking at the bigger picture as well as its component parts - integrating research insight into the media and creative planning process to help select the most effective channel mix and best message in collaboration with their agencies to deliver the strongest advertising strategy and campaign. I have a flair for developing relationships with people at all levels (Clients and colleagues alike), a head for business (both managing and developing) and problem solving. A wide range of consultancy engagements for businesses such as Clear Ideas, 2CV, Voodoo Research. • Clients included: Vodafone, HMRC, Unilever, SONY PlayStation, Nintendo Show less

Head of Business Evolution (Contract)

• Aug 2009 - Mar 2010

This role was created for me by the MD as an on-going contract, following an initial 3 month (cover) contract as Head of Client Relations. • Acting MD when the MD was out of the Office – senior support for all Heads of Departments • Review of processes, protocols and product offerings, led and facilitated change o Included contractual, legal, personnel, product deliverables, delivery platforms • Business planning and strategy support for MD • Management and development of the Analytics team in terms of roles, scope of department and platform for delivery of outputs Show less

Managing Partner

• Sep 2008 - Dec 2008

• Business Planning – creating a clear, risk-minimised, strategic start-up plan to launch a local office (for implementation in 2009), working with CFO to outline a 5 year P&L (including contingency planning), prospecting and establishing contact with potential local Clients, leveraging Omnicom companies local presence by setting up mutually beneficial working alliances (for lead generation, cross-company projects and cross-selling). • Consultancy – educating and guiding Clients in an emerging market across the planning cycle as their strategic partner: brand and communications strategy, creative development, channel planning, brand tracking. Working in collaboration with media, creative and research agencies to integrate insights and create actionable short, medium and long-term strategies. Working with non-MENA Clients on brand equity & health monitoring, channel mix optimisation, NPD comms strategy and market exploration. Show less

Regional Director, EMEA

• Oct 2006 - May 2008

Director for EMEA region. Producing category models by determining Market Structure for New Product Development/launch, portfolio management and optimisation, strategic planning using a licensed category modelling tool. Director for EMEA region. Producing category models by determining Market Structure for New Product Development/launch, portfolio management and optimisation, strategic planning using a licensed category modelling tool.

Associate Director

• Jul 2003 - Oct 2006

· Responsible for the P&L for the business unit - required to prepare annual financial forecast and quarterly re-forecasts, management of T/O, GM and AoT to meet sales targets, monthly sales presentation and Board Report to CEO. · Account planning - financial and strategic planning and implementation · Involved in overall business strategy · Formulating and initiating process changes · Attend monthly divisional sales meetings, and quarterly Board meetings. · Key Account Manager for major drinks Client – responsible for co-ordinating and managing the Account across Europe, liaising with Ipsos country managers and Client Global HQ. · Managing existing, and building new Client partnerships. Working with Clients to plan research and define budgets for upcoming financial year. · Identifying opportunities and facilitating cross-sell of Ipsos products, services and solutions. · Managing a team · Providing marketing consultancy to Clients for new product launch. Show less

Committee Member (Website)

• Mar 2001 - Mar 2004

Communications Researcher

• 2000 - 2002

Research Executive

• 1998 - 2000