Experience

Colégio Bom Retiro - Objetivo

• Brazil
• Primary and Secondary Education
• 1 - 100 Employee

• Communications Director

  • Jan 2017 - Present

  Manage and lead 4-member Communications and Public Relations department.♦ Increased student enrollment 20% in 2016 utilizing innovative and strategic marketing strategies while saving 15% of Communication Department’s budget. ♦ In 2017, used social media strategies to increase traffic and clicks on social media pages, reaching almost 13,000 people in 3-week period, a 200% increase compared to prior campaigns. ♦ Increased consumer/student traffic 10-25% at events.♦ Redesigned and relaunched brand in market with close to 100% acceptance from current and new customers in first 2 quarters of 2017.♦ Developed innovative external marketing including branding, messaging, events, content creation, media, online content, company website, and social media.♦ Designed, produced and executed new logo, website and communications.



Jackson Dawson

• United States
• Advertising Services
• 200 - 300 Employee

• Marketing and Communications Intern

  • Jun 2016 - Jan 2017

  As Host for country’s first Lincoln Experience Center, delivered exemplary customer service, engaging with luxury clients and enlightening them on Lincoln Brand and Lincoln Brand experience, products and technologies. ♦ Utilized data analysis to design unique and personally crafted strategies to reach niche clientele. ♦ Assisted with corporate and client event planning to promote brand awareness, with data showing 14-16% increase in brand consideration and recognition in Newport Beach/Orange County during internship.

• MARKETING AND CAMPAIGN DEVELOPER

  • Feb 2012 - Jan 2016

  ♦ Increased student enrollment 20% in 2016 by utilizing sales incentives.♦ Created monthly reports of social media growth and customer feedback for management.♦ Launched new “Bilingual Educational Campaign” through newly remodeled website, bilingual service and family oriented ads. ♦ Increased student enrollment 20% in 2016 by utilizing sales incentives.♦ Created monthly reports of social media growth and customer feedback for management.♦ Launched new “Bilingual Educational Campaign” through newly remodeled website, bilingual service and family oriented ads.