Experience

Paramount Brand Studio

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Director, Integrated Marketing

  • Jun 2023 - Present

  New York, New York, United States



SHOWTIME

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Director, Marketing Communications

  • May 2021 - Jun 2023

  New York, United States Led all aspects of Growth Marketing comms. planning and creative strategy, including defining brand positioning, developing creative for paid tactics, identifying opportunistic audiences, and developing retention communications frameworks to increase viewership and limit churn. Additionally, served as the SHOWTIME creative marketing lead for the Paramount+ with SHOWTIME bundle and developed go-to-market strategies for a variety of network wide initiatives.

• Director, Acquisition Communications

  • Oct 2019 - May 2021



OMD USA

• United States
• Advertising Services
• 700 & Above Employee

• Group Director

  • Oct 2016 - Oct 2019

  Greater New York City Area Delivered data-informed strategies to inform channel planning and creative development across a variety of accounts, including Frito-Lay potato chip, premium, multipack businesses, and Sabra. Also served as the primary lead for creative ideation and activation of Ad Council’s Buzzed Driving campaign, highlighting social warning signs to raise awareness of the perils of Buzzed Driving. Upon launch, campaign landed on Ad Age’s viral video chart. Accounts included: Frito Lay, Sabra… Show more Delivered data-informed strategies to inform channel planning and creative development across a variety of accounts, including Frito-Lay potato chip, premium, multipack businesses, and Sabra. Also served as the primary lead for creative ideation and activation of Ad Council’s Buzzed Driving campaign, highlighting social warning signs to raise awareness of the perils of Buzzed Driving. Upon launch, campaign landed on Ad Age’s viral video chart. Accounts included: Frito Lay, Sabra, Machine Zone, Ad Council, and Century 21 Real Estate.

• Associate Director - Strategy

  • Nov 2012 - Sep 2016

• Strategy Supervisor

  • Aug 2010 - Nov 2012

• Media Strategist

  • Aug 2008 - Jul 2010



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Jan 2008 - Aug 2008

• Assistant Media Planner

  • Jan 2007 - Dec 2007



ABC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• World News Tonight Intern

  • Jan 2006 - Jun 2006