Experience

ESA - Elohi Strategic Advisors

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Sales

  • Apr 2022 - Present

  Leading the Finless Foods sales team as we launch plant-based tuna: delicious AND reduce ocean impact. A future for seafood where the ocean thrives. Leading the Finless Foods sales team as we launch plant-based tuna: delicious AND reduce ocean impact. A future for seafood where the ocean thrives.



American Nuts

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director of Sales

  • Apr 2021 - Apr 2022

  • Head of sales of $127M annual revenue organization. • Implemented inter-departmental continuous improvement projects to reduce costs and increase efficiencies. • New business development of large industrial customers. • Head of sales of $127M annual revenue organization. • Implemented inter-departmental continuous improvement projects to reduce costs and increase efficiencies. • New business development of large industrial customers.



Ventura Foods

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Chain Account Manager

  • Oct 2017 - Apr 2021

  • Increased volume 8.7% and margins 24.4% versus prior year. • Developed and acquired foodservice chains headquartered in CA (Technomic top 101 - 1,000.) • Consulted on oil contracts to manage risk and cost based on market research and trends. • Managed broker team to deliver new business acquisition and current customer growth. • Salesforce subject matter expert for organization-first roll out and ongoing support to sustain adoption. • Increased volume 8.7% and margins 24.4% versus prior year. • Developed and acquired foodservice chains headquartered in CA (Technomic top 101 - 1,000.) • Consulted on oil contracts to manage risk and cost based on market research and trends. • Managed broker team to deliver new business acquisition and current customer growth. • Salesforce subject matter expert for organization-first roll out and ongoing support to sustain adoption.



CSM Bakery Solutions

• Luxembourg
• Food and Beverage Manufacturing
• 700 & Above Employee

• Key Account Executive, Foodservice

  • Feb 2016 - Oct 2017

  • Converted $1 million opportunity from competition by aligning customer and internal teams.• National headquarter responsibility for foodservice chains including Arby's, Cici's Pizza, andConvenience Store chain 7-Eleven.• Worked cross-functionally to develop new products to support sales growth through portfolioexpansion.• Identified by Executive Leadership Team to participate in leadership training program for top 1% oforganization.• Promoted to national foodservice team due to proven sales and leadership capabilities. Show less

• District Sales Manager

  • Sep 2013 - Feb 2016

  • Managed 11 sales associates covering Los Angeles, Central Coast, and Central Valley, CA in adistrict generating $27.4 million in net sales.• Increased volume 14% and gross profit 18% versus prior year.• Responsible for contract creation to increase sales while maximizing profitability and manageCOGS risk.• Introduced consultative sales approach to district with widespread adoption.• On-boarded and inspired 10 new hires from local competitor acquisition with minimal undesiredattrition.• Turned around declining district during a time of transition through staffing optimization andeffective people management. Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• District Sales Manager

  • Jan 2012 - Sep 2013

  • Managed, inspired, and directed eight sales associates generating $6.5 million in net sales.• Increased volume 4.3%, gross profit 5.4%, and net sales 8.6% versus prior year.• Earned the “Best of the Best” award two years in a row by being number one in new accounts across the entire market unit.• Responsible for P&L budget and led execution of sales initiatives for product line expansion.• People developer as proven by 25% of team being promoted to management roles over 2 years.• Trusted with top customers such as Dodger Stadium, Staples Center, Universal Studios, CalTech, and more. Show less

• Territory Sales Associate

  • Feb 2010 - Dec 2011

  • Surpassed new business sales quota by 23%.• Earned “Best of the Best” award for Los Angeles Market Unit by being number one of thirty-five inthe United States.• Negotiated multi-level contracts to gain and insulate business, up to $400,000 in sales revenue.• Only person on the team to retain all accounts during the first year in the territory despitecompetition poaching business.

• Still Beverage Specialist

  • Apr 2009 - Feb 2010

  • Coached, mentored, and managed seven small store account managers.• Gained distribution of still beverage products through strategic prospecting, existing customereducation, and up-selling.• Increased still beverage volume 5.46% versus prior year.• Sold in additional racks and large displays, which averaged a gain of thirty-six additional facingsper account.

• Account Development Manager

  • Dec 2007 - Apr 2009

  Managed territory generating $2.1 Million through 990 On-Premise accounts in Los Angeles and Orange County• Increased Dead Net Gross Profit by 85% through up-selling and high profit product penetration• Earned recognition as top performer in Los Angeles Market Unit in Post-Mix Syrup Sales• Created consultative sales presentations for key accounts to persuasively position company’s products• Created exemplary selling tools which set best practice standards for the Los Angeles Market Unit• Managed accounts such as Biola University, ABC Unified School District, and Hoag Hospital Show less

• Territory Account Manager

  • May 2007 - Dec 2007

  Managed territory of 743 On Premise accounts and increased accounts by 9.3% through new business acquisitions• Received promotion within seven months due to exemplary results driven performance• Opened 63 new accounts in first six months while managing existing territory of 680 accounts• New orientation trainer for new hires in computer systems based on expertise and passion to inspire new team members• Developed strong customer relationships which led to up-selling and new product sell-ins• Established new business through strategic cold calling and relationship building with key stakeholders Show less

• Category III Account Manager

  • Oct 2006 - May 2007

  Managed sales route generating $1.3 Million through 271 On Premise accounts in the San Fernando Valley• Exceeded sales quota by increasing volume 53%• Successfully integrated new products and promotions by catering product to the needs of each account while building trust and establishing long-term relationships with customers• Skillfully addressed customer’s concerns with outstanding customer service through relationship building and focused attention to detail• Maintained lasting relationships with customers leading to referrals and new business development Show less