Experience

Tolani Hotels

• Thailand
• Hospitality
• 1 - 100 Employee

• Director of Brand Marketing

  • Sep 2023 - Present

  Bangkok, Bangkok City, Thailand Leading the development of the Tolani Hotels brand.



Nick Day - Independent Brand Strategy & Marketing Consultancy

• Thailand
• Advertising Services

• Independent Brand and Marketing Consultant

  • Jun 2020 - Present

  Bangkok, Bangkok City, Thailand Supporting hospitality (and other) brands to gain a clearer idea of the ideal path forwards for their business so that they deliver the best services to their ideal target customer and communicate this in a way that drives desire.



Kaleido Lifestyle

• Thailand
• Hospitality
• 1 - 100 Employee

• Corporate Marketing Manager

  • Jul 2019 - Jun 2020

  Bangkok Metropolitan Area, Thailand



GOCO Hospitality

• Thailand
• Hospitality
• 1 - 100 Employee

• Marketing Communications Manager

  • Jul 2017 - Jun 2019

  Bangkok Strategy – Formulate marketing communications strategies at both the corporate and property levels. Content Marketing – Develop content marketing strategy and plan, create numerous research and thought-leader-style articles. Public Relations – Build relationships with journalists and generate media coverage at both the corporate and property levels. Digital Marketing – Use CMS system to regularly update website with fresh content. Ensure website is optimised for ranking on search… Show more Strategy – Formulate marketing communications strategies at both the corporate and property levels. Content Marketing – Develop content marketing strategy and plan, create numerous research and thought-leader-style articles. Public Relations – Build relationships with journalists and generate media coverage at both the corporate and property levels. Digital Marketing – Use CMS system to regularly update website with fresh content. Ensure website is optimised for ranking on search engines (SEO). Social Media Marketing – Implemente the latest social media tactics to ensure significant growth in reach and follower numbers, achieving targets, on Facebook, Instagram, Twitter and LinkedIn. Email Marketing – Produce content for and send out email newsletters and EDMs to maintain regular communications with existing company contacts. Events – Research and prepare content for CEO for regular conference speaking engagements. Business Development – Support proposal creation. Client Work – Worked on spa and wellness retreat concept documents. Work with pre-opening team on marketing strategies and spa menu development. Show less



QUO

• Thailand
• Marketing Services
• 1 - 100 Employee

• Senior Communications Manager

  • Feb 2016 - Apr 2017

  Bangkok Metropolitan Area, Thailand I built the image of QUO among senior executives and influencers in the hotel and travel sector as the global leader in the field of hospitality and travel branding through a comprehensive, multi-channel communications strategy, including public and media relations, as well as content, event and digital marketing. Strategy – Created comprehensive, multi-channel international marketing strategy for the whole company. Content Marketing – Created in-house magazine highlighting company’s… Show more I built the image of QUO among senior executives and influencers in the hotel and travel sector as the global leader in the field of hospitality and travel branding through a comprehensive, multi-channel communications strategy, including public and media relations, as well as content, event and digital marketing. Strategy – Created comprehensive, multi-channel international marketing strategy for the whole company. Content Marketing – Created in-house magazine highlighting company’s thought leadership. Developed in-depth report that achieved top rank in Google search results page. Public Relations – Doubled size of media contacts list and achieved significant media coverage of company news. Digital Marketing – Oversaw launch of new website. Used CMS system to regularly update website with fresh content. Ensured website was optimized for ranking on search engines (SEO). Social Media Marketing – Reactivated company’s dormant social media channels and built social media audience through regular posting of engaging content. Created industry lists to follow and engage in online discussions of key topics. Email Marketing – Produced content for and sent out email newsletter to maintain regular communications with existing company contacts. Events – Managed sponsorship of key hospitality industry conferences to gain speaking slots and build thought-leadership for the company among senior executives in the hotel and travel sector. Internal Communications – Created monthly internal newsletter to keep all staff in five countries up-to-date on latest company activities. Business Development – Created various sales and marketing collateral and supported the creation of proposal presentations for potential clients. Client Work – Created social media guidelines for Deutsche Hospitality, Germany’s largest hotel management company. Created a communications plan for STX, one of Singapore’s leading landscape architecture firms. Show less



dwp | design worldwide partnership

• Thailand
• Architecture and Planning
• 200 - 300 Employee

• Group Marketing Manager

  • Feb 2015 - Feb 2016

  Bangkok Metropolitan Area, Thailand Developed and implemented an integrated marketing strategy communicating the architectural and interior design capabilities of dwp across 10 countries in the Asia Pacific and Middle East regions, as well as numerous target markets, including hospitality, residential, workplace, healthcare and retail. Strategy included public and media relations, email marketing, social media marketing, content creation, website development & SEO. Strategy – Drew up integrated marketing plan covering… Show more Developed and implemented an integrated marketing strategy communicating the architectural and interior design capabilities of dwp across 10 countries in the Asia Pacific and Middle East regions, as well as numerous target markets, including hospitality, residential, workplace, healthcare and retail. Strategy included public and media relations, email marketing, social media marketing, content creation, website development & SEO. Strategy – Drew up integrated marketing plan covering multiple communication channels and business objectives. Public Relations – Built media contacts list and wrote press releases featuring major business news and projects completions. Obtained regular media coverage. Digital Marketing – Regularly updated company website with fresh content. Social Media Marketing – Through publishing of regular social media content, built online followers and communicated key brand messages. Doubled size of LinkedIn followers. Email Marketing – Sent out email newsletters to ensure regular communications with company contacts. Internal Communications – Produced monthly internal newsletter to ensure staff in 10 countries were fully aware of the latest company news and activities. Produced weekly email newsletter to provide staff with educational information useful for their daily work. Business Development – Regularly wrote new case studies for use on company website and in proposals sent to potential new clients. Show less



