Experience

Arcadier

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Marketing Officer

  • Dec 2020 - Present

  Arcadier is the world's most flexible and refined SaaS marketplace platform with 500M+ products and 11,000 marketplaces across 180 countries. Arcadier is the world's most flexible and refined SaaS marketplace platform with 500M+ products and 11,000 marketplaces across 180 countries.



EZY Cycle Strategic Marketing

• Consultant / Strategic Advisor

  • Aug 2019 - Present

  Expand strategic capabilities through Brand Foundation Workshops that create UVPs informing Comms Plans, Marketing Strategy & Creative Execution, CX Journey Mapping, Website Architecture, Content Planning and Marketing Implementation Frameworks. Expand strategic capabilities through Brand Foundation Workshops that create UVPs informing Comms Plans, Marketing Strategy & Creative Execution, CX Journey Mapping, Website Architecture, Content Planning and Marketing Implementation Frameworks.



Maytronics Australia

• Australia
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Consumer Marketing Manager

  • Jul 2018 - Jul 2019

  Evolved a stable of water-technology brands including Dolphin (Robotic Pool Cleaners), Mineral Swim (Water Sanitation) and Poseidon (Drowning Detection Systems) in Australia, South Africa, New Zealand, Malaysia, Singapore, Thailand and Taiwan. Predominantly digital, social and high-season ATL (campaign activity accounting for 70% of annual budget). Integrated with global CRM (SalesForce) to drive leads to Call Centre. Established Maytronics 1st Cricket Sponsorship with FoxSports creating high-visibility for Dolphin with Australia's No.1 sport, alongside Commonwealth Bank, Qantas, Woolworths and Toyota. Then supported this with a new leads process that drove biggest sales jump in the history of the Australian business.



TAFE NSW

• Education Administration Programs
• 700 & Above Employee

• Director, Market & Service Development

  • May 2014 - Mar 2018

  My role as Director, Market & Service Development included Marketing; Business Development; New Ventures; Content, Research & Performance Analytics and Websites as a part of a wider organisation with 15,000 employees & 500,000+ students.I brought my digital brand experience – 15 years leading strategic and creative development and digital integration on major brands including Toyota, McDonald’s, Commonwealth Bank, Subaru, Intel, Virgin Mobile, HSBC, Canon, Warner Music, Rabobank and Telstra - to this role with a view to building national and international brands to drive the progressive aspirations of the organisation against a backdrop of increased commercial competition.



Voodoo Digital

• Advertising Services

• Managing Director

  • Apr 2012 - May 2014

  Voodoo produced creative materials across all screen-based platforms for agencies, independent producers and direct clients and was based at Fox Studios, in the heart of Australia's film and TV production precinct. It offered quality scriptwriting, technical production and strategic marketing and distribution for sizzle reels, trailers, TVCs, commercial video and high-volume web-based production. It integrated campaign activity with 365-digital strategies. Voodoo produced creative materials across all screen-based platforms for agencies, independent producers and direct clients and was based at Fox Studios, in the heart of Australia's film and TV production precinct. It offered quality scriptwriting, technical production and strategic marketing and distribution for sizzle reels, trailers, TVCs, commercial video and high-volume web-based production. It integrated campaign activity with 365-digital strategies.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Executive Creative Director

  • Apr 2010 - Mar 2012

  Isobar Australia - now owned by Dentsu Aegis - was built from the takeover of One Digital, one of Australia's earliest digital agencies. I started after this transition and worked here until Aegis bought the Mitchell Group in 2011. In this volatile environment, we ran the historical HSBC account and won the Subaru account. For Subaru, we helped bring digital thinking to the middle of marketing strategy and launched a new strategic platform to integrate Subaru's consumer site with it's dealer network, pre-owned vehicles, after sales and CRM program. We also launched Subaru Active as a social media platform leveraging Subaru's involvement with lifestyle-based communities such as cycling, motorsport, triathlon, golf, travel, snowboarding and skiing.



HotHouse Interactive

• Executive Creative Director

  • Jul 2008 - Apr 2010

  Hothouse was one of Australia's first interactive agencies and built major CMS-driven sites for Microsoft, Virgin Mobile, Warner Music and Charles Sturt University. It also worked across every aspect of Toyota's digital business, producing interactive brand, product and retail campaigns, core content, social media assets, complex comparison tools and calculators, videos, sophisticated 3D animations and mobile apps. Hothouse was one of Australia's first interactive agencies and built major CMS-driven sites for Microsoft, Virgin Mobile, Warner Music and Charles Sturt University. It also worked across every aspect of Toyota's digital business, producing interactive brand, product and retail campaigns, core content, social media assets, complex comparison tools and calculators, videos, sophisticated 3D animations and mobile apps.



