Experience

Cass Art
• Retail
• 1 - 100 Employee
• Head Of Ecommerce & Digital Marketing

  • May 2021 - Present

The Conran Shop
• United Kingdom
• Retail
• 100 - 200 Employee
• Head Of Ecommerce

  • Jul 2020 - Dec 2020

Anya Hindmarch
• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee
• Senior Digital Marketing Manager

  • Jan 2018 - Jul 2020


Rêve En Vert

• United Kingdom
• Retail
• 1 - 100 Employee

• Head Of Marketing

  • Sep 2016 - Jun 2017

  In charge of strategy and tactics to accelerate brand and business development. Achieved revenue growth of 450% during first 4 months of employment. Further YoY revenue growth of 250% during 2017. 250 new customers acquired within first 5 months as a result of the activation of paid search and affiliates, and a revised buying strategy. Overseeing site development to improve visibility, functionality and UX. Tasks included checkout and product page optimisations… Show more In charge of strategy and tactics to accelerate brand and business development. Achieved revenue growth of 450% during first 4 months of employment. Further YoY revenue growth of 250% during 2017. 250 new customers acquired within first 5 months as a result of the activation of paid search and affiliates, and a revised buying strategy. Overseeing site development to improve visibility, functionality and UX. Tasks included checkout and product page optimisations, page builds, header update and editorial re-launch. Managing and executing comms including email, site content, homepage and social media. Supervising CRM to inspire loyalty and grow database - 100% subscriber growth achieved. Enforcing business processes – meetings, reports, calendars, task management tools, etc, to improve efficiencies within a start-up environment. Liaising with PR, press and stylists to help establish REV as a “#1 go-to for sustainable fashion” Coverage secured has included Vogue, Drapers Online, and Emma Watson’s Press Tour. Project managed REV’s “Dream In Green” campaign including storyboarding, and editing, to communicate the business and support investment efforts: https://youtu.be/tNYveaAs_Og Show less In charge of strategy and tactics to accelerate brand and business development. Achieved revenue growth of 450% during first 4 months of employment. Further YoY revenue growth of 250% during 2017. 250 new customers acquired within first 5 months as a result of the activation of paid search and affiliates, and a revised buying strategy. Overseeing site development to improve visibility, functionality and UX. Tasks included checkout and product page optimisations… Show more In charge of strategy and tactics to accelerate brand and business development. Achieved revenue growth of 450% during first 4 months of employment. Further YoY revenue growth of 250% during 2017. 250 new customers acquired within first 5 months as a result of the activation of paid search and affiliates, and a revised buying strategy. Overseeing site development to improve visibility, functionality and UX. Tasks included checkout and product page optimisations, page builds, header update and editorial re-launch. Managing and executing comms including email, site content, homepage and social media. Supervising CRM to inspire loyalty and grow database - 100% subscriber growth achieved. Enforcing business processes – meetings, reports, calendars, task management tools, etc, to improve efficiencies within a start-up environment. Liaising with PR, press and stylists to help establish REV as a “#1 go-to for sustainable fashion” Coverage secured has included Vogue, Drapers Online, and Emma Watson’s Press Tour. Project managed REV’s “Dream In Green” campaign including storyboarding, and editing, to communicate the business and support investment efforts: https://youtu.be/tNYveaAs_Og Show less



Bally

• Switzerland
• Retail Apparel and Fashion
• 700 & Above Employee

• Digital Marketing Manager

  • Dec 2014 - Sep 2016

  Areas of management include SEO, PPC, programmatic, re-targeting social media and affiliates. Responsibilities include agency management, budgeting, forecasting, strategy and reporting. Managing the homepage, content updates, site campaigns, and global site refreshes in line with Bally’s global business priorities. Developing integrated digital marketing campaigns inspired by global communication plan and collaborating with the regional teams to support product and… Show more Areas of management include SEO, PPC, programmatic, re-targeting social media and affiliates. Responsibilities include agency management, budgeting, forecasting, strategy and reporting. Managing the homepage, content updates, site campaigns, and global site refreshes in line with Bally’s global business priorities. Developing integrated digital marketing campaigns inspired by global communication plan and collaborating with the regional teams to support product and promotional activities online. Working with advertising, design and communications teams on global site content. Show less Areas of management include SEO, PPC, programmatic, re-targeting social media and affiliates. Responsibilities include agency management, budgeting, forecasting, strategy and reporting. Managing the homepage, content updates, site campaigns, and global site refreshes in line with Bally’s global business priorities. Developing integrated digital marketing campaigns inspired by global communication plan and collaborating with the regional teams to support product and… Show more Areas of management include SEO, PPC, programmatic, re-targeting social media and affiliates. Responsibilities include agency management, budgeting, forecasting, strategy and reporting. Managing the homepage, content updates, site campaigns, and global site refreshes in line with Bally’s global business priorities. Developing integrated digital marketing campaigns inspired by global communication plan and collaborating with the regional teams to support product and promotional activities online. Working with advertising, design and communications teams on global site content. Show less



