Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Analyst, Data Analytics

  • Sep 2021 - Present

• Associate Analyst, Data Analytics

  • Sep 2020 - Sep 2021



Vertex Inc.

• United States
• Software Development
• 700 & Above Employee

• Marketing Database Analyst

  • Sep 2018 - Sep 2020

  Provide quarterly business reports that focus on the database health of marketing automation platform to regulate growth and provide insight. Pull data sets with logical automation rules based on segmentation criteria. Promote and advocate data regulations such as GDPR and CCPA with compliance best practices internally. Provide quarterly business reports that focus on the database health of marketing automation platform to regulate growth and provide insight. Pull data sets with logical automation rules based on segmentation criteria. Promote and advocate data regulations such as GDPR and CCPA with compliance best practices internally.



Vertex Inc.

• United States
• Software Development
• 700 & Above Employee

• Market Research Intern

  • May 2017 - Aug 2017

  Researched companies, industries and countries to best assess locations for possible overseas expansion and presented key findings. Analyzed surveys concerning customer satisfaction and integration of technologies. Researched companies, industries and countries to best assess locations for possible overseas expansion and presented key findings. Analyzed surveys concerning customer satisfaction and integration of technologies.



LearnWell

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Assistant Project Manager

  • Dec 2015 - Apr 2017

  Contributing to online learning course development and marketing teams. Responsible for implementing lead generation on both the marketing and technical sides. Learning post-production techniques with audio and video content.

• Online Marketing Specialist

  • Dec 2014 - Dec 2015

  Responsible for landing page development and A/B split testing analysis. Membership site management and project management.



Founding Footsteps Tours

• Greater Philadelphia Area

• Digital Marketing Intern

  • Jun 2016 - Aug 2016

  As a digital marketing intern, I contributed to Founding Footsteps Tours using a variety of tools and methods for bringing in, managing, and converting leads. Here are three highlights: 1. Initiated contact with key referral partners who already deal with large numbers of one of our ideal customer profiles (K-12 students) like the Franklin Institute, Eastern State Penitentiary (not an active prison, but one which also runs K-12 tours), and the Philadelphia Zoo. 2. Wrote blog posts highlighting Philadelphia's most historic sports professionals such as Allen Iverson, Wilt Chamberlin, Joe Frazier, and Mike Schmidt, which also helped the company connect with new traffic sources. 3. Coordinated and worked with the rest of the summer internship team to support Founding Footsteps Tours when the DNC came to Philadelphia and we raised visibility with the hotels to provide this entertaining, historically-based tour as an entertainment option to out of town visitors. Show less



Germantown Cricket Club

• Germantown, PA

• Tennis Teaching Assistant/Seasonal

  • May 2015 - Aug 2015

  Led on-court programs for junior and adult players. Helped organize USTA and club-level tournaments. Participated in tennis demonstrations for club members. Led on-court programs for junior and adult players. Helped organize USTA and club-level tournaments. Participated in tennis demonstrations for club members.



Independent

• Tennis Racquet Stringer

  • Jan 2011 - Jul 2015

  Provided customized racquet stringing services for competitive tennis players at Arthur Ashe Youth Tennis Center, Strath Haven High School, Germantown Cricket Club, USTA tournament players, and for players at other local clubs. Provided customized racquet stringing services for competitive tennis players at Arthur Ashe Youth Tennis Center, Strath Haven High School, Germantown Cricket Club, USTA tournament players, and for players at other local clubs.



LearnWell

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Web designer

  • May 2012 - Aug 2014

  Used Adobe Creative Suite, including Photoshop, Illustrator, and InDesign; WordPress site creation and maintenance. List service integration with Aweber, Constant Contact, and Mail Chimp. Created graphic templates and unique infographics. Used Adobe Creative Suite, including Photoshop, Illustrator, and InDesign; WordPress site creation and maintenance. List service integration with Aweber, Constant Contact, and Mail Chimp. Created graphic templates and unique infographics.