Thai-European Business Association

• Thailand
• International Affairs
• 1 - 100 Employee

• Public Relations Director

  • Nov 2013 - Feb 2015

  Bangkok Part-time role handling the public relations duties for the Thai European Business Association (TEBA). Coordinated all activities related to the association’s automotive and aerospace committees. Organised meetings, events, business matching, and government policy advocacy. Managed a comprehensive communications plan for the association, including media management, website maintenance, social media management, event management and publications production. Advocacy – Supported the… Show more Part-time role handling the public relations duties for the Thai European Business Association (TEBA). Coordinated all activities related to the association’s automotive and aerospace committees. Organised meetings, events, business matching, and government policy advocacy. Managed a comprehensive communications plan for the association, including media management, website maintenance, social media management, event management and publications production. Advocacy – Supported the association with arranging meetings with government officials on behalf of members. Content Marketing – Produced an in-house magazine featuring the latest information on key industry sectors and economic trends. Public Relations – Wrote press releases and built relationships with media outlets to obtain media coverage supporting association’s aims. Events – Supported trade mission to Germany to help Thailand-based automotive manufacturers build business contacts with European buyers. Organised conferences and seminars on issues ranging from the Thai political situation to latest trends in aerospace manufacturing and how to become a supplier to European automotive companies. Coordinated regular working group meetings. Digital Marketing – Sent out regular email newsletter to contacts base to provide up-to-date information on association activities. Managed social media accounts. Show less



EMAG Group

• Germany
• Machinery Manufacturing
• 300 - 400 Employee

• Marketing Manager - Southeast Asia

  • Nov 2013 - Jan 2015

  Bangkok Formulated strategies and implemented all marketing communications campaigns for the EMAG Group in the Southeast Asian region in relation to high-precision manufacturing systems. Identified target customers and utilised strategic marketing communications tools to generate qualified leads for the sales team. Strategy – Created annual plan for marketing communications for the Southeast Asian region Content Marketing – Supported the creation of high-value content (Thailand Autobook) in… Show more Formulated strategies and implemented all marketing communications campaigns for the EMAG Group in the Southeast Asian region in relation to high-precision manufacturing systems. Identified target customers and utilised strategic marketing communications tools to generate qualified leads for the sales team. Strategy – Created annual plan for marketing communications for the Southeast Asian region Content Marketing – Supported the creation of high-value content (Thailand Autobook) in order to build an audience of target customers. Public Relations – Maintained close relationships with targeted trade media to obtain regular media coverage Advertising – Purchased and wrote advertorial spots in key media outlets to build the brand image of the company with target customers. Social Media Marketing – Managed company’s regional social media accounts to build online audience. Email Marketing – Sent out emails to company’s regional contacts to maintain communications in order to educate them on the benefits of the company’s technology solutions. Events – Arranged for the company to have prominent representation at important industry events attended by target customers. Business Development – Built professional network through highly innovative networking strategy. Show less



Asia Biz Connect Group Co. Ltd.

• Group Editor

  • Apr 2011 - Oct 2013

  Bangkok Managed the editorial department for three magazines: Asia Food Beverage Thailand, Asia Pacific Plant Management and Asia Pacific Metalworking. Developed the overall editorial quality of the magazines, researched and wrote feature articles, as well as motivated my team members to ensure quality, correctness and the meeting of publishing deadlines. Other duties included conference/seminar management, long-term strategic planning and social media management. Planning – Created annual… Show more Managed the editorial department for three magazines: Asia Food Beverage Thailand, Asia Pacific Plant Management and Asia Pacific Metalworking. Developed the overall editorial quality of the magazines, researched and wrote feature articles, as well as motivated my team members to ensure quality, correctness and the meeting of publishing deadlines. Other duties included conference/seminar management, long-term strategic planning and social media management. Planning – Created annual editorial calendar for the company’s three trade magazines (Asia Pacific Plant Management, Asia Food Beverage Thailand and Asia Pacific Metalworking). Management – Managed editorial team in order to meet publishing deadlines and create high-quality articles. Editorial – Sourced, researched, wrote and edited articles on a variety of issues important to the automotive, electronics, electrical appliance, aerospace, food & beverage and general manufacturing sectors. Interviewed senior executives on the latest business and economic trends. Design – Provided input to design team on design direction. Social Media Management – Managed a variety of social media accounts on a number of social media channels to build online audience. Website – Regularly updated website with fresh content. Events – Supported company’s event attendance in order to build readership and maintain close relationships with important advertisers. Show less



Baker McKenzie

• United States
• Law Practice
• 700 & Above Employee

• Editor

  • Aug 2009 - Apr 2011

  Bangkok Ensured the highest level of written quality for a variety of important legal and business documents. Conducted training of staff to develop advanced proficiency in writing. Was an integral part of the recruitment assessment process. Editing – Edited important legal documents, reports and communications in order to maintain company standards and brand image. Training – Provided training to lawyers and other staff on firm’s communication standards. Recruitment – Assessed potential… Show more Ensured the highest level of written quality for a variety of important legal and business documents. Conducted training of staff to develop advanced proficiency in writing. Was an integral part of the recruitment assessment process. Editing – Edited important legal documents, reports and communications in order to maintain company standards and brand image. Training – Provided training to lawyers and other staff on firm’s communication standards. Recruitment – Assessed potential candidates as part of the company’s recruitment efforts. Show less