Experience

RAMER SPONGES

• United Kingdom
• Manufacturing

• National Account Manager

  • Feb 2016 - Present

  - Following Strategic review recruited leading Sales Agent to target Independent Chemist Sector - Led quarterly reviews with their Field Salesforce, developed and communicated forthcoming initiatives - Achieved New Listings, increased distribution with Sainsbury's, Morrisons, B & M, Home Bargains, & TK Maxx. Also delivered O/L in Superdrug - Following these initiatives Sales have increased every year - Led number of packaging redesigns and PR initiatives - Following Strategic review recruited leading Sales Agent to target Independent Chemist Sector - Led quarterly reviews with their Field Salesforce, developed and communicated forthcoming initiatives - Achieved New Listings, increased distribution with Sainsbury's, Morrisons, B & M, Home Bargains, & TK Maxx. Also delivered O/L in Superdrug - Following these initiatives Sales have increased every year - Led number of packaging redesigns and PR initiatives



Restaurant Owner/Operator

• Restaurant Owner/Operator

  • Apr 2008 - May 2015

  Owner Operator Restaurant After 20 years working for brand leading corporations, and with each role providing new experiences and more responsibility, I decided to take the plunge and buy my own business. It proved to be enormously satisfying and successful in equal measure. In 2015 I received a compelling offer for the restaurant and after a good deal of thought decided to sell the business. - Post major refurbishment grew turnover by +21% - Always exceeded industry norm metrics, +75% GP with wage percentage of less than 25% - Full P&L and tax planning responsibility



Gerber Juice Company Limited

• Commercial Marketing Manager

  • Aug 2005 - Mar 2008

  - Championed major consumer and NPD initiative on Sunny D - Conducted major strategic review of portfolio which resulted in the respositioning/rebranding of a number of fruit juice brands, namely Umbongo, Libby's fortified juice drink, launching a new organic offer and redesign of Fairtrade Juice - Repositioned Welch's from family to ABC1 30+ female health and wellbeing platform - Prepared strategic business plans including annual consumer and trade marketing plans - Developed sponsorship, press advertising and major PR initiative for Welch's + 118% Y on Y - Managed team of three comprising Senior Brand Manager, Product and Trade Marketing Managers



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Consumer Marketing Manager

  • 2003 - May 2005

  - Repositioned Bacardi Breezer to 25+ female in response to changing consumer dynamics- Rapidly developed New Half Sugar Bacardi Breezer including new products, consumer research, packaging and ATL campaign all within 3 months- Preparation of strategic brand plan for 05/06 covering three year planning cycle- Management and delivery of P&L including A, P & R spend of £8M

• Senior Trade Marketing Manager

  • 2001 - 2003

  - Launched products new Diet Lemon Bacardi Breezer and Bacardi Breezer Twist- Conducted test marketing of Bacardi Breezer Draught and Eristoff Vodka- Developed annual plans for On and Off trade including management of budget of £3M- Built highly respected team of four within commercial department- Won Gramia 2004 for best Trade Advertising campaign all FMCG categories

• Senior National Account Manager

  • 1996 - 2001

  - Managed Spirits portfolio including Bacardi Rum, Bombay Sapphire and Glenmorangie- Negotiated strategic alliance with Scottish Courage. Achieved 1st drive brand status for Bacardi Breezer which led to delivery of 70% On Trade distribution- Launched Bacardi Breezer and Metz into S & N Retail and increased distribution on spirits portfolio as part of three year contract- Successfully managed Bacardi Rum sampling campaign across 750 outlets



Holsten UK

• United Kingdom

• Trade Marketing and National Account Manager

  • 1994 - 1996

  - Achieved all targets set including growth in last financial year of +15% - Renegotiated terms with accounts to achieve P&L and trading objectives - Preparation and communication to sales force of all promotional programmes and initiatives - Provision of monthly sales communication, business performance reviews and Nielsen data - Development of On Trade distribution plans and objectives by account and by region - Achieved all targets set including growth in last financial year of +15% - Renegotiated terms with accounts to achieve P&L and trading objectives - Preparation and communication to sales force of all promotional programmes and initiatives - Provision of monthly sales communication, business performance reviews and Nielsen data - Development of On Trade distribution plans and objectives by account and by region



Gillette

• Manufacturing

• International Brand Manager

  • 1992 - 1994

  - Launched Gillette Sensor in Israel and achieved 30% market share in 15 months - Successfully introduced Sensor Women and Gillette Series products into 5 markets - Launched range of products via new distributors in Mauritius and Zimbabwe - Development and implementation of product, annual and strategic 5 year business plans - Analysis and control of budgets, $3M, market research and sales data - Launched Gillette Sensor in Israel and achieved 30% market share in 15 months - Successfully introduced Sensor Women and Gillette Series products into 5 markets - Launched range of products via new distributors in Mauritius and Zimbabwe - Development and implementation of product, annual and strategic 5 year business plans - Analysis and control of budgets, $3M, market research and sales data


Hallmark Cards & Gillette
• Hallmark - Sales Executive '86-'89 - Gillette Sales Executive & Trade Marketing '89-92

  • Mar 1986 - Jun 1992