MR PORTER

• United Kingdom
• Retail
• 100 - 200 Employee

• Senior Marketing Executive

  • Nov 2012 - Dec 2014

  Manager for Global Affiliates & Social Media Day to day responsibilities include budget management, global channel strategy, forecasting, analysis, reporting, and business prioritisation for social media and affiliates. For Social Media I work with the internal production and editorial teams as well as creative agencies and partners such as Google to develop and execute creative and innovative campaigns across all channels, as well as manage media budgets and advertising across… Show more Manager for Global Affiliates & Social Media Day to day responsibilities include budget management, global channel strategy, forecasting, analysis, reporting, and business prioritisation for social media and affiliates. For Social Media I work with the internal production and editorial teams as well as creative agencies and partners such as Google to develop and execute creative and innovative campaigns across all channels, as well as manage media budgets and advertising across Facebook, Twitter and YouTube. For affiliates I nurture relationships with existing affiliate partners and acquire new affiliate partners world-wide through campaigns, partnerships, direct outreach and immediate research. I work closely with the brands regional teams and the affiliate agency to ensure continuing optimisation and growth of the programme worldwide. It's also my responsibility to communicate across all teams and translate campaigns and sales objectives and results for the two channels. Show less Manager for Global Affiliates & Social Media Day to day responsibilities include budget management, global channel strategy, forecasting, analysis, reporting, and business prioritisation for social media and affiliates. For Social Media I work with the internal production and editorial teams as well as creative agencies and partners such as Google to develop and execute creative and innovative campaigns across all channels, as well as manage media budgets and advertising across… Show more Manager for Global Affiliates & Social Media Day to day responsibilities include budget management, global channel strategy, forecasting, analysis, reporting, and business prioritisation for social media and affiliates. For Social Media I work with the internal production and editorial teams as well as creative agencies and partners such as Google to develop and execute creative and innovative campaigns across all channels, as well as manage media budgets and advertising across Facebook, Twitter and YouTube. For affiliates I nurture relationships with existing affiliate partners and acquire new affiliate partners world-wide through campaigns, partnerships, direct outreach and immediate research. I work closely with the brands regional teams and the affiliate agency to ensure continuing optimisation and growth of the programme worldwide. It's also my responsibility to communicate across all teams and translate campaigns and sales objectives and results for the two channels. Show less


Orlebar Brown
• United Kingdom
• Apparel & Fashion
• 100 - 200 Employee
• Marketing Executive

  • Aug 2011 - Nov 2012

New Look
• United Kingdom
• Retail
• 700 & Above Employee
• Brand Marketing Assistant

  • 2011 - 2011


ESCP Europe

• France
• Non-profit Organizations

• Marketing MSc student

  • Jan 2010 - Dec 2010

  Professional Masters qualification covering key areas of Marketing, such as: ‘Digital Marketing & Social Media’; ‘Integrated Marketing Communications’; ‘Marketing of Innovation’, ‘Branding & Consumer Value’; and Advertising. All subjects combined with group projects and creative seminars led by industry professionals. BBC Worldwide company project (Project Manager): Creative solutions for promoting Top Gear mobile applications. Professional Masters qualification covering key areas of Marketing, such as: ‘Digital Marketing & Social Media’; ‘Integrated Marketing Communications’; ‘Marketing of Innovation’, ‘Branding & Consumer Value’; and Advertising. All subjects combined with group projects and creative seminars led by industry professionals. BBC Worldwide company project (Project Manager): Creative solutions for promoting Top Gear mobile applications.



Gabrielle Shaw Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Dec 2009 - Jan 2010

  Assisted in the publicity and the promotion for the upcoming Corinthia Hotel in London Assisted in the publicity and the promotion for the upcoming Corinthia Hotel in London



Luxury Publishing

• Book and Periodical Publishing
• 1 - 100 Employee

• Account Executive

  • Jan 2009 - Jul 2009

  Placed in charge of the advertising for ‘Harrods Estates’ magazine and worked closely with representatives from Cartier and Quintessentially on their respective publications. As well as assisting creative teams for the design and layout of print ads, I negotiated with leading marketing directors, PR companies and media agencies for brands such as Motorola, Engel Volkers and Orlebar Brown. Placed in charge of the advertising for ‘Harrods Estates’ magazine and worked closely with representatives from Cartier and Quintessentially on their respective publications. As well as assisting creative teams for the design and layout of print ads, I negotiated with leading marketing directors, PR companies and media agencies for brands such as Motorola, Engel Volkers and Orlebar Brown.