Experience

Ebby Halliday Companies

• United States
• Real Estate
• 1 - 100 Employee

• Director of Marketing Strategy

  • Jan 2021 - Present

  Build and execute marketing, communications and brand strategies that support the business objectives of the Ebby Halliday Companies. Responsible for authoring thestrategic marketing direction for one of the most respected and iconic residential real estate brands nationwide.Manage high volume of projects while delivering work on time and at a high-quality. Worked with internal marketing department, a team of 15 associates, to produce alldeliverables in-house serving nearly 2,000 real estate agents, multiple brands and business units —accumulating over $9.9 billion in transactions in 2021.Frequently selected by executive leadership team to drive and advance key initiatives for the company. Guided projects from vision to launch, collaborating with variousdepartment leads and external leaders to ensure marketing initiatives are measurable and directly correlate to overall business goals. Notable initiatives include: overhaulour recruitment program, branding and launching Core Services division, rebrand our title company and others.Managed heavy work load while delivering work on time and at a high-quality. Worked with internal marketing department, a team of 15 associates, to produce all deliverables in-house serving nearly 2,000 real estate agents, multiple brands and business units —accumulating over $9.9 billion in transactions in 2021.Frequently selected by executive leadership team to drive and advance key initiatives for the company. Guided projects from vision to launch, collaborating with various department leads and subject matter experts to ensure marketing initiatives directly correlate and are measurable to business goals.



Williams Trew

• United States
• Real Estate
• 100 - 200 Employee

• Marketing Manager

  • Apr 2018 - Present

  Authored and executed the rebranding of the company, overhauled all marketing and sales touch points. Grew market share and sales volume for four consecutive years. Worked hand-in-hand with Sales Leader to provide new resources and tools to agents to increase productivity. Developed an innovative marketing communications plan incorporating digital, online and social media marketing to help grow awareness for the brokerage, our agents and their affiliated listings. Managed nearly a half million-dollar budget and effectively managed high volume of projects with limited resources. Experienced year-over-year growth in website traffic and social media engagement.Led a small team on development of all creative elements, from concepts to copy writing and even design work. Produced large portion of the work myself, everything from authoring our brand manifesto and brand standards, developing social media content, to concepting print ads, designing brochures, websites and more.



Warren Douglas Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Account Services

  • Jul 2015 - Mar 2018

  Managed a six-person account service team, handling over $30 million in capitalized billings with an agency size of about 50 people, serving both B2C & B2B clients.Responsible for aligning client revenue with aggressive agency growth goals. Negotiated year-over-year growth in client budgets and provided financials to CEO.Authored brand positioning and strategy documents for clients that provided many businesses successes.Successfully managed agency resources to efficiently and effectively steward 100+ active projects at any given time, culminating in maximizing profitability by increasing our net effective hourly rate by nearly 40% during tenure.Co-led the new business team, spearheaded RFP Responses, built presentation decks and was a member of the pitch team.



Schaefer Advertising Co.

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Jul 2012 - Jul 2015

  • Earned clients’ respect as a trusted advisor bringing value to their businesses by demonstrating the ability to develop a wide range of ideas and solutions.Wrote marketing plans, strategies and briefs that provided my superiors and the creative and production teams the proper direction to deliver successful campaigns.Developed and demonstrated a clear, comfortable, persuasive presentation style for both formal and informal settings.Authored the brand strategy to rebrand the agency and formulated go-to market strategies for business-to-business (B2B) and business-to-consumer (B2C) clients.Joined as a Senior Account Manager and was quickly promoted to Account Supervisor to take on additional responsibilities and accounts.

• Senior Account Manager

  • Jul 2011 - Jul 2012

  Identify client needs and opportunities and write marketing plans, strategies and briefs that provide my superiors and the creative and production teams the proper direction to deliver successful campaigns.Developed and demonstrated a clear, comfortable, persuasive presentation style for both formal and informal settings.Established a rapport and served as the single point of contact for multiple clients to handle all marketing needs, billing, media, quality and delivery issues



PAVLOV Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jun 2008 - Jul 2011

  • Analyzed market research, conducted interviews and qualitative surveys to discover key insights and authored key brand strategies to re-brand several clients• Organized and managed detailed timelines, budgets and responsibilities for all support teams • Accurately conveyed client revisions requests to the internal members of the creative team; and effectively represented and presented the perspectives from the creative team to the client • Thoroughly checked and approved all deliverables before they were released, making sure they were precise and consistent with the brand standards• Built additional business opportunities through referrals by ensuring existing customers were happy with their service

• Assistant Account Executive

  • Jun 2006 - Jun 2008

  · Assisted and handled client accounts· Established strong communication skills, both verbal and written· Worked well under pressure handling client meetings, project requests and managing several projects at the same time to meet tight deadlines· Demonstrated excellent people skills and the ability to work with a wide range of people · Developed proposals and assisted responding to thorough RFPs

• Account Service Intern

  • Dec 2005 - May 2006

  · First account service intern to be hired as a full-time employee in 5-year company history· Researched client industries and competitors· Proofed advertisements and press releases for agency before printing· Maintained daily office projects and clerical duties