Experience

carsales.com.au

• Australia
• Technology, Information and Internet
• 500 - 600 Employee

• Trade Marketing Manager

  • Jul 2021 - Present

  Part of the larger trade marketing team, I am responsible for the strategy, planning and implementation of the marketing function, supporting the media solutions part of the business. I help the sales teams with their efforts to increase, or hold market share by targeting their core audiences with targeted collateral, eDM communications and event organisation. Part of the larger trade marketing team, I am responsible for the strategy, planning and implementation of the marketing function, supporting the media solutions part of the business. I help the sales teams with their efforts to increase, or hold market share by targeting their core audiences with targeted collateral, eDM communications and event organisation.



Convenience Advertising

• Australia
• Advertising Services
• 1 - 100 Employee

• Head of Marketing and Communications (Contract)

  • Jul 2020 - Jun 2021

  Reported into the CEO and Owner, I was responsible for the marketing and communications strategy and implementation across the three brands that make up the Convenience Group, being Convenience Advertising, Utility Creative and Diginostic. I managed a team that focused on eDM, CRM management, digital and social strategy and implementation to help grow the three brands. NPD, CX journey work and market research also fell under my remit. Reported into the CEO and Owner, I was responsible for the marketing and communications strategy and implementation across the three brands that make up the Convenience Group, being Convenience Advertising, Utility Creative and Diginostic. I managed a team that focused on eDM, CRM management, digital and social strategy and implementation to help grow the three brands. NPD, CX journey work and market research also fell under my remit.



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Senior Group Account Director

  • Sep 2019 - Jul 2020

  Responsible for the media strategy, planning and buying for two of the agency's major clients, Fiat Chrysler (FCA) and Lion Dairy Foods. In particular, I am responsible for the FCA brands, Alfa Romeo, Fiat Passenger, Fiat Professional and Abarth, plus the Lion brands of Yoplait, Farmers Union and The Juice Brothers. I also work across the Freudenberg brands of Vileda and Oats cleaning products. I am also responsible for all senior level client management and the development of 4 direct reports. Responsible for the media strategy, planning and buying for two of the agency's major clients, Fiat Chrysler (FCA) and Lion Dairy Foods. In particular, I am responsible for the FCA brands, Alfa Romeo, Fiat Passenger, Fiat Professional and Abarth, plus the Lion brands of Yoplait, Farmers Union and The Juice Brothers. I also work across the Freudenberg brands of Vileda and Oats cleaning products. I am also responsible for all senior level client management and the development of 4 direct reports.



adfomo

• Melbourne, Australia

• Marketing Director

  • Jan 2019 - Aug 2019

  I was the Marketing Director at adfomo.com, a media tech start up (digital pure play) business. It is an advertising platform, where buyers and sellers of media space can trade. My responsibility was to write, manage and implement the marketing, sales and media strategies for the platform. I also developed the CX mapping, identified customer pain points and implemented improvements. I was the Marketing Director at adfomo.com, a media tech start up (digital pure play) business. It is an advertising platform, where buyers and sellers of media space can trade. My responsibility was to write, manage and implement the marketing, sales and media strategies for the platform. I also developed the CX mapping, identified customer pain points and implemented improvements.



Suncorp Group

• Australia
• Financial Services
• 700 & Above Employee

• Marketing Manager, Shannons and CIL

  • Nov 2017 - Nov 2018

  I moved back into the Shannons Brand in a more senior role, as my role now included managing the CIL (Caravan Insurance) brand as well.This roles gave me the opportunity to continue my interest in not only ATL communications, but also BTL strategy and tactics. Shannons has a huge online community, with over 100,000 members of the Shannons Club, a social media platform. Therefore eDM, DM, social and content were a major part of my management. Managing a brand with such a large passionate audience was an exciting part of this role.My responsibilities included the management of all internal and external stakeholders and an internal marketing team. Show less

• Marketing Manager, Apia

  • May 2016 - Nov 2017

  In this role, I was responsible for the marketing strategy and implementation for the Apia Insurance brand within the Suncorp Group. I managed all agency relationships including creative, media, market research and data partners. While the role had a ATL focus, I worked very closely with the BTL teams to ensure brand consistency. I also managed internal stakeholders across the business to confirm accurate messages were taken to market to ensure accurately of communications. Among my achievements, I led the strategy and implementation of a multi- million dollar integrated marketing campaign that returned positive marketing and financial results to the business. Show less

• Brand Manager, Shannons

  • Jun 2015 - May 2016

  I was responsible for the Shannons Insurance brand within the Suncorp portfolio of brands. My responsibilities ranged from driving brand direction, budget management, directing all partner agencies including data, digital, creative and media, plus managing, the Shannons Club, a large social media platform of over 100,000 members. In this role, I gained a strong understanding for all media channels, the creative process and worked extensively across ATL and BTL campaigns.



OMD Australia

• Australia
• Advertising Services
• 400 - 500 Employee

• Business Director

  • Mar 2014 - Jun 2015

  Reporting directly to the Managing Director, I was responsible for all the media strategy, planning and trading, across the ATL, BTL, social, content and digital teams for clients including 7-Eleven, Bupa, Melbourne Star, Bel International, Kathmandu and Sensis. In this role, I was accountable for achieving media innovation and best practice across all media channels to ensure excellence from initial briefing, execution to final analysis. I also led a team of 20. I also sat on the senior leadership team contributing to achieving the agency's internal and external business goals. Show less



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Dec 2011 - Mar 2014

  In this role, I was responsible for managing a team of five people across major clients including the niche insurance brands for Suncorp, particularly Shannons, Just Car Insurance, Insure My Ride and Apia. I also worked across FMCG and not-for-profit clients. I was also charged with leading innovation and first-to-market initiatives across my portfolio of clients particularly within the social media, content and digital spaces. I worked on some very exciting content TV productions including Shannons Supercar Showdown on 7mate and Insure My Ride's, The Ultimate Rider on OneHD. Show less