Hyro

• Denmark
• Human Resources Services

• Creative Director

  • May 2007 - Jul 2008

  Hyro was a development company with over 600 staff across Australasia. In this time (pre-serious SEO, iPhone/Android, Apps, PDPs and HTML 5) we proposed and produced stunning animations that pushed Flash to the limit (and admittedly chugged across many channels) for clients as diverse as Canon, BigPond, Channel V, Electrolux, Honda, Intel, Lion Nathan, NAB, Open Universities, Rabobank, Red Bull, RM Williams, Spirt of Tasmania, Unilever and Warner Music. Hyro was a development company with over 600 staff across Australasia. In this time (pre-serious SEO, iPhone/Android, Apps, PDPs and HTML 5) we proposed and produced stunning animations that pushed Flash to the limit (and admittedly chugged across many channels) for clients as diverse as Canon, BigPond, Channel V, Electrolux, Honda, Intel, Lion Nathan, NAB, Open Universities, Rabobank, Red Bull, RM Williams, Spirt of Tasmania, Unilever and Warner Music.



STW Group

• United States
• Holding Companies

• Creative Director

  • Sep 2005 - May 2007

  Led two creative teams producing animation, illustration, photography, video and copy for campaigns using, websites, online media, EDMs, interactive games, tools, calculators, CD-Roms, interactive videos and event materials on Commonwealth Bank. Won AIMIA Award in 2007 for "Know Your Money" website targeting teens with financial literacy. Led two creative teams producing animation, illustration, photography, video and copy for campaigns using, websites, online media, EDMs, interactive games, tools, calculators, CD-Roms, interactive videos and event materials on Commonwealth Bank. Won AIMIA Award in 2007 for "Know Your Money" website targeting teens with financial literacy.



360 Group Pty Ltd

• Creative Director

  • Aug 2003 - Sep 2005

  360 was an integrated creative agency set-up for the Commonwealth Bank. I was hired as the digital creative director across the breadth of CBA business and helped to develop the first online campaigns, microsites, online videos and interactive self-help tools and calculators the bank had ever produced. I was involved with 2 x redesigns of the consumer site and 2 x iterations of NetBank which has evolved into one of the World's leading apps for online banking. The company was acquired by the STW Group and my role continued.



Tribal DDB

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Strategist

  • May 2000 - Aug 2003

  Hired at DDB Digital to be involved in launching Tribal DDB. Presented digital strategies to clients including Mobil, McDonald's, DHL, Brother, Wrigleys, Microsoft, Hasbro, Volkswagen, St George Bank, Cadbury, Dairy Farmers, AUSTAR, Sussan Corporation and Northern Territory Tourism Commission. Also pitches to Scotts, Lands End (via DDB Chicago), Streets Ice Cream, DX Mail and Macquarie Bank. Hired at DDB Digital to be involved in launching Tribal DDB. Presented digital strategies to clients including Mobil, McDonald's, DHL, Brother, Wrigleys, Microsoft, Hasbro, Volkswagen, St George Bank, Cadbury, Dairy Farmers, AUSTAR, Sussan Corporation and Northern Territory Tourism Commission. Also pitches to Scotts, Lands End (via DDB Chicago), Streets Ice Cream, DX Mail and Macquarie Bank.



Energy Communication Pty Ltd

• Creative Director & Owner

  • Feb 1993 - Apr 2000

  Started my own agency, Energy in 1993 combining my abilities as a copywriter and illustrator, with experience in television production. Energy produced above-the-line campaigns for TV, radio and press as well as regular DM campaigns. In 1998, I produced my first web site for the Games Wizards which I helped grow from 1 to 30+ stores. Clients (mainly in technology or games industries) included Canon Australia, Telstra Multimedia, XL Print, Filecorp, The Reality Check Group, NAMLEA Data Systems, Faulding, Universal Aesthetics, The Games Wizards, Microprose, Acclaim Entertainment, The Government Employees Health Fund and The National Heart Foundation.