Experience

TILT

• United Kingdom
• Design Services
• 1 - 100 Employee

• Account Management

  • Aug 2022 - Present



Ingram Content Group

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Digital Marketing Specialist

  • Feb 2020 - Aug 2022

  Aided IGC’s consumer marketing launch. Responsibilities include guiding owned websites through completion in messaging, tone, and ad rate development. Create organic marketing programs to drive engagement, such as charity partnerships and social campaigns.Guide website performance and analytics through Google Analytics, Salesforce, and Marketing Cloud.Perform account management and project management roles with internal distribution brands. Aided IGC’s consumer marketing launch. Responsibilities include guiding owned websites through completion in messaging, tone, and ad rate development. Create organic marketing programs to drive engagement, such as charity partnerships and social campaigns.Guide website performance and analytics through Google Analytics, Salesforce, and Marketing Cloud.Perform account management and project management roles with internal distribution brands.



GS&F

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Sep 2018 - Oct 2019

  As Senior Account Executive, managed key agency accounts Bridgestone, UT Medical Center, and Crossville Tile. Responsibilities included day-to-day client leadership, project management from conception to completion, monthly budget forecasting and billing, ad trafficking and fulfillment, and performance tracking and analysis.As part of the Bridgestone team, helped successfully lead efforts in new business pitch for organic account growth, growing agency ownership of Bridgestone account to nearly double in size.Oversaw numerous product and campaign launches across accounts, complete with strategic brand repositioning and media/creative rollout. Launches include new tire products for Bridgestone, tile releases for Crossville, and revamped brand identities for both UT Medical Center and Crossville.



BOHAN Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Account Management

  • Aug 2016 - Jul 2018

  ● Served in account management roles for two main clients, Dollar General and Stein Mart. Overall Stein Mart duties included management and oversight of social media planning, executing, and analytics reporting, as well as assisting team members with campaign executions such as radio and tv scripts, in-store signage, and guerilla promotional events. As leader of Stein Mart’s social media efforts, the brand saw marked increase in engagement and followers on Facebook and Instagram, which nearly doubled in follower base. ● Duties on Dollar General included monthly SEO analysis and reporting of KPIs, oversight of Dollar General Market social media efforts, as well as grand opening events for new store locations. Over the course of two years, Dollar General opened roughly 2,000 new locations, where I assisted in the production of radio scripts, collateral materials and on-site planning and oversight of grand opening celebrations. These projects expanded into the creation of BeautyCents, a Dollar General themed magazine where I lead advertising sales efforts.● Also assisted in branding efforts for QuikQ, a systems processing company in the trucking industry. Along with Account Supervisor, lead creation of new logo, website, and trade show materials.



Harmon Group

• 1 - 100 Employee

• Account Executive

  • Apr 2015 - Aug 2016

  ● Account Executive for agency specializing in high-end products where I took lead on over 10 accounts. Overall duties included balancing daily contact with all clients to oversee any current or upcoming projects, drive new initiatives, oversee production within own agency as a project manager, and work with various vendors for project fulfillment, as well as track any billing for my accounts.● Performed multiple roles in smaller agency environment, including media buying and placement of $80,000 campaign, copywriting for traditional print ads, digital banners and e-blasts, and collateral materials, as well as act in art director capacity for layouts and design, and conduct extensive research for new business RFPs.



BBDO

• South Korea
• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • Nov 2013 - Mar 2015

  • Account coordinator for the Bayer team at BBDO Atlanta. Work closely with clients and team members to produce campaigns for multiple products within the Bayer brand.• Day to day duties include trafficking all produced work throughout internal studio and to various publications, networks, and clients directly.• Responsible for oversight of all print work for the Bayer brands, including national/regional print campaigns and various collateral work utilized at tradeshows, etc.• Assisted in production of TV spots from initial creative conception to recording and shipping by creating timeline, acquiring and implementing client feedback, and overseeing internal production.• Assisted in creation of Radio spots in similar fashion to TV, including oversight of on sight voice recording.• Assisted in launching of new product for Bayer, Credenz Soybean Seeds. Helped oversee process from initial planning and research to creative concepts and execution. Particular assistance in research of target for a regionalized approach, along with creating an entire national print schedule with various headline executions.• Also worked briefly with the Georgia Lottery account team, assisting in trafficking of print, TV, and radio.

• Account Management Intern

  • Sep 2013 - Oct 2013



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Account Services Intern

  • May 2012 - Aug 2012

  Worked for major NYC advertising agency as an account management intern for Pace Salsa and Prego Sauce brands. Worked for major NYC advertising agency as an account management intern for Pace Salsa and Prego Sauce brands.



The Daily Beacon

• United States
• 1 - 100 Employee

• Advertising Representative

  • Aug 2011 - May 2012

  Worked with school newspaper selling advertising space, where I was responsible for managing over 30 clients and meeting monthly sales goals. Learned skills in personal sales and client management. Worked with school newspaper selling advertising space, where I was responsible for managing over 30 clients and meeting monthly sales goals. Learned skills in personal sales and client management.



Dennison Tombras Advertising Agency

• Advertising Intern

  • May 2011 - Jul 2011

  Worked with a Nashville advertising agency where I learned skills in primary and secondary client research, and shadowed professionals in day-to-day activity. Worked with a Nashville advertising agency where I learned skills in primary and secondary client research, and shadowed professionals in day-to-day activity.



Mercy Health Partners

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Intern

  • May 2010 - Aug 2010

  a multi- location hospital healthcare system.Skills gained included assisting team members in projects where I learned methods used in reaching existing community members through marketing tactics, research, and conducting interviews with Mercy employees. a multi- location hospital healthcare system.Skills gained included assisting team members in projects where I learned methods used in reaching existing community members through marketing tactics, research, and conducting interviews with Mercy employees.