Experience

Scotch Corner Designer Village

• United Kingdom
• Retail
• 1 - 100 Employee

• Project Adviser

  • Jun 2021 - Present



Roberts Retail Ltd

• United Kingdom
• Retail
• 1 - 100 Employee

• Director

  • Sep 2014 - Present

  • Providing strategic advice to small/medium sized fashion businesses in the premium to luxury sector looking to expand in the UK & Europe. • Developing distribution plans across both own retail, franchise ,and wholesale points of sale. • Providing property acquisition advice, including location selection, lease negotiations, design and build, and new store ROI planning. • Providing support on all aspects of financial planning from high level budget setting to line by line product sales forecasts and monthly P&L reviews. • Setting key business KPI’s for senior team members and providing performance management support. • Advising on all aspects of digital strategy, covering e-commerce, marketing customer service and fulfilment. • Advising on brand and marketing strategy covering PR, social media , print, product endorsement and tactical.



LPOL (Lost Propery of London

• London, United Kingdom

• Brand Business Advisor

  • Jan 2016 - Present

  LPOL are a lusury leather goods brand based in the new Coal Drop Yards developement in Kings Cross. LPOL are a lusury leather goods brand based in the new Coal Drop Yards developement in Kings Cross.



Halfpenny London

• London, United Kingdom

• Chairman

  • Apr 2016 - Present

  Luxury fashion led bridal business based in London. Luxury fashion led bridal business based in London.



Mulberry England

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Managing Director, Europe

  • Sep 2012 - Sep 2014

  • Reporting to the CEO and responsible for 56 directly operation retail stores, across full price, airports, and outlets , circa £120M turnover. • Responsible for approximately 600 staff, with eight head of department direct reports.• A Member of the Mulberry Management Board, one of six Director's operating the business.• Responsible for 10 franchise stores.• Responsible for approximately 300 wholesale point of sales across UK & Europe, approx sale of £40M per annum• Full p&l accountability across each trading country.• Responsible for marketing, PR, buying and merchandising for each market,working with the Country Manager's to ensure a local approach is adopted.• I have overseen the retail growth of Mulberry in the UK & Europe from approx £20M turnover in 2002 to £120M in 2014, opening 47 stores in this period across the UK, US & Europe.

• Retail Director

  • Jun 2002 - Nov 2012

  • Responsible for all Mulberry directly operated stores across, UK, US & Europe.• Opened twenty one House Of Fraser concession, four airport store, and threestores in New York.• Responsible for buying and merchandising for all retail stores, OTB planning, sign off, markdown planning, store range planning, outlet stock planning & margin maintenance.• Worked with UK agents to secure regional stand alone stores in Edinburgh,Glasgow, Leeds, White City, Stratford and the relocation of Manchester.• Successfully negotiated the new Bond St flagship store.• Set up and operated Mulberry.com, taking it from a marketing brand site to a fully transactional site , growing from £500k to £18M in five years. building an online team from scratch and taking the site through two iterations to the currentplatform relaunch in July 2013.