Head Of Corporate Marketing

• Jul 2019 - Present

Senior Account Manager

• Jul 2017 - Jul 2019

Moved to Bang following NEXTGEN's acquisition of the agency in July 2017. Participated in the rebranding of the NEXTGEN Group included all the satellite businesses and encompassed the visual identity, digital presence and office fit-out. Continuing to manage NEXTGEN to-partner channel marketing activities and new vendor and partner engagement. Continuing to manage MDF-funded demand generation activities for an expanded and growing register of IT vendors, spanning planning and approval, creative execution and POE/POP submission, reflective of Bang's status as an MSP tasked with driving greater partner utilisation and accountability and sustainable ROI.

Senior Account Manager, Marketing

• Nov 2014 - Jul 2017

As part of NEXTGEN's in-house marketing resource Create, built and executed to-partner channel marketing activities for the distribution business including website management, content and social program, collateral, promotions and events. Also managed thru-partner MDF funding activities for various vendors, spanning partner engagement, creative execution and POE/POP submissions, in some cases providing outsourced program management services on behalf of vendors and consulting on utilisation and ROI optimisation.

Project Manager

• Sep 2012 - Nov 2014

Successfully coordinated the branding, design, manufacture, packaging and delivery of the J-Bird product range of telco accessories (currently 50+ items), including the coordination of internal and external design resources for artwork production, and all estimating, ordering and quality control with several Chinese manufacturers. Implemented review and reorganisation of the Smart Gift Ideas internal design team and outsourcing arrangements to produce 50% saving in production costs. This includes ongoing research and analysis of the product mix covering design, packaging and production methods.

Marketing & Business Development Manager

• May 2008 - Sep 2012

Managed the design and production of all marketing communications for the retail and wholesale business channels, with responsibility for: o All retail and wholesale branding, design and marketing activity o Wholesale customer account management (banks and their agencies) o External vendor management (briefing, tender evaluation, trafficking etc) Successfully rebranded the business, including the redesign of all marketing collateral and a complete overhaul of the website and the company’s online strategy to achieve a 50% saving on marketing costs whilst sustaining steady 25% profit margin. As part of successful contract renewal tenders for CBA and Westpac, built and implemented procedures for artwork creation, approval (brand, marketing and legal), production and Australia-wide distribution of all supporting promotions, product marketing and point-of-sale material for both banks. Produced a 30% increase in sales over the 3-year renewal period. Initiated and led the tender process that secured a new business partnership with ANZ.

Studio Manager

• Jan 1995 - May 2008

Maintained long lasting partnerships with clients by expertly translating briefs into effective creative solutions for a broad variety of requirements: B2B and B2C through-the-line campaigns, electronic and conventional direct marketing, website development, online advertising, brand development and corporate identity, packaging and point of sale, signage and wayfinding graphics, annual reports, catalogues, etc Managed all aspects of studio output to consistently execute briefs and meet deadlines. Coordinated estimating and scheduling with all stakeholders to meet project budgets and timelines. Managed all operational, financial, staffing and administrative functions. Supervised production of packaging for various Soul Pattinson Chemsits house brand ranges. Also designed bi-monthly catalogues and supporting point of sale including production management and distribution to extremely tight deadlines. Project managed delivery and installation of signage, wayfinding graphics and outdoor advertising for Multiplex shopping centres World Square and Pittwater Place. Designed branding, all leasing, launch and ongoing promotions and collateral for both centres which achieved full occupancy. Also designed successful Multiplex tenders for multimillion dollar Parramatta Precinct and Sydney Water developments. Designed and project managed integrated campaigns and sales and marketing collateral to successfully support client objectives including: o Computer Associates Vet anti-virus software o RSA Security SecurID 2-factor authentication tokens o Epiphany Customer Relationship Management software o QantasLink ‘Experience the Extraordinary’ campaign o Telstra – NDC technical capabilities catalogue and factsheets o Imperial Tobacco State & Area Manager staff training kits Managed numerous blue chip corporate brands, including the production of marketing material in accordance with graphic and compliance guidelines.