Experience

Capture Property Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Aug 2020 - Present

  Marketing Director for a leading national property marketing agency. • Prepare a corporate plan and annual business plan and monitor progress against these plans to ensure that the company attains its objectives as cost-effectively and efficiently as possible. • Improve the performance of the business through the implementation of a high performing marketing strategy to develop the brand and achieve revenue goals • Provide strategic advice to the board and Chairman • Providing strong leadership to the team and demonstrating the company’s values • Analysing key marketing performance metrics and using tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to formulate actionable insights for the marketing team. • Explore new revenue streams and directions for the business • Work closely with the Sales Director to push new client onboarding - cross-selling and upselling • Establish company policies and legal guidelines • Build long term, trusting relationships with shareholders, business partners and authorities • Oversee the company’s financial performance, investments and other business ventures • Champion a positive work environment and further develop and enhance company culture, leading performance appraisals, training and development activities Show less



Quidos

• United Kingdom
• Renewables & Environment
• 1 - 100 Employee

• Marketing Director

  • Oct 2014 - Aug 2020

  Marketing Director for a group of multi-award winning accreditation, training, software & marketing companies for professionals within the built environment.Clients Include: Dyson, Mitie, Farmfoods, HSS, Panasonic, Iceland, Oasis Soft Drinks, Youngs Seafood.• responsible for defining the marketing strategy to drive & increase website traffic, optimise conversion rates, customer engagement and increase average order values using a range of paid and organic marketing channels • directing marketing team, including hiring, training, workloads, schedules and deadlines • manage agency providers, consultants, freelancers & suppliers, inc. contract negotiation & management • building national network of suppliers • developing business cases and launching new initiatives to drive new revenue streams • manage annual marketing budget of £100k+ • establish and grow a target market share against key competitors • conduct customer, brand and product research initiatives Show less

• Head of Marketing

  • Nov 2012 - Oct 2014

  A multi-award winning accreditation, training & software business for built environment professionals. • Google adwords & Bing adwords PPC campaign implementation & management • continuous development of SEO improvements to increase our organic search traffic • Implementation of an e-commerce onsite booking engine • managing email campaigns, segmenting data groups, split testing & continual optimisation • development & management of 15+ group websites, e-commerce, content & functionality • managing sales and marketing team • managing A/B testing and development projects • content direction including product descriptions to up-sell and cross-sell • using analytics tools such as google analytics & webmaster tools • management of customer surveys • event speaking • tender management • analysing members account activity and working on strategies to increase AOV Show less



Subway

• Restaurants
• 700 & Above Employee

• Regional Marketing Manager

  • Sep 2010 - Nov 2012

  The largest single-brand restaurant chain and the largest restaurant operator in the world. • managing marketing strategy & budget • managing email campaigns • managing all in store POS marketing merchandising • implementing a new customer service feedback initiative • management of all marketing collateral; liaising with external print suppliers & briefing agencies • writing copy & briefing web agencies • managing direct mail campaigns inc. tracking leads, briefing staff to follow up & analysing effectiveness • maintaining presence in print and digital press • compiling of regional marketing strategy for 47 stores • organising events, liaising with local press and other businesses in area • training store staff on marketing & customer service • supporting Operations Director on ad-hoc operational issues – tills, supplies etc • driving loyalty card scheme • managing social media campaigns and accounts to drive sales & build brand awareness • reporting on promotions results, identifying new product opportunities for regional areas Show less



Britannia Hotels Ltd

• United Kingdom
• Hospitality
• 300 - 400 Employee

• Marketing Manager

  • Oct 2008 - Sep 2010

  UK based hotel group with 61 hotels. Also includes the Pontins holiday park portfolio. • reviewing contracts from service providers - Teletext, Travelzoo & Yellow pages • managing affiliate relationships for promotional incentives - Manchester United, Alton Towers • management of all inbound marketing enquiries - Tracking referrals from activity and affiliates • developing PPC and SEO campaigns with web agencies • management of marketing collateral inc. liaising with suppliers, writing briefs for agencies • copywriting, proofing & print management of brochures for 51 hotels • copywriting of text for Britannia Hotels website - all hotel descriptions • implementation & evaluation of online and offline direct mail marketing campaigns • producing & implementing a loyalty card scheme • management of website, tracking visits and monitoring trends, writing HTML code • negotiating with online & print media companies for advertising and exhibition space • maintaining presence in print and digital press through liaising with journalists & targeting features • analysing data of current or lapsed customers to identify opportunities & increase revenue • online affiliate marketing • writing case studies, sourcing testimonials & providing editorial content for magazines & websites Show less



M&S Bank Arena Liverpool

• United Kingdom
• Events Services
• 1 - 100 Employee

• Market Researcher

  • Oct 2007 - Oct 2008

  A multipurpose award winning events and convention venue located in Liverpool. Maternity cover role in the year following the city of Liverpool's capital of culture win. Clients include: NHS, Labour Party, MTV Awards, Trade Union Congress • coordination & organisation of events - sending invitations, following up • using ICCA software, EBMS business management systems • conducting site familiarisation visits of the venue with potential clients • undertaking research on prospective clients, competitors analysis and for projects • assisting in the sourcing of tender opportunities and the compilation of tender bids • acting as a point of contact for enquiries from associations, large corporate clients and unions • creative input and planning of new business campaign strategies with Sales and Marketing Team • using CRM system, compiling costing estimates for events, closing deals, regular client liaison • supporting the Head of Sales in developing the ACC Alliance – an in house ambassador club. • marketing the company through promotion of company publications • promoting investment in Liverpool/North-West • regular meetings and communication with external agencies • attending networking events Show less



Global Eagle

• United States
• Airlines and Aviation
• 100 - 200 Employee

• International Movie Buyer & Marketer

  • Oct 2005 - Oct 2007

  A leading worldwide provider of in-flight entertainment, media content, technology and connectivity solutions for the airline industry. Clients include: AOL Time Warner, 20th Century Fox, BBC, Singapore Airlines, First Choice • liaising & negotiating prices & terms of contracts with suppliers (Worldwide: Europe, Asia & US) • account management for key airline clients • budget management • sourcing products for clients to meet their main objectives and briefs • scheduling film cycles for airline clients • obtaining feedback from consumers and using it for future product consideration • copywriting reviews and sourcing images for marketing materials including in-flight magazine • complete written content management of specific bids and tenders submissions • monthly newsletter updates on products via email to international airline clients • research; Population structure / behaviour / gender / class / race / environment / nationality • raising invoices and purchase orders, managing and tracking delivery of products • identifying cost savings - maximising revenue • maintaining and developing relationships with new and existing suppliers • managing key contacts databases daily / administrative duties, screening products for review